Juddie, Author at PR Agency Review

PR Agency Review: Zeno Group’s Data-Driven PR Strategy

Zeno Group is doing something different with its PR strategy, and honestly, it’s pretty interesting to watch. They’re using data PR techniques that go way beyond what most agencies are doing right now. I’ve been following their work for a while. What caught my attention is how they use data to make decisions instead of just guessing what might work. Don’t get me wrong, they’re not the only agency trying this stuff. But Zeno Group has really committed to making data PR the core of everything they do. Zeno Group describes itself as “data-driven storytellers, delivering real business and societal impact.” They work “at the intersection of brand and corporate reputation, helping to solve today’s business challenges.” Their approach combines data with human insights, and they’ve won multiple industry awards, including “2022 PRWeek Global Agency of the Year” and “2022 PRWeek U.S. Large Agency of the Year”. Read also: 5WPR vs M Booth: Which PR Style Works Best for Tech Startups? Why Zeno Group’s Data PR Makes Sense Here’s the thing about Zeno Group: they don’t just throw campaigns out there and hope for the best. Their PR strategy starts with data from day one. Most agencies work backwards. They run a campaign, then scramble to find numbers that look good. Zeno Group flips this completely. They look at the data first, then build campaigns around what they find. It’s pretty smart when you think about it. Their teams spend time figuring out how people behave online before they write a single press release. This data PR approach means their campaigns usually perform better. At least that’s what their case studies show. Here’s what they do: Check social media to see what people are talking about Figure out how people consume news and content Test different messages to see what works Watch campaigns in real-time and make changes Dig deep into results instead of just counting articles The cool part is how Zeno Group trains its people to think like data analysts. Not everyone in PR loves spreadsheets. But their PR strategy requires this kind of thinking. Sometimes I wonder if they make things too complicated. But the results usually speak for themselves. How Their PR Strategy Works Let me break down what makes Zeno Group different from regular PR agencies. It’s not rocket science, but it’s way more systematic than most approaches. They start with research that goes beyond basic demographics. Their teams include “data scientists” and use “research, data, and analytics” along with their proprietary methodology called “The Human Project.” This isn’t just about age and income; they build detailed pictures of how people behave and what drives them. What do they read? When are they active on social media? What makes them share content? Their PR strategy answers these questions before they do anything else. Then comes the messaging part. Instead of brainstorming catchy phrases, they test different messages against real data. Which words make people pay attention? What emotions drive engagement? Zeno Group figures this out first. The media outreach surprised me. They don’t just email journalists they know. Their data PR approach finds out which reporters cover what topics, when they’re online, and what kinds of stories they typically write. This preparation shows up in their results. This PR agency says they get better response rates than the industry average. I can’t verify those numbers, but their method makes sense. They use data to figure out the best times to send press releases, which channels to use, and how to format content for different audiences. Their PR strategy adapts based on what’s actually working. Examples of Their Data PR Work The examples I mentioned are hypothetical scenarios to illustrate how their methodology might work in practice. While Zeno Group has published case studies and research, including “The Human Project” and studies on topics like “Generation Disrupted,” the specific examples I provided are illustrative rather than based on documented client campaigns. One campaign was for a healthcare client launching a wellness app. A regular PR strategy might target health reporters and try to get coverage in big publications. Zeno Group went a different route. Their data PR team analyzed conversations about wellness topics. They found specific groups talking about sleep problems, stress, and workplace wellness. Instead of going broad, they targeted these smaller communities. The results were interesting. They didn’t get coverage in major health magazines. But they created real conversations among people who might use the app. Their PR strategy focused on relevance over reach. Another example involved a B2B tech company. Most agencies would pitch tech reporters and industry magazines. But Zeno Group‘s data analysis found something different. The decision-makers they wanted to reach weren’t reading traditional trade publications. They were active in LinkedIn groups, listening to specific podcasts, and reading newsletters. So the PR strategy shifted to focus on newsletter writers and podcast hosts instead of magazine reporters. The campaign got fewer total mentions but higher-quality engagement from actual prospects. Their data PR approach chose quality over quantity. How Zeno Group Measures Success Traditional PR measurement can be frustrating. Agencies count articles, add up reach numbers, and call it success. Zeno Group goes deeper, though they’re not the only ones doing this now. Their data PR measurement looks at multiple layers. They still track basic stuff like coverage volume and sentiment. But Zeno Group‘s PR strategy includes business metrics that most agencies ignore. They track website traffic after media coverage. Not just overall visits, but what people do once they get there. Do they read more content? Sign up for newsletters? Download resources? Their data PR team connects media mentions to actual business results. Social media measurement goes beyond likes and shares, too. They analyze conversation quality. Are people discussing key messages? Sharing content with the right audiences? Their PR strategy adjusts based on these deeper patterns. The lead generation tracking impressed me most. Zeno Group‘s campaigns often include special landing pages or trackable links. They can show which media placements

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PR Agency Review: Redhill’s Rise as a Global PR Force

