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    5WPR vs M Booth: Which PR Style Works Best for Tech Startups?

    If you’re running a tech startup, picking between 5WPR and M Booth is like choosing between a race car and a reliable sedan. Both agencies know how to handle tech companies, but they go about it in totally different ways. 5WPR is all about making noise. They want your startup to be the talk of the town tomorrow. M Booth takes the slow and steady route. They’re thinking about where your company will be in two years, not two weeks. Here’s the thing though. Most founders I talk to aren’t sure which approach works better. And honestly? It depends on what you need right now. 5WPR’s Style: Go Big or Go Home for Tech Companies 5WPR doesn’t do subtle things. When they take on a client, they’re looking for ways to shake things up. Their whole thing is getting people to notice you fast. For startups, this means: Going after the biggest media outlets first  Creating stories that get people talking  Moving quickly when something works  Not being afraid to stir the pot a little I’ve seen this agency work with companies that needed to make a splash. Sometimes it’s incredible. A startup goes from nobody knowing about them to being featured in major publications within weeks. But here’s the catch. Their approach can blow up in your face if you’re not careful. The same tactics that get startups noticed can also create headaches. 5WPR knows this. They’re pretty upfront about it. If you’re a startup that needs to play it safe, they’ll probably tell you to look somewhere else. Also read: APCO Worldwide vs FGS Global: Who Gets Digital Storytelling? M Booth’s Method: Building Your Tech Brand Step by Step M Booth is the opposite of 5WPR. Where 5WPR wants to make headlines tomorrow, M Booth is thinking about building something that lasts. Their approach with clients looks like this: Lots of research before they do anything  Careful planning that connects PR with your other marketing  Testing messages before they go public  Building relationships with journalists over time For startups, working with M Booth means being patient. You’re not going to wake up to a viral story about your company next week. But the coverage you do get tends to stick around longer. M Booth is really good at helping companies become the go-to experts in their space. This works great for B2B tech startups that need to prove they know what they’re talking about. The downside? M Booth can feel slow. Especially if you’re a tech entrepreneur who needs quick wins to keep investors interested. What Does Your Tech Startup Need? Before you choose between two agencies, you need to figure out what your tech startup is trying to accomplish with PR. Some of these companies need to get noticed fast to attract investors. Others need to slowly build trust with big corporate customers. Some need to be really careful about what they say because they’re in regulated industries. This agency usually works better for startups that: Have something clearly different about them  Can handle some controversy or pushback  Need people to know about them quickly  Have enough money to fund aggressive campaigns M Booth tends to work better for tech companies that: Are in industries with lots of regulations  Need to sell to big companies that take forever to make decisions  Have complicated products that need explaining  Want to be seen as the smart choice over time The Money Question: What Tech Startups Should Expect to Pay Let’s talk about cost, because that’s usually what decides things for startups. Both agencies work with startups, but they charge differently. 5WPR often works on specific campaigns, while M Booth usually wants you to commit to working together for months. 5WPR’s campaigns can get results fast, but you also need to budget for media spending to make the most of their work. M Booth’s approach requires paying them consistently over time. For startups without much money, this creates a tough choice. Do you spend big on a short campaign with 5WPR, or commit to paying M Booth for months? It depends on your funding situation. Tech companies getting ready to raise money might benefit from 5WPR’s ability to create buzz quickly. More established tech startups might prefer M Booth’s steady approach. Founders’ Personal Branding: Two Different Approaches Here’s something interesting that most people don’t think about. These two agencies handle founders’ personal branding in completely different ways. 5WPR loves to make founders into personalities. They want your CEO to be the face of the company, getting quoted in articles, appearing on podcasts, and maybe even starting some friendly industry feuds.  For startups, this can work incredibly well. Think about how Elon Musk’s personal brand helped Tesla, or how Gary Vaynerchuk built his wine business through personal branding. M Booth takes a more measured approach to founder branding. They focus on building thought leadership slowly. Instead of making your founder a celebrity, they want to make them a trusted expert. This means writing detailed industry reports, speaking at conferences, and building a reputation over time. Both approaches have their place. 5WPR’s approach can get your founder noticed quickly, but it also puts them at risk if they say something controversial. M Booth’s approach builds more sustainable personal brands, but it takes longer to see results. The choice often depends on your founder’s personality. Some people are natural self-promoters who can handle the spotlight. Others prefer to let their work speak for itself. Global vs Local Reach: Where Do You Want to Be Known? Another big difference between these two agencies is how they think about geographic reach. 5WPR tends to focus on making a big splash in major markets. They want to get you covered in national publications, major blogs, and influential podcasts. For startups, this often means targeting places like Silicon Valley, New York, and other major tech hubs. M Booth takes a more strategic approach to geographic expansion. They think about where your customers actually are and build

