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Category: Case Study

Sabi: How Startup Fundraising PR Doubled Investor Success

April 20, 2026

Your startup fundraising PR strategy is often the difference between getting a meeting with investors and being ignored. That is the hard truth most founders learn too late. In 2023, Sabi, an African-based B2B ecommerce startup, faced exactly that problem. The company had a strong business model and growing user

Founder Authority Building: How 9-Figure Media Builds Personal Brand PR

April 14, 2026

Your founder authority building is not a vanity project, but a business asset. Investors research founders before they research companies. Potential clients Google your name before they open your pitch. Also partners look for your media presence before they agree to a call. If they find nothing, you start every

Greentarget PR Agency: Powerful Thought Leadership That Wins Trust

April 8, 2026

You are a law firm CMO and you have smart attorneys who know things your competitors do not. But nobody outside your firm knows that yet. Greentarget PR agency built its firm to solve this challenge. Thought leadership PR for professional services is its entire focus and not a side

Gregory PR Agency Case Study: Bold Thought Leadership for B2B Wins

March 18, 2026

This Gregory PR agency case study examines how the firm approaches B2B PR thought leadership for complex, regulated, and highly competitive industries. Most B2B companies struggle with the same problem. They have smart executives, real expertise, and strong products. But the right journalists, investors, and enterprise buyers have never heard

Crosby PR Agency: Bold Repositioning That Wins Clients

February 26, 2026

Crosby PR agency, based in Annapolis, Maryland, has built a reputation for doing exactly this kind of work. The agency specialises in professional services PR, helping law firms, financial advisers, consultancies, and associations reframe their place in the market. Repositioning a brand is one of the hardest things in communications.

How a New York PR Agency Built a Startup PR Campaign: Hunter PR Agency

February 17, 2026

Introduction: The Founder Visibility Challenge The right PR agency transforms obscure founders into industry authorities through strategic startup PR campaign execution. Building founder visibility demands more than posting on social media. Entrepreneurs face fierce competition for media attention, investor recognition, and customer trust. Hunter, a New York-based marketing communications firm,

Highwire PR Case Study: Launching Consumer Brand Storytelling

February 9, 2026

Brand launches fail when storytelling falls flat. Highwire PR case study data reveals a different approach, one where journalism and marketing create stories that actually move in the marketplace. Founded in 2008, this San Francisco-based agency built its reputation on tech PR. Yet their consumer brand launch PR capabilities deserve

Minority Tech PR Success: Finn Partners Case Study

October 6, 2025

Minority tech PR success metrics demonstrate Thread Group’s transformation from invisible networking protocol to recognized IoT infrastructure standard. Media coverage evolution shows progression from zero tech media mentions in 2014 to consistent industry coverage. this averaged 12 mentions monthly by 2022, proving the effectiveness of long-term Finn Partners Case Study

Startup Leadership PR Success: An Inizio Evoke Case Study

October 2, 2025

Introduction: The Healthcare Startup Visibility Crisis This Inizio Evoke case study involves startup leadership PR success of two distinct healthcare companies. A medical device manufacturer and a pharmaceutical developer, both struggling with the same fundamental challenge: credibility in a risk-averse industry. Despite revolutionary technology that could transform patient outcomes, these startups

Case Study: How MSL Global Powered Oscar Health’s PR Shift

July 2, 2025

When you think about health insurance companies, what comes to mind? Probably not “exciting” or “relatable”, right? That’s exactly the problem MSL Global faced when they first started working with Oscar Health. This part of the insurance world was stuck in this corporate bubble where everyone sounded the same, and

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