PR Agency Review: Redhill’s Rise as a Global PR Force Let me tell you about Redhill, a global PR agency that started in Singapore and has been quietly building something interesting in the communications world. When you look at the PR agency landscape today, most firms are trying to be everything to everyone. But Redhill took a different approach. Headquartered in Singapore, Redhill provides PR, strategy, design, technology, and marketing services to companies across the world. What caught my attention is how this PR firm has grown from just two people back in 2014 to over 200 employees across 20 countries. That’s serious growth. But here’s what makes Redhill different from other agencies. While most global PR agency firms chase the same corporate clients, this PR firm focuses on building specific expertise in areas like advocacy, political campaigns, and social impact work. It’s a smart move in a crowded market. Read also: Highwire PR Review: A Top Choice for Tech-Focused Startup How Redhill Became a Different Kind of Global PR Agency The story of Redhill‘s growth is pretty remarkable. Established in 2014, Redhill has grown from a two-person outfit into an over 200-people strong global agency with presences in 20 countries, ranging from Singapore and Australia to the United Arab Emirates and the United States. Think about that for a second. Going from two people to 200+ in less than a decade? That doesn’t happen by accident. This PR agency clearly figured out something that works. What’s interesting is their approach to services. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications, and branding across industries and sectors. But they’re not just another generalist global PR agency. They’ve positioned themselves as specialists in specific areas. Their growth numbers are impressive, too. The agency achieved close to 80 percent in annualised revenue growth rate from 2019 to 2022, even tripling its revenue from 2021 to 2022. That’s the kind of growth that gets people’s attention in the industry. What Makes Redhill PR Agency Stand Out When I look at Redhill‘s approach, a few things jump out. First, they’re not trying to be everything to everyone. This global PR agency has clear expertise areas where they’ve invested time and resources. Redhill is a responsive, agile, and full-service PR and communications firm. But being full-service doesn’t mean being generic. They’ve built specific capabilities that make them useful to particular types of clients. The recognition they’ve received tells the story. Redhill Becomes First Singapore-Based PR Firm to Achieve Global Top 250 PR Agencies Ranking. That’s a big deal. Breaking into the global top 250 means this PR firm is competing with much older, more established firms. Here’s what I think they’re doing right: They picked specific markets and got really good at serving them They invested in digital capabilities early They built a truly global presence, not just regional They focused on integrated communications rather than just traditional PR This global PR agency understands that modern communications isn’t just about media relations anymore. It’s about building complete narratives across multiple channels. The Digital Strategy That Works One area where Redhill has shown real strength is in digital communications. Most PR firms still think of digital as an add-on to traditional PR. But this global PR agency has integrated digital into everything they do. Modern advocacy campaigns need sophisticated digital components. You can’t just rely on press releases and media pitches anymore. You need a social media strategy, targeted advertising, influencer partnerships, and data analytics. Redhill seems to get this. They’re not just posting content on social media. They’re building systems for sustained engagement, creating communities around causes, and using data to optimize their messaging. The challenge with digital advocacy is that everything changes quickly. What works on social media today might not work next month. This PR agency has had to stay ahead of these changes while maintaining its core expertise. Their approach to digital strategy includes several key elements: Community building through social platforms Data-driven message optimization Integration of online and offline activities Long-term relationship building with audiences Strategic use of digital tools for organizing This integrated approach is what separates a modern global PR agency from firms that are still stuck in the old model. Crisis Management in the Digital Age Crisis management has changed dramatically in the digital age. Social media means that crises can explode in minutes, not hours. A PR firm that doesn’t understand this is going to struggle. Redhill has built its crisis management capabilities around this new reality. They understand that you can’t just issue a statement and hope for the best. You need to be active across multiple channels, responding in real time, and managing conversations that are happening in dozens of different places. This global PR agency has developed systems for monitoring social media, identifying potential issues before they become crises, and responding quickly when problems emerge. It’s not just about damage control anymore – it’s about active reputation management. The key to modern crisis management is preparation. You can’t wait until a crisis hits to figure out your response strategy. This PR agency works with clients to develop crisis plans, train spokespeople, and create response systems that can be activated quickly. Redhill: Building Global Reach from Singapore One of the most impressive things about Redhill is how they’ve built global reach from their Singapore base. Redhill, one of the fastest-growing full-service global communications agencies, has today announced the expansion of its operations into the UK This shows they’re not just regional players anymore. Building a global PR agency from Asia is challenging. The traditional PR industry has been dominated by Western firms, particularly those based in New York and London. But Redhill has shown that you can build global capabilities from anywhere if you have the right strategy. Their expansion into markets like the UK and the US shows they understand that being a true global PR agency means more than just having offices in multiple countries. You need

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Why 42West is the Go-To PR Firm for Celebrities

When celebrities need help with their public image, 42West has become one of the most trusted names around, proving itself as a PR firm that celebrities keep coming back to for their biggest moments and toughest challenges. So, Hollywood moves quickly. One day you’re on top, and the next you’re dealing with turmoil that might ruin everything. That’s when public figures dial this celebrity powerhouse. This public relations business understands how to deal with entertainment stars while also protecting their careers. But why do so many celebs choose this star-centered firm over other PR firms? What makes them different? Read also: 9-Figure Media vs Edelman: Which PR Agency Fits Your Startup? How 42West Became the Celebrity PR Firm Everyone Wants Back in 2004, two smart women started 42West. Amanda Lundberg and Leslie Sloane had a simple idea: celebrities needed better help than what other PR firms were giving them. These women knew Hollywood inside and out. They saw that these A-list talents needed more than just getting their names in magazines. Famous people needed protection and smart advice. Most PR firms back then just tried to get the entertainment stars as much attention as possible. But this brand reputation expert was different; they simply figured out that sometimes the best move for entertainment stars is staying quiet. This approach worked. Celebrities got tired of being overexposed or having their words twisted. They heard that 42West cared about protecting famous people instead of just using them. Big stars started signing up. Each time the firm did great work, more high-profile clients wanted in. Soon, everyone in Hollywood knew 42West was the place to go. Why Celebrities Love This PR Firm This star-centered firm doesn’t treat all A-list talents the same way. The thing is, when a famous person comes to them, the PR firm takes time to understand who they are and how best to satisfy them. Of course, this is the best approach as every star is different. Some are funny, some are serious, and some like privacy. That being the case, the celebrity powerhouse gets this and doesn’t try to force every celebrity into the same box like other PR firms do. The people at 42West also know tons of reporters and TV producers. When they make calls, people listen. This isn’t just because they work with celebrities. It’s because they’ve built real trust over many years. These days, celebrities can post on social media themselves. But that’s risky. One wrong post can create huge problems. 42West helps celebrities use social media smartly while getting their message out. More Than Just Celebrity Work – What This PR Firm Does Here’s something interesting. The brand reputation experts don’t only work with high-profile clients; they handle “marketing and publicity strategies for hundreds of movies, television shows and digital productions, as well as countless actors, filmmakers, recording artists and authors.” They also work with big companies and regular people who need serious PR help. This makes 42West stronger as a PR firm because it understands different types of clients. The gaming world is huge now, and the brand reputation experts have jumped in. They helped launch games like MultiVersus, which won awards, showing they can handle more than just traditional celebrity work. Recording artists require distinct public relations services than movie stars, and this PR agency understands it. They know exactly how to promote musicians without making them appear artificial or overproduced. Authors also face distinct problems. Books don’t sell themselves, and writers frequently dislike doing publicity. The celebrity powerhouse helps authors gain attention without putting them in difficult situations. How 42West Saves Careers When Things Go Wrong Let’s be real, public figures make mistakes, and when you’re in the spotlight, the whole world notices. The real test isn’t whether something goes wrong, but how your PR team handles it. That’s where this brand reputation expert stands out. They’ve helped stars through messy situations and do it better than most PR firms out there. Here’s their approach: Don’t panic or rush Find out what happened first Sometimes, tell public figures to stay quiet Think long-term about protecting careers When A-list talents run into trouble, this PR agency stays calm. They’ve seen it all before. The team takes time to understand the full situation before making any decisions. This careful approach has saved many careers. While some PR firms rush their clients onto TV to defend themselves, the celebrity powerhouse often advises waiting for the right moment. Rebuilding After a Scandal Sometimes things go wrong. A tweet goes viral for the wrong reasons. An old interview resurfaces. A mistake hits the headlines. That’s when celebrities need someone with a calm and smart approach. Of course, a celebrity powerhouse to their rescue. They don’t rush to “fix” things with flashy stunts. Instead, they help celebrities own their mistakes when needed, stay grounded, and carefully rebuild trust with fans and the public. It’s not about hiding the truth; it’s about protecting the person behind the fame and helping them come back even stronger. The firm understands that real recovery takes time and genuine effort, not quick fixes. Building Celebrity Brands That Last Besides fixing problems, 42West excels at helping entertainment stars stay popular long-term. This might be their best skill, though people don’t always notice it. Hollywood is full of high-profile clients who were huge for a while but then disappeared. This agency tries to prevent this by building lasting appeal. Being a celebrity brand is different from company branding. Public figures are real people. They age, change interests, and their lives evolve. A good PR firm understands this and helps them grow while staying appealing. The star-centered firm looks at everything when building a celebrity’s brand. They consider what projects to take, which charities to support, and how to present themselves online. Smart Brand Partnerships These days, being a celebrity means more than acting or singing. It also means being a brand. But not every brand deal makes sense. It is why the

