Category: Case Study

Case Study: How MSL Global Powered Oscar Health’s PR Shift

When you think about health insurance companies, what comes to mind? Probably not “exciting” or “relatable”, right? That’s exactly the problem MSL Global faced when they first started working with Oscar Health. This part of the insurance world was stuck in this corporate bubble where everyone sounded the same, and

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Dove Code My Crown: An Edelman PR Case Study

Dove recognized that gaming is gaining massive reach, but Black gamers often felt their identities were not important. With over 3 billion players globally, gaming shapes digital self-expression.  Black women struggled with real avatar hair options. Dove, known for empowering women since its 2004 Campaign for Real Beauty, launched Code

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Case Study: Hotwire Global Grows eBay Seller Network

You aim to build a community from nothing, starting with no followers or posts. This eBay case study reveals how Hotwire Global partnered with eBay, a 30-year-old e-commerce giant, to launch @eBayforSellers on Instagram.  eBay’s seller community, the platform’s backbone, needed a space to connect and grow. Hotwire Global created

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GSK Case Study: Stock Growth via Healthcare Innovation

GSK Transforms Conference Engagement with Data Visualization The GSK brand faced a common problem of standing out among pharmaceutical displays at the BIO conference. Working with Hill & Knowlton PR agency (part of WPP), they created an interactive data visualization experience based on attendee input about healthcare innovation. This approach

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Philips Avent: Reintroducing a Natural Baby Bottle Redesign

SITUATION: For years, Philips Avent has earned trust as a reliable name in baby products globally. Parents depend on the brand, but it wanted to push beyond just dependability. In 2023, Philips Avent redesigned its Natural Bottle, creating a version that fits today’s parenting demands. The company teamed up with

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Frito-Lay North America: Cracker Jill Case Study

For 125 years, Frito-Lay’s Cracker Jack brand was iconic in baseball culture but struggled to resonate with modern, diverse audiences. To align with 2022’s cultural shift toward gender equity, Frito-Lay partnered with Ketchum PR to reimagine the Cracker Jill brand as a champion of women’s sports while honoring its heritage.

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