Category: Case Study

Victor Pinchuk Foundation: Making Ukraine’s Voice Heard at Davos

April 30, 2025

The Victor Pinchuk Foundation collaborated with FINN Partners in May 2022 to launch the Russian War Crimes House at the World Economic Forum (WEF) in Davos. Just three months after Russia invaded Ukraine, they transformed what was once called Russia House into a platform showcasing photos, videos, and stories of

Philips Avent: Reintroducing a Natural Baby Bottle Redesign

March 26, 2025

SITUATION: For years, Philips Avent has earned trust as a reliable name in baby products globally. Parents depend on the brand, but it wanted to push beyond just dependability. In 2023, Philips Avent redesigned its Natural Bottle, creating a version that fits today’s parenting demands. The company teamed up with

Frito-Lay North America: Cracker Jill Case Study

March 25, 2025

For 125 years, Frito-Lay’s Cracker Jack brand was iconic in baseball culture but struggled to resonate with modern, diverse audiences. To align with 2022’s cultural shift toward gender equity, Frito-Lay partnered with Ketchum PR to reimagine the Cracker Jill brand as a champion of women’s sports while honoring its heritage.

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