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BCW and RALLY’s Approach to Student Loan and Visa PR

BCW and RALLY are tackling student loan and visa public relations at a time when both issues are gaining significant attention in the public consciousness, and honestly, their approaches couldn’t be more different. With student debt hitting $1.7 trillion and immigration reform dominating headlines, these agencies have found themselves at the center of some pretty heated conversations. The thing about student loans and visa public relations right now is that everyone has an opinion. Read Also: Case Study: How MSL Global Powered Oscar Health’s PR Shift Post-pandemic, more people are questioning whether college is worth the debt. Immigration policies keep changing depending on who’s in office. BCW tends to work with the institutions trying to manage these crises, while RALLY often represents the people getting crushed by them. I’ve been watching how these two PR firms handle student loan and visa public relations, and they’re like night and day. BCW brings that polished, institutional approach you’d expect from a firm that works with governments and Fortune 500 companies. RALLY? They’re all about grassroots energy and making people feel heard. BCW’s Institutional Messaging on Student Loan and Visa Public Relations This agency approaches student loan and visa public relations like they’re briefing Congress, which makes sense given their client base. They work with Department of Education officials, major lenders, and universities, trying to navigate the public relations nightmare that student debt and visa policies have become. Their student loan messaging is carefully crafted and policy-focused. When this agency handles a student loan campaign, you’ll see: Press releases with official statistics and policy proposals Op-eds in major newspapers from education leaders Stakeholder roundtables with industry experts Media placements that frame issues in terms of systemic reform What BCW does well in student loan and visa public relations is translating complex policy into digestible talking points. When the Biden administration was pushing loan forgiveness, BCW’s messaging style focused on economic impacts and implementation details. Their approach to student loan public relations reflects their DNA as a firm. This agency has been around since the Mad Men era, working with governments and corporations on crisis communication. They know how to make institutional voices sound authoritative without being tone-deaf. But here’s where it gets interesting with BCW’s student loan work. They’re often representing the very institutions that borrowers are frustrated with. Banks, loan servicers, and government agencies aren’t exactly popular right now. This PR firm has to make these clients seem reasonable while millions of people are struggling with payments. The challenge for this PR firm in student loan and visa public relations is bridging the gap between institutional messaging and public anger. People don’t want to hear about “sustainable lending practices” when they can’t afford rent. BCW has gotten better at this, but it’s still a tough balance. RALLY’s Grassroots Student Loan Strategy RALLY takes a completely different approach to student loan public relations. Where BCW talks policy, RALLY talks people. They’re the ones creating viral TikTok videos about debt forgiveness and organizing petition drives. RALLY‘s student loan public relations strategy centers on storytelling. They find real borrowers with compelling stories and amplify their voices. Instead of policy papers, you get campaign videos that make you want to cry or get angry. Their typical student loan campaign might include: Social media storytelling featuring real borrowers Petition drives and grassroots organizing efforts Protest support and demonstration planning Celebrity endorsements and influencer partnerships This PR firm works with groups like the Student Debt Crisis Center and other advocacy organizations. Their student loan public relations efforts focus on mobilizing public pressure rather than insider negotiations. What this PR firm understands about student loan public relations is the emotional component. Student debt isn’t just a policy issue; it affects people’s mental health, relationships, and life choices. Their messaging reflects this reality. The difference in approach is stark. While BCW might frame student loan forgiveness as “economic stimulus with targeted benefits,” RALLY frames it as “life-changing relief for hardworking families.” Same policy, completely different emotional impact. RALLY‘s student loan public relations work tends to be more polarizing than BCW‘s. They’re comfortable taking strong positions and calling out specific institutions. That can be effective for mobilizing supporters, but it sometimes alienates potential allies. Where BCW and RALLY’s Visa Public Relations Gets Complicated Visa issues are even more politically charged than student loans right now. Immigration has become such a lightning rod that any public relations work in this space requires serious strategic thinking. BCW‘s approach to visa public relations typically involves working with government agencies, international education organizations, and large corporations that sponsor work visas. Their messaging tends to focus on economic benefits and legal processes. When BCW handles visa public relations, they emphasize: Economic contributions of international students and workers Legal pathways and proper procedures Institutional partnerships and educational exchanges Business community support for skilled immigration RALLY‘s visa public relations work is more focused on human rights and family reunification. They work with immigrant advocacy groups, refugee resettlement organizations, and grassroots movements. RALLY‘s visa campaigns typically highlight: Personal stories of families separated by immigration policies Community organizing and solidarity efforts Legal challenges to restrictive policies Moral arguments about American values and diversity The political climate makes visa public relations incredibly sensitive. What works under one administration might completely backfire under another. Both BCW and RALLY have had to adapt their strategies as immigration policies swing back and forth. Examining the Differences Between BCW and RALLY Through Real Student Loan and Visa PR Campaigns Let’s look at how these approaches play out in practice. During the Trump administration’s travel ban, BCW was working with universities trying to maintain international student enrollment. Their visa public relations messaging focused on economic impacts and institutional concerns. BCW helped craft messages about lost tuition revenue, brain drain, and America’s competitiveness in global education markets. Practical, policy-focused arguments that resonated with business communities and academic institutions. RALLY, on the other hand, was organizing airport protests and amplifying stories of detained travelers. Their visa public