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    PR Agency Review: BerlinRosen’s Bold Take on Advocacy PR

    So, BerlinRosen’s got this cool thing going where they’re all about advocacy PR, especially for progressive causes. They bring this intense, campaign-like energy that really makes them stand out in the PR world.  I’ve been keeping an eye on them for a bit, and yeah, they do solid work. But let’s be honest, they’re not reinventing the wheel or anything. They’re just super focused on advocacy communications for progressive clients. Their approach is straightforward and sharp. They employ smart strategies to amplify the voices of advocacy groups, nonprofits, labor unions, and progressive political organizations. It’s not groundbreaking, but it’s super intentional and well-executed. That said, they stick to their niche hard. They know their lane and own it, which is a smart move. But it also means they’re not the go-to for everyone. If you’re not in their progressive, advocacy-focused world, you’re probably looking elsewhere. BerlinRosen’s Role in Brand Activism Brand activism’s been getting big lately, and BerlinRosen’s one of the agencies out front. They use a super advocacy-driven approach to help brands spotlight issues like fair labor, reproductive rights, and racial justice. Unlike those shallow PR stunts, BerlinRosen makes activism part of a brand’s DNA. They help craft messages rooted in real values, not just what’s trending. Whether it’s standing up for workers or pushing for police reform, they ensure the activism is genuine, lasting, and has real purpose. Also read: PR Agency Review: The Sard Verbinnen Market Recovery Tactics About Berlin Rosen’s Advocacy PR BerlinRosen, founded in 2005 by Valerie Berlin and Jonathan Rosen, operates with the speed and intensity of a political campaign, a philosophy rooted in their origins as Democratic operatives in New York politics. Their advocacy work centers on progressive causes, including racial justice, criminal justice reform, LGBTQ+ rights, reproductive rights, labor issues, and environmental sustainability. They partner with organizations to craft compelling narratives, drive media relations, and execute digital and public affairs strategies that shift public opinion and influence policy. Economic Pressures on Advocacy PR Let’s not pretend it’s all smooth sailing. The current economy is squeezing everyone, including PR budgets. For advocacy agencies like BerlinRosen, this means getting smarter about resources.  Nonprofits are tightening their spending, unions are under pressure, and progressive brands have to be more careful where they place their message.  BerlinRosen has had to balance its mission with market realities, often doing more with less. Their ability to prioritize impactful storytelling without blowing budgets is what’s kept them competitive in tight economic times. What BerlinRosen Actually Does in Advocacy BerlinRosen handles advocacy campaigns for nonprofits, unions, and progressive politicians. They’re not doing anything groundbreaking; they’re just doing it consistently and well. Their advocacy work covers the usual stuff: Media relations for social causes Crisis communications during campaigns Coalition building for policy issues Digital strategy for grassroots organizing They’ve been around since 2005, so they’ve had time to figure out what works. The team understands how to navigate political cycles and timing. That experience shows in their campaign work. But here’s the thing, advocacy PR isn’t rocket science. Good agencies understand their clients’ goals, know the media landscape, and can craft messages that resonate. BerlinRosen does this well, but so do other agencies. What sets them apart is their client focus. They work almost exclusively with progressive causes. That specialization gives them credibility, but it also limits their market. The Labor Union Connection BerlinRosen has strong ties to labor unions. This is actually one of their real strengths, and not many PR agencies understand union communications. Union work is different from regular corporate PR. The audiences are different, the stakes are higher, and the messaging needs to be authentic. Workers can smell fake messaging from miles away. The agency has handled strike communications, organizing campaigns, and policy advocacy for various unions. They understand that union communications isn’t just about media coverage, it’s about building worker solidarity. Labor communications requires understanding economics, policy, and worker psychology. This agency has developed this expertise over the years of working in space. Their union work also connects to their broader advocacy practice. The skills translate well to other social justice campaigns. But let’s be honest, labor communications is a shrinking market. Union membership has declined significantly over the past few decades. BerlinRosen has had to diversify beyond just union work. Criticism and Controversy Of course, no agency that works in politics escapes criticism. BerlinRosen has been called out for being too partisan, with some critics claiming they only cater to “acceptable” forms of advocacy.  There’s also the perception that their ties to power, especially in New York politics, make them more insiders than outsiders. That tension between grassroots and establishment is something the agency has to walk carefully.  Still, their results and client loyalty speak volumes. What Makes Them Stand Out? Their strength is clear: they help people fight for what they believe in. Whether it’s workers’ rights, education funding, racial justice, or climate policy, BerlinRosen knows how to turn big, complex issues into powerful public narratives. They’re not just writing press releases. They’re: Helping unions win national attention Supporting nonprofits in driving policy change Guiding brands through political conversations with confidence And honestly? In a time when PR can feel shallow, this kind of purpose-driven work really matters. Progressive Politics: Their Bread and Butter BerlinRosen runs campaigns for progressive candidates. They’ve managed mayoral elections, gubernatorial campaigns, and a variety of ballot initiatives. Political communications is difficult work. The timetables are punishing, the stakes are great, and the media is intensely focused. This agency has the necessary experience to handle these pressures. They understand the progressive message and how to target Democratic voters. Their political job provides them with valuable insights into policy formation and election strategy. The agency’s political connections benefit its other advocacy clients. They understand how the government operates and how to time campaigns for maximum impact. But political work is also feast or famine. Campaign cycles create busy periods followed by slower times. Agencies need other revenue streams to stay

