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Minority Tech PR Success: Finn Partners Case Study

October 6, 2025

Minority tech PR success metrics demonstrate Thread Group’s transformation from invisible networking protocol to recognized IoT infrastructure standard. Media coverage evolution shows progression from zero tech media mentions in 2014 to consistent industry coverage. this averaged 12 mentions monthly by 2022, proving the effectiveness of long-term Finn Partners Case Study

Startup Leadership PR Success: An Inizio Evoke Case Study

October 2, 2025

Introduction: The Healthcare Startup Visibility Crisis This Inizio Evoke case study involves startup leadership PR success of two distinct healthcare companies. A medical device manufacturer and a pharmaceutical developer, both struggling with the same fundamental challenge: credibility in a risk-averse industry. Despite revolutionary technology that could transform patient outcomes, these startups

Case Study: How MSL Global Powered Oscar Health’s PR Shift

July 2, 2025

When you think about health insurance companies, what comes to mind? Probably not “exciting” or “relatable”, right? That’s exactly the problem MSL Global faced when they first started working with Oscar Health. This part of the insurance world was stuck in this corporate bubble where everyone sounded the same, and

Dove Code My Crown: An Edelman PR Case Study

June 6, 2025

Dove recognized that gaming is gaining massive reach, but Black gamers often felt their identities were not important. With over 3 billion players globally, gaming shapes digital self-expression. Black women struggled with real avatar hair options. Dove, known for empowering women since its 2004 Campaign for Real Beauty, launched Code

Case Study: Hotwire Global Grows eBay Seller Network

May 5, 2025

You aim to build a community from nothing, starting with no followers or posts. This eBay case study reveals how Hotwire Global partnered with eBay, a 30-year-old e-commerce giant, to launch @eBayforSellers on Instagram. eBay’s seller community, the platform’s backbone, needed a space to connect and grow. Hotwire Global created

GSK Case Study: Stock Growth via Healthcare Innovation

May 1, 2025

GSK Transforms Conference Engagement with Data Visualization The GSK brand faced a common problem of standing out among pharmaceutical displays at the BIO conference. Working with Hill & Knowlton PR agency (part of WPP), they created an interactive data visualization experience based on attendee input about healthcare innovation. This approach

Victor Pinchuk Foundation: Making Ukraine’s Voice Heard at Davos

April 30, 2025

The Victor Pinchuk Foundation collaborated with FINN Partners in May 2022 to launch the Russian War Crimes House at the World Economic Forum (WEF) in Davos. Just three months after Russia invaded Ukraine, they transformed what was once called Russia House into a platform showcasing photos, videos, and stories of

Philips Avent: Reintroducing a Natural Baby Bottle Redesign

March 26, 2025

SITUATION: For years, Philips Avent has earned trust as a reliable name in baby products globally. Parents depend on the brand, but it wanted to push beyond just dependability. In 2023, Philips Avent redesigned its Natural Bottle, creating a version that fits today’s parenting demands. The company teamed up with

Frito-Lay North America: Cracker Jill Case Study

March 25, 2025

For 125 years, Frito-Lay’s Cracker Jack brand was iconic in baseball culture but struggled to resonate with modern, diverse audiences. To align with 2022’s cultural shift toward gender equity, Frito-Lay partnered with Ketchum PR to reimagine the Cracker Jill brand as a champion of women’s sports while honoring its heritage.

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