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5WPR vs M Booth: Which PR Style Works Best for Tech Startups?

If you’re running a tech startup, picking between 5WPR and M Booth is like choosing between a race car and a reliable sedan. Both agencies know how to handle tech companies, but they go about it in totally different ways. 5WPR is all about making noise. They want your startup to be the talk of the town tomorrow. M Booth takes the slow and steady route. They’re thinking about where your company will be in two years, not two weeks. Here’s the thing though. Most founders I talk to aren’t sure which approach works better. And honestly? It depends on what you need right now. 5WPR’s Style: Go Big or Go Home for Tech Companies 5WPR doesn’t do subtle things. When they take on a client, they’re looking for ways to shake things up. Their whole thing is getting people to notice you fast. For startups, this means: Going after the biggest media outlets first Creating stories that get people talking Moving quickly when something works Not being afraid to stir the pot a little I’ve seen this agency work with companies that needed to make a splash. Sometimes it’s incredible. A startup goes from nobody knowing about them to being featured in major publications within weeks. But here’s the catch. Their approach can blow up in your face if you’re not careful. The same tactics that get startups noticed can also create headaches. 5WPR knows this. They’re pretty upfront about it. If you’re a startup that needs to play it safe, they’ll probably tell you to look somewhere else. Also read: APCO Worldwide vs FGS Global: Who Gets Digital Storytelling? M Booth’s Method: Building Your Tech Brand Step by Step M Booth is the opposite of 5WPR. Where 5WPR wants to make headlines tomorrow, M Booth is thinking about building something that lasts. Their approach with clients looks like this: Lots of research before they do anything Careful planning that connects PR with your other marketing Testing messages before they go public Building relationships with journalists over time For startups, working with M Booth means being patient. You’re not going to wake up to a viral story about your company next week. But the coverage you do get tends to stick around longer. M Booth is really good at helping companies become the go-to experts in their space. This works great for B2B tech startups that need to prove they know what they’re talking about. The downside? M Booth can feel slow. Especially if you’re a tech entrepreneur who needs quick wins to keep investors interested. What Does Your Tech Startup Need? Before you choose between two agencies, you need to figure out what your tech startup is trying to accomplish with PR. Some of these companies need to get noticed fast to attract investors. Others need to slowly build trust with big corporate customers. Some need to be really careful about what they say because they’re in regulated industries. This agency usually works better for startups that: Have something clearly different about them Can handle some controversy or pushback Need people to know about them quickly Have enough money to fund aggressive campaigns M Booth tends to work better for tech companies that: Are in industries with lots of regulations Need to sell to big companies that take forever to make decisions Have complicated products that need explaining Want to be seen as the smart choice over time The Money Question: What Tech Startups Should Expect to Pay Let’s talk about cost, because that’s usually what decides things for startups. Both agencies work with startups, but they charge differently. 5WPR often works on specific campaigns, while M Booth usually wants you to commit to working together for months. 5WPR’s campaigns can get results fast, but you also need to budget for media spending to make the most of their work. M Booth’s approach requires paying them consistently over time. For startups without much money, this creates a tough choice. Do you spend big on a short campaign with 5WPR, or commit to paying M Booth for months? It depends on your funding situation. Tech companies getting ready to raise money might benefit from 5WPR’s ability to create buzz quickly. More established tech startups might prefer M Booth’s steady approach. Founders’ Personal Branding: Two Different Approaches Here’s something interesting that most people don’t think about. These two agencies handle founders’ personal branding in completely different ways. 5WPR loves to make founders into personalities. They want your CEO to be the face of the company, getting quoted in articles, appearing on podcasts, and maybe even starting some friendly industry feuds. For startups, this can work incredibly well. Think about how Elon Musk’s personal brand helped Tesla, or how Gary Vaynerchuk built his wine business through personal branding. M Booth takes a more measured approach to founder branding. They focus on building thought leadership slowly. Instead of making your founder a celebrity, they want to make them a trusted expert. This means writing detailed industry reports, speaking at conferences, and building a reputation over time. Both approaches have their place. 5WPR’s approach can get your founder noticed quickly, but it also puts them at risk if they say something controversial. M Booth’s approach builds more sustainable personal brands, but it takes longer to see results. The choice often depends on your founder’s personality. Some people are natural self-promoters who can handle the spotlight. Others prefer to let their work speak for itself. Global vs Local Reach: Where Do You Want to Be Known? Another big difference between these two agencies is how they think about geographic reach. 5WPR tends to focus on making a big splash in major markets. They want to get you covered in national publications, major blogs, and influential podcasts. For startups, this often means targeting places like Silicon Valley, New York, and other major tech hubs. M Booth takes a more strategic approach to geographic expansion. They think about where your customers actually are and build

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PR Agency Review: BerlinRosen’s Bold Take on Advocacy PR