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    Case Study: How MSL Global Powered Oscar Health’s PR Shift

    When you think about health insurance companies, what comes to mind? Probably not “exciting” or “relatable”, right? That’s exactly the problem MSL Global faced when they first started working with Oscar Health. This part of the insurance world was stuck in this corporate bubble where everyone sounded the same, and frankly, nobody was connecting with actual people. Oscar Health was different, though. They had this fresh approach to health insurance, but they needed someone to help them tell that story in a way that would resonate with real people dealing with real healthcare headaches. That’s where MSL Global came in. MSL Global’s Big Question That Started Oscar Health’s  Insurance Transformation The whole partnership kicked off with MSL Global asking Oscar Health a pretty simple question: “How do you make health insurance feel human again?” Think about it. When was the last time you felt genuinely excited about dealing with your health insurance company? Probably never, right? Most of us just hope we never have to call them, and when we do, we’re bracing ourselves for confusion. This PR agency realized that Oscar Insurance had something special; they seemed to care about making health care less painful for people. But having good intentions and communicating them effectively are two completely different things. Read Also: PR Agency Review: The Sard Verbinnen Market Recovery Tactics The Challenge: The Jargon Problem in Health Insurance Here’s the thing about the health insurance industry: everybody claims they’re different. Every company says they’re “customer-focused,” “innovative,” and “here to help.” But when you dig deeper, most of them sound the same. Oscar’s plan was facing this exact problem. They genuinely were doing things differently, with their tech-forward approach and focus on simplifying the whole insurance experience. But how do you prove that to people who’ve been burned by insurance companies before? MSL PR dove deep into research and found some pretty eye-opening stuff. People weren’t just tired of boring health care communications; they were actively avoiding them.  Most folks admitted they didn’t understand their health care benefits, and they didn’t trust their insurance companies to have their backs when it mattered. The research showed some pretty stark realities: People felt like health insurance companies were speaking a different language. All that industry jargon and fine print made everything feel intentionally confusing. It was like these companies didn’t want you to understand what you were paying for. Trust was at an all-time low. People expected their health insurance company to find ways to deny claims or make things difficult. That’s a pretty terrible starting point for any relationship. The whole industry felt cold and corporate. Nobody felt like their health plan company cared about them as a person, just as a policy number. Oscar Health had solutions for a lot of these problems, but they needed help showing people that they were genuinely different. Not just “we say we’re different” different, but measurably, meaningfully different. The Strategy: Making Health Insurance Human Again MSL Global‘s approach was refreshingly straightforward. Instead of trying to out-corporate the other health insurance companies, they decided to go in the opposite direction. They wanted to make Oscar Insurance’s communications feel like talking to a knowledgeable friend who actually cared about your well-being. The strategy had three main pillars, but here’s the thing: they weren’t fancy marketing concepts. They were basic human principles that somehow the insurance industry had forgotten about. First, transparency should be normal, not some special feature you brag about. Think about it, why should it be revolutionary for an insurance company to clearly explain what they cover and what they don’t? But in this industry, basic honesty had become a competitive advantage. Second, technology should make things easier for people, not more complicated. Oscar Health had all these cool digital tools, but MSL Global helped them focus on what these tools did for real people in real situations. Third, everyone’s healthcare situation is different, so their insurance should reflect that. This wasn’t about one-size-fits-all solutions; it was about understanding that a 25-year-old freelancer and a 45-year-old parent have completely different needs. The PR Agency worked closely with Oscar Health‘s team to make sure every single piece of communication reflected these principles. No exceptions, no compromises, no falling back into industry-speak when things got complicated. They also considered; 1. Content That Helps People This PR agency’s radical rethink of what health insurance content should look like was one of its best moves. They concentrated on developing content that assisted people in understanding and navigating their healthcare rather than producing brochures brimming with benefits and coverage details. They created a storytelling technique that emphasized actual member experiences. The important thing to remember is that these weren’t fabricated endorsements or selectively highlighted success stories. These were real-life testimonies of Oscar Health‘s assistance in overcoming actual medical obstacles. The content strategy addressed a number of topics, each intended to assist individuals at various stages of their healthcare journey. Educational content became a huge focus. MSL Global realized that a lot of people’s annoyance with health insurance came from simply not understanding how it worked. So they created content that explained things like deductibles, copays, and out-of-network costs in plain English. No jargon, no assumptions about what people already knew. They also developed behind-the-scenes content that showed how Oscar’s plan was different. This wasn’t just marketing fluff; they showed the real technology, the real people, and the real processes that made the brand work differently than traditional insurance companies. Thought leadership became another important piece. MSL Global helped Oscar’s executives become voices for positive change in the health insurance industry. Instead of just promoting their products, they were advocating for broader improvements that would benefit everyone. The key insight that drove all of this content was pretty simple: people don’t want to be sold to, especially when it comes to something as important as their health insurance. They want to be educated, informed, and empowered to make good decisions. 2. Changing the Media Conversation The PR