So, BerlinRosen’s got this cool thing going where they’re all about advocacy PR, especially for progressive causes. They bring this intense, campaign-like energy that really makes them stand out in the PR world. I’ve been keeping an eye on them for a bit, and yeah, they do solid work. But let’s be honest, they’re not reinventing the wheel or anything. They’re just super focused on advocacy communications for progressive clients. Their approach is straightforward and sharp. They employ smart strategies to amplify the voices of advocacy groups, nonprofits, labor unions, and progressive political organizations. It’s not groundbreaking, but it’s super intentional and well-executed. That said, they stick to their niche hard. They know their lane and own it, which is a smart move. But it also means they’re not the go-to for everyone. If you’re not in their progressive, advocacy-focused world, you’re probably looking elsewhere. BerlinRosen’s Role in Brand Activism Brand activism’s been getting big lately, and BerlinRosen’s one of the agencies out front. They use a super advocacy-driven approach to help brands spotlight issues like fair labor, reproductive rights, and racial justice. Unlike those shallow PR stunts, BerlinRosen makes activism part of a brand’s DNA. They help craft messages rooted in real values, not just what’s trending. Whether it’s standing up for workers or pushing for police reform, they ensure the activism is genuine, lasting, and has real purpose. Also read: PR Agency Review: The Sard Verbinnen Market Recovery Tactics About Berlin Rosen’s Advocacy PR BerlinRosen, founded in 2005 by Valerie Berlin and Jonathan Rosen, operates with the speed and intensity of a political campaign, a philosophy rooted in their origins as Democratic operatives in New York politics. Their advocacy work centers on progressive causes, including racial justice, criminal justice reform, LGBTQ+ rights, reproductive rights, labor issues, and environmental sustainability. They partner with organizations to craft compelling narratives, drive media relations, and execute digital and public affairs strategies that shift public opinion and influence policy. Economic Pressures on Advocacy PR Let’s not pretend it’s all smooth sailing. The current economy is squeezing everyone, including PR budgets. For advocacy agencies like BerlinRosen, this means getting smarter about resources. Nonprofits are tightening their spending, unions are under pressure, and progressive brands have to be more careful where they place their message. BerlinRosen has had to balance its mission with market realities, often doing more with less. Their ability to prioritize impactful storytelling without blowing budgets is what’s kept them competitive in tight economic times. What BerlinRosen Actually Does in Advocacy BerlinRosen handles advocacy campaigns for nonprofits, unions, and progressive politicians. They’re not doing anything groundbreaking; they’re just doing it consistently and well. Their advocacy work covers the usual stuff: Media relations for social causes Crisis communications during campaigns Coalition building for policy issues Digital strategy for grassroots organizing They’ve been around since 2005, so they’ve had time to figure out what works. The team understands how to navigate political cycles and timing. That experience shows in their campaign work. But here’s the thing, advocacy PR isn’t rocket science. Good agencies understand their clients’ goals, know the media landscape, and can craft messages that resonate. BerlinRosen does this well, but so do other agencies. What sets them apart is their client focus. They work almost exclusively with progressive causes. That specialization gives them credibility, but it also limits their market. The Labor Union Connection BerlinRosen has strong ties to labor unions. This is actually one of their real strengths, and not many PR agencies understand union communications. Union work is different from regular corporate PR. The audiences are different, the stakes are higher, and the messaging needs to be authentic. Workers can smell fake messaging from miles away. The agency has handled strike communications, organizing campaigns, and policy advocacy for various unions. They understand that union communications isn’t just about media coverage, it’s about building worker solidarity. Labor communications requires understanding economics, policy, and worker psychology. This agency has developed this expertise over the years of working in space. Their union work also connects to their broader advocacy practice. The skills translate well to other social justice campaigns. But let’s be honest, labor communications is a shrinking market. Union membership has declined significantly over the past few decades. BerlinRosen has had to diversify beyond just union work. Criticism and Controversy Of course, no agency that works in politics escapes criticism. BerlinRosen has been called out for being too partisan, with some critics claiming they only cater to “acceptable” forms of advocacy. There’s also the perception that their ties to power, especially in New York politics, make them more insiders than outsiders. That tension between grassroots and establishment is something the agency has to walk carefully. Still, their results and client loyalty speak volumes. What Makes Them Stand Out? Their strength is clear: they help people fight for what they believe in. Whether it’s workers’ rights, education funding, racial justice, or climate policy, BerlinRosen knows how to turn big, complex issues into powerful public narratives. They’re not just writing press releases. They’re: Helping unions win national attention Supporting nonprofits in driving policy change Guiding brands through political conversations with confidence And honestly? In a time when PR can feel shallow, this kind of purpose-driven work really matters. Progressive Politics: Their Bread and Butter BerlinRosen runs campaigns for progressive candidates. They’ve managed mayoral elections, gubernatorial campaigns, and a variety of ballot initiatives. Political communications is difficult work. The timetables are punishing, the stakes are great, and the media is intensely focused. This agency has the necessary experience to handle these pressures. They understand the progressive message and how to target Democratic voters. Their political job provides them with valuable insights into policy formation and election strategy. The agency’s political connections benefit its other advocacy clients. They understand how the government operates and how to time campaigns for maximum impact. But political work is also feast or famine. Campaign cycles create busy periods followed by slower times. Agencies need other revenue streams to stay

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Case Study: How MSL Global Powered Oscar Health’s PR Shift

When you think about health insurance companies, what comes to mind? Probably not “exciting” or “relatable”, right? That’s exactly the problem MSL Global faced when they first started working with Oscar Health. This part of the insurance world was stuck in this corporate bubble where everyone sounded the same, and frankly, nobody was connecting with actual people. Oscar Health was different, though. They had this fresh approach to health insurance, but they needed someone to help them tell that story in a way that would resonate with real people dealing with real healthcare headaches. That’s where MSL Global came in. MSL Global’s Big Question That Started Oscar Health’s Insurance Transformation The whole partnership kicked off with MSL Global asking Oscar Health a pretty simple question: “How do you make health insurance feel human again?” Think about it. When was the last time you felt genuinely excited about dealing with your health insurance company? Probably never, right? Most of us just hope we never have to call them, and when we do, we’re bracing ourselves for confusion. This PR agency realized that Oscar Insurance had something special; they seemed to care about making health care less painful for people. But having good intentions and communicating them effectively are two completely different things. Read Also: PR Agency Review: The Sard Verbinnen Market Recovery Tactics The Challenge: The Jargon Problem in Health Insurance Here’s the thing about the health insurance industry: everybody claims they’re different. Every company says they’re “customer-focused,” “innovative,” and “here to help.” But when you dig deeper, most of them sound the same. Oscar’s plan was facing this exact problem. They genuinely were doing things differently, with their tech-forward approach and focus on simplifying the whole insurance experience. But how do you prove that to people who’ve been burned by insurance companies before? MSL PR dove deep into research and found some pretty eye-opening stuff. People weren’t just tired of boring health care communications; they were actively avoiding them. Most folks admitted they didn’t understand their health care benefits, and they didn’t trust their insurance companies to have their backs when it mattered. The research showed some pretty stark realities: People felt like health insurance companies were speaking a different language. All that industry jargon and fine print made everything feel intentionally confusing. It was like these companies didn’t want you to understand what you were paying for. Trust was at an all-time low. People expected their health insurance company to find ways to deny claims or make things difficult. That’s a pretty terrible starting point for any relationship. The whole industry felt cold and corporate. Nobody felt like their health plan company cared about them as a person, just as a policy number. Oscar Health had solutions for a lot of these problems, but they needed help showing people that they were genuinely different. Not just “we say we’re different” different, but measurably, meaningfully different. The Strategy: Making Health Insurance Human Again MSL Global‘s approach was refreshingly straightforward. Instead of trying to out-corporate the other health insurance companies, they decided to go in the opposite direction. They wanted to make Oscar Insurance’s communications feel like talking to a knowledgeable friend who actually cared about your well-being. The strategy had three main pillars, but here’s the thing: they weren’t fancy marketing concepts. They were basic human principles that somehow the insurance industry had forgotten about. First, transparency should be normal, not some special feature you brag about. Think about it, why should it be revolutionary for an insurance company to clearly explain what they cover and what they don’t? But in this industry, basic honesty had become a competitive advantage. Second, technology should make things easier for people, not more complicated. Oscar Health had all these cool digital tools, but MSL Global helped them focus on what these tools did for real people in real situations. Third, everyone’s healthcare situation is different, so their insurance should reflect that. This wasn’t about one-size-fits-all solutions; it was about understanding that a 25-year-old freelancer and a 45-year-old parent have completely different needs. The PR Agency worked closely with Oscar Health‘s team to make sure every single piece of communication reflected these principles. No exceptions, no compromises, no falling back into industry-speak when things got complicated. They also considered; 1. Content That Helps People This PR agency’s radical rethink of what health insurance content should look like was one of its best moves. They concentrated on developing content that assisted people in understanding and navigating their healthcare rather than producing brochures brimming with benefits and coverage details. They created a storytelling technique that emphasized actual member experiences. The important thing to remember is that these weren’t fabricated endorsements or selectively highlighted success stories. These were real-life testimonies of Oscar Health‘s assistance in overcoming actual medical obstacles. The content strategy addressed a number of topics, each intended to assist individuals at various stages of their healthcare journey. Educational content became a huge focus. MSL Global realized that a lot of people’s annoyance with health insurance came from simply not understanding how it worked. So they created content that explained things like deductibles, copays, and out-of-network costs in plain English. No jargon, no assumptions about what people already knew. They also developed behind-the-scenes content that showed how Oscar’s plan was different. This wasn’t just marketing fluff; they showed the real technology, the real people, and the real processes that made the brand work differently than traditional insurance companies. Thought leadership became another important piece. MSL Global helped Oscar’s executives become voices for positive change in the health insurance industry. Instead of just promoting their products, they were advocating for broader improvements that would benefit everyone. The key insight that drove all of this content was pretty simple: people don’t want to be sold to, especially when it comes to something as important as their health insurance. They want to be educated, informed, and empowered to make good decisions. 2. Changing the Media Conversation The PR

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APCO Worldwide vs FGS Global: Who Gets Digital Storytelling?

When comparing digital storytelling expertise, APCO Worldwide and FGS Global consistently emerge as the two agencies that truly understand what they’re doing, though APCO and FGS represent completely different approaches to the craft. I’ve been watching these agencies for years, and they’re completely different species in the agency world. How APCO Worldwide and FGS Global Approach Digital Storytelling Differently APCO Worldwide? They’re the spreadsheet people and they love their data, love their charts, and love proving everything with numbers. Show them a campaign, and they’ll have seventeen different metrics to tell you exactly why it worked or bombed. FGS Global? They’re the “let’s connect with real humans” people. This agency would rather spend three hours understanding what makes your audience tick than create the perfect algorithm. Both agencies work, but wow, they couldn’t approach things more differently if they tried. APCO focuses on systematic measurement while FGS prioritises authentic human connection. Why Old-School PR Is Dead (And How Both Agencies Adapted) Remember when PR meant writing boring press releases and hoping some journalist would care? Those days are over. If your story doesn’t make people feel something real, it’s invisible. Period. The old model was simple: create a message, send it to the media, hope for coverage, measure clippings, and you are done. But now? Your audience has infinite options. They’ll scroll past your content in half a second if it doesn’t grab them immediately. APCO Worldwide figured this out early. APCO built a system that watches how their stories perform in real-time and fixes problems immediately. Think of it like GPS for your content; if you’re going off track, they tell you right away. Not rocket science, but they are good at it. FGS Global went differently. Instead of yelling at everyone, they have quiet conversations with the right people. Their thinking is simple: why waste time talking to a million people who don’t care when you could connect with a thousand who do? This agency spends weeks understanding the ecosystem around their client’s stories, like Who are the real influencers? Not the ones with big followers, but the people others listen to. What conversations are already happening that this agency could join naturally? Where can they add genuine value instead of just pushing their agenda? Both PR firms approach work differently. Need to blast a message everywhere and track every click? Go with APCO. Want to build real trust over time? FGS Global is your answer. The smartest campaigns I see mix both agencies’ approaches. Only data without emotions is like talking to a robot. Pure creativity without strategy is just expensive chaos. But getting that balance right between both agencies’ analytics and authenticity? That’s where the magic happens. Read Also: PR Agency Review: Exploring FleishmanHillard PR Expertise Every Platform Has Its Personality (APCO Worldwide vs FGS Strategies) This is huge, and most people completely mess it up. You can’t post the same thing on LinkedIn and TikTok. That’s like wearing a business suit to a pool party, technically clothes, but completely wrong. Each platform has its own culture, expectations, and unwritten rules. LinkedIn people want to advance their careers. They’re looking for insights, networking opportunities, and professional development. Twitter users want to join real-time conversations about what’s happening now. Instagram followers want behind-the-scenes glimpses and visual storytelling. TikTok? They want to be entertained in ways they’ve never seen before. APCO Worldwide made templates for each platform. Their LinkedIn gets the professional stuff with data backing up every claim. Twitter gets quick responses to trending topics with its signature analytical spin. Instagram gets pretty visuals with personal stories that humanize the brand. TikTok gets… whatever’s working that week (because it changes constantly). It works. Their engagement numbers prove it. FGS Global creates unique voices for each client on each platform. They take way longer and cost more, but it feels authentic because it is authentic. This agency will spend months developing a brand’s Instagram voice, testing different tones and styles until they find something that feels completely natural. The hard part? Keeping your main message consistent while speaking each platform’s language perfectly. It’s like being a translator who has to maintain the same meaning while completely changing the style, something both firms excel at. How APCO Worldwide and FGS Global Create Stuff Want to know how APCO Worldwide and FGS Global work? Look at their content creation process. The differences between the two are fascinating: APCO Worldwide runs like Amazon’s warehouse. Big teams, tons of people, massive output from them. Everything gets checked multiple times to make sure it’s perfect. They have specialists for research, writing, design, analytics, and distribution. Each piece of their content goes through a systematic review process that catches problems before they become disasters. APCO‘s content calendar looks like a military operation. Every one of their pieces has a purpose, target audience, key messages, and success metrics defined upfront. APCO Worldwide can pump out dozens of pieces every week without missing a beat. Their systems handle heavy volume while keeping everything on-brand. Super efficient, but sometimes the magic gets lost in all those reviews. I’ve seen brilliant ideas get watered down by too many hands in the system. The systematic approach ensures quality but can squeeze out spontaneity. FGS Global works more like a small art studio. Smaller teams, more freedom, they can change direction fast when something cool happens. Their creative process is messier but often more innovative. FGS creates breakthrough campaigns, but results can be unpredictable. In a few months, this agency will produce the campaign everyone’s talking about. Other months, their experimental approach might not hit the mark. FGS Global kills it when you need to pivot quickly or try something totally new. Breaking news? New opportunity? They can adapt in hours while other agencies are still scheduling meetings. Neither the APCO nor the FGS way is wrong. Launching a product that needs consistent messaging for months? APCO Worldwide‘s system wins. Dealing with unpredictable stuff or want to take risks?