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    APCO Worldwide vs FGS Global: Who Gets Digital Storytelling?

    When comparing digital storytelling expertise, APCO Worldwide and FGS Global consistently emerge as the two agencies that truly understand what they’re doing, though APCO and FGS represent completely different approaches to the craft. I’ve been watching these agencies for years, and they’re completely different species in the agency world. How APCO Worldwide and FGS Global Approach Digital Storytelling Differently APCO Worldwide? They’re the spreadsheet people and they love their data, love their charts, and love proving everything with numbers. Show them a campaign, and they’ll have seventeen different metrics to tell you exactly why it worked or bombed. FGS Global? They’re the “let’s connect with real humans” people. This agency would rather spend three hours understanding what makes your audience tick than create the perfect algorithm. Both agencies work, but wow, they couldn’t approach things more differently if they tried. APCO focuses on systematic measurement while FGS prioritises authentic human connection. Why Old-School PR Is Dead (And How Both Agencies Adapted) Remember when PR meant writing boring press releases and hoping some journalist would care? Those days are over. If your story doesn’t make people feel something real, it’s invisible. Period. The old model was simple: create a message, send it to the media, hope for coverage, measure clippings, and you are done. But now? Your audience has infinite options. They’ll scroll past your content in half a second if it doesn’t grab them immediately. APCO Worldwide figured this out early. APCO built a system that watches how their stories perform in real-time and fixes problems immediately. Think of it like GPS for your content; if you’re going off track, they tell you right away. Not rocket science, but they are good at it. FGS Global went differently. Instead of yelling at everyone, they have quiet conversations with the right people. Their thinking is simple: why waste time talking to a million people who don’t care when you could connect with a thousand who do? This agency spends weeks understanding the ecosystem around their client’s stories, like  Who are the real influencers? Not the ones with big followers, but the people others listen to.  What conversations are already happening that this agency could join naturally?  Where can they add genuine value instead of just pushing their agenda? Both PR firms approach work differently. Need to blast a message everywhere and track every click? Go with APCO. Want to build real trust over time? FGS Global is your answer. The smartest campaigns I see mix both agencies’ approaches. Only data without emotions is like talking to a robot. Pure creativity without strategy is just expensive chaos. But getting that balance right between both agencies’ analytics and authenticity? That’s where the magic happens. Read Also: PR Agency Review: Exploring FleishmanHillard PR Expertise Every Platform Has Its Personality (APCO Worldwide vs FGS Strategies) This is huge, and most people completely mess it up. You can’t post the same thing on LinkedIn and TikTok. That’s like wearing a business suit to a pool party, technically clothes, but completely wrong. Each platform has its own culture, expectations, and unwritten rules. LinkedIn people want to advance their careers. They’re looking for insights, networking opportunities, and professional development. Twitter users want to join real-time conversations about what’s happening now. Instagram followers want behind-the-scenes glimpses and visual storytelling. TikTok? They want to be entertained in ways they’ve never seen before. APCO Worldwide made templates for each platform. Their LinkedIn gets the professional stuff with data backing up every claim. Twitter gets quick responses to trending topics with its signature analytical spin. Instagram gets pretty visuals with personal stories that humanize the brand. TikTok gets… whatever’s working that week (because it changes constantly). It works. Their engagement numbers prove it.  