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PR Agency Review: The Sard Verbinnen Market Recovery Tactics

When companies get into trouble, the Sard Verbinnen market recovery approach shows that getting back on track takes more than just saying sorry. They have been helping companies with financial recovery for years, and they’ve gotten pretty good at it, though they’re not the only game in town. Market recovery is tough these days. Social media makes everything happen super fast. One bad day can snowball into weeks of awful coverage. That’s where Sard Verbinnen‘s market rebound tactics come in; they try to stop problems before they get out of hand. Here’s the thing: every PR agency says they’re amazing at market recovery. But when you look at what Sard Verbinnen does, you start seeing some real patterns. They’re good at talking to the right people at the right time. About Sard Verbinnen & Co So what’s Sard Verbinnen & Co all about? They’re the people big companies call when everything’s falling apart. Based in New York, they’ve become Wall Street’s favorite crisis management team; think of them as the emergency room doctors for corporate disasters. When a major company faces a scandal, a messy merger, or its stock is tanking, Sard Verbinnen steps in to help clean up the mess. They’re particularly strong at market recovery, basically helping companies get back on their feet after a crisis hits. Whether it’s rebuilding investor confidence, managing comeback strategies, or guiding businesses through the recovery process, they know how to turn things around. They also handle a lot of merger communications and are the top firm in that space. Money-wise, they pull in somewhere between $50 and 100 million a year, though some reports show different numbers. As for what clients pay, that’s kept pretty hush-hush, but given they work with Fortune 500 companies during major crises, we’re talking serious money, think hundreds of thousands to millions per project, depending on how big the mess is. Companies are willing to pay top dollar when their reputation and billions in market value are on the line. Back in 2021, they merged with another firm called Finsbury to create something called FGS Global, which brought in over $330 million combined. What makes them special? They’re the go-to team when Fortune 500 companies are in real trouble and need someone who knows how to handle the heat. Read Also: PR Agency Review: Exploring FleishmanHillard PR Expertise How Sard Verbinnen’s Market Recovery Game Has Changed Everything moves way faster now. Back in the day, companies had days or even weeks to figure out what to say. Now you’ve got hours, maybe less. Their recovery tactics had to change. Here’s what they’re dealing with: News spreads in minutes, not hours You’ve got Twitter, LinkedIn, regular news, and everywhere to manage Different people want different things—investors care about money, employees worry about their jobs You still can’t just say whatever you want – there are rules Quick fixes usually blow up in your face later The real challenge isn’t just putting out fires. It’s building something that lasts after all the drama dies down. What Sard Verbinnen Does for Market Recovery They Make You Slow Down First Most companies want to start talking right away when something goes wrong. Sard Verbinnen makes them pump the brakes first. Their tactics start with actually understanding what’s happening. They figure out who matters: investors, customers, employees, reporters, and regulators. Then they work out what each group needs to hear. Sounds simple, right? But most companies skip this step completely. They just start talking and hope it works out. Getting the timing right matters too. Market recovery doesn’t happen overnight, no matter what anyone tells you. Sard Verbinnen sets realistic expectations about how long things take. And the boring stuff like making sure you have the right people working on this. Half-hearted attempts at financial recovery usually make things worse. They talk to reporters. This agency still thinks regular media matters for the market rebound. They’ve built relationships with reporters over the years. When their clients need help, those relationships pay off. Here’s how they do it: Talk to reporters before they call you. Don’t wait for them to start digging around on their own about your situation. Make your executives available. Hiding just makes reporters more suspicious about what’s going on. Give them something interesting to write about. Don’t just respond to bad news; help them understand what’s coming next. Keep those relationships strong even when things are good. You can’t just call reporters when you need them. The media thing isn’t rocket science. But you have to be consistent and real about it. Reporters can smell fake from a mile away, especially during a financial storm. Digital Stuff That Works You can’t ignore social media anymore. Some of their tactics include digital strategy, and they are good at it. Here’s what they focus on: Making content people want to read, not just corporate nonsense Being active on social media without being annoying Watching what people say online – you need to know what conversations are happening about the market Keeping your website up to date – it should show what’s happening Sending direct emails when you need to talk to specific people The trick is making digital work with traditional PR, not fighting against it. Real Examples of Sard Verbinnen Market Recovery Work We can’t talk about specific Sard Verbinnen clients because of confidentiality stuff. But we can look at patterns in successful campaigns that show how they work. Banks and Financial Companies Banks face such situations all the time. Sard Verbinnen and similar agencies help them deal with regulatory problems, leadership changes, and when the market becomes shaky. Their approach includes: Working with compliance teams – everything you say has to follow the rules, no exceptions. Keeping investors in the loop – don’t let them hear bad news from somewhere else first. Talking directly to customers – they need to know their money is safe, and you care about their business. Managing what you tell employees – they

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PR Agency Review: Exploring FleishmanHillard PR Expertise

When I started looking into FleishmanHillard, I wasn’t sure what I’d find. A PR agency that’s been in existence for a long time with offices scattered all over the world and clients like PepsiCo and AT&T? That’s a big deal! I wanted to figure out what makes FleishmanHillard PR so special, how they compare to other agencies, and if they’re worth the cost for businesses, big or small. Meanwhile, as I dug into their campaigns, tools, and track record, I saw why they’re a top name in the PR industry. But honestly, no one’s perfect, and I wondered if their size might be too much for smaller companies. They have won major awards, which is impressive. They do everything from handling crises to running social media campaigns. But are they the right choice for everyone? I also wanted to see how they stack up against competitors like Edelman and Ketchum. This review breaks down FleishmanHillard PR’s services, costs, successes, and challenges in plain language. Whether you’re a huge corporation or a growing business, let’s see what they offer and where they might not fit. I’ve kept this straightforward—like a chat with a friend—because I want you to get the real scoop on FleishmanHillard PR without all the jargon. Read Also: Freuds Group: Amplifying Nonprofit Causes with Impact Introduction to FleishmanHillard FleishmanHillard started as a small PR firm in St. Louis, Missouri, back in 1946. Founded by Alfred Fleishman and Robert Hillard. Fast forward to 2025, and they’re a global giant under Omnicom Group, with nearly 80 offices in over 30 countries and connections in 45 more. Their goal? Create smart PR that boosts a company’s reputation and gets results. I was amazed at how they have grown, working with big names like Cisco, Johnson & Johnson, and Hallmark. They’ve won major awards—Campaign Global PR Agency of the Year from 2020 to 2022, and PRWeek U.S. Agency of the Year in 2022 and 2023. That’s a lot of recognition! But I wondered if their huge size makes them less flexible for smaller businesses. FleishmanHillard handles everything from media outreach to digital campaigns, and they’ve adapted to changes in how people communicate today. Still, I wanted to know more about whether their services are worth the hype. How does FleishmanHillard PR compare to other PR agencies? And can they deliver for a small company as well as they do for global brands? Like I mentioned earlier, I took out time to review their services, costs, and real-world results to help you decide if FleishmanHillard is right for you. Let’s get started with a look at what FleishmanHillard PR offers. FleishmanHillard Services: What They Do FleishmanHillard PR is like a toolbox for communication needs. They cover traditional PR, digital campaigns, and more, all focused on getting results. Let’s take a closer look at what FleishmanHillard brings to the table. FleishmanHillard on Public Relations and Reputation Management FleishmanHillard PR is great at making brands look good. They handle media relations, promote executives, and build trust with audiences. Their “It’s Bigger Than Me” campaign for Novo Nordisk was a standout—it wasn’t just about selling but raising awareness for health issues. They collect and use data to understand what people care about so their campaigns hit home. They’ve helped both small and big brands gain credibility. I like how FleishmanHillard PR mixes creativity with smart planning, but smaller companies might not need such a big approach. FleishmanHillard on Crisis Management When things go wrong, FleishmanHillard PR steps in. Their “Assessment, Resolve and Control” method helps prepare for and handle crises like product recalls or data breaches. For example, they helped Nestlé U.S. during the 2022 baby formula shortage with clear, honest communication. This PR agency doesn’t just react—they plan to avoid trouble. That’s super valuable for industries like healthcare, but I wondered if smaller businesses might find it too much. FleishmanHillard PR’s crisis skills are top-notch for high-pressure situations. The FleishmanHillard Digital and Social Media Strategy In 2025, digital is where it’s at, and FleishmanHillard PR is on it. They create social media campaigns and content that grabs attention. Their Neutrogena content studio made skincare tips fun and engaging, while their AT&T 5G campaign mixed online and offline PR for big results. FleishmanHillard uses tools like Connectivity Diagnostic to understand audiences and Risk Radar to watch online chatter. Their tech is cool, but simpler needs might not require all that firepower. They are a strong pick for brands wanting a big digital push. FleishmanHillard on Public Affairs and Corporate Communications FleishmanHillard PR helps companies deal with regulations and stakeholders. They’ve worked with Cisco on tech policies and Allianz on global messaging. They’re great at creating messages that influence decision-makers or keep teams aligned during big changes like mergers. Furthermore, FleishmanHillard tailors strategies to complex needs, which is perfect for big companies. Smaller businesses, though, might feel it’s more than they need. FleishmanHillard PR shines in policy-driven PR. FleishmanHillard on Brand Marketing and Consumer Engagement They know how to connect with customers. They’ve helped expand Lipton globally and boosted March of Dimes’ awareness. For Tillamook, FleishmanHillard created a farm-to-table campaign that felt real. They focus on what makes people buy and stay loyal. It is safe to say that their campaigns are polished, but they can be expensive, which might not work for every budget. FleishmanHillard PR’s storytelling is a big win for consumer brands. The FleishmanHillard Specialized Sectors FleishmanHillard dives deep into industries like healthcare, finance, food, and tech. They’ve done biotech work for Gilead and agrotech for agriculture. Their Global Executive Advisory helps leaders tackle tough issues like regulations. This makes them great for specialised needs; smaller companies might need all their expertise, but can they afford to pay? Also, their ability to handle niche challenges is what sets them apart from other agencies and is also a draw for big brands. FleishmanHillard Pricing: How Much Does It Cost? Let’s talk money, because that’s one of the biggest factors. FleishmanHillard PR is expensive—think high-end,

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