FGS Global creates unique voices for each client on each platform. They take way longer and cost more, but it feels authentic because it is authentic. This agency will spend months developing a brand’s Instagram voice, testing different tones and styles until they find something that feels completely natural. The hard part? Keeping your main message consistent while speaking each platform’s language perfectly. It’s like being a translator who has to maintain the same meaning while completely changing the style, something both firms excel at. How APCO Worldwide and FGS Global Create Stuff Want to know how APCO Worldwide and FGS Global work? Look at their content creation process. The differences between the two are fascinating: APCO Worldwide runs like Amazon’s warehouse. Big teams, tons of people, massive output from them. Everything gets checked multiple times to make sure it’s perfect. They have specialists for research, writing, design, analytics, and distribution. Each piece of their content goes through a systematic review process that catches problems before they become disasters. APCO‘s content calendar looks like a military operation. Every one of their pieces has a purpose, target audience, key messages, and success metrics defined upfront. APCO Worldwide can pump out dozens of pieces every week without missing a beat. Their systems handle heavy volume while keeping everything on-brand. Super efficient, but sometimes the magic gets lost in all those reviews. I’ve seen brilliant ideas get watered down by too many hands in the system. The systematic approach ensures quality but can squeeze out spontaneity. FGS Global works more like a small art studio. Smaller teams, more freedom, they can change direction fast when something cool happens. Their creative process is messier but often more innovative.  FGS creates breakthrough campaigns, but results can be unpredictable. In a few months, this agency will produce the campaign everyone’s talking about. Other months, their experimental approach might not hit the mark. FGS Global kills it when you need to pivot quickly or try something totally new. Breaking news? New opportunity? They can adapt in hours while other agencies are still scheduling meetings.  Neither the APCO nor the FGS way is wrong. Launching a product that needs consistent messaging for months? APCO Worldwide‘s system wins. Dealing with unpredictable stuff or want to take risks?

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    PR Agency Review: The Sard Verbinnen Market Recovery Tactics

    When companies get into trouble, the Sard Verbinnen market recovery approach shows that getting back on track takes more than just saying sorry. They have been helping companies with financial recovery for years, and they’ve gotten pretty good at it, though they’re not the only game in town. Market recovery is tough these days. Social media makes everything happen super fast. One bad day can snowball into weeks of awful coverage. That’s where Sard Verbinnen‘s market rebound tactics come in; they try to stop problems before they get out of hand. Here’s the thing: every PR agency says they’re amazing at market recovery. But when you look at what Sard Verbinnen does, you start seeing some real patterns. They’re good at talking to the right people at the right time. About Sard Verbinnen & Co So what’s Sard Verbinnen & Co all about? They’re the people big companies call when everything’s falling apart. Based in New York, they’ve become Wall Street’s favorite crisis management team; think of them as the emergency room doctors for corporate disasters. When a major company faces a scandal, a messy merger, or its stock is tanking, Sard Verbinnen steps in to help clean up the mess. They’re particularly strong at market recovery, basically helping companies get back on their feet after a crisis hits.  Whether it’s rebuilding investor confidence, managing comeback strategies, or guiding businesses through the recovery process, they know how to turn things around. They also handle a lot of merger communications and are the top firm in that space. Money-wise, they pull in somewhere between $50 and 100 million a year, though some reports show different numbers. As for what clients pay, that’s kept pretty hush-hush, but given they work with Fortune 500 companies during major crises, we’re talking serious money, think hundreds of thousands to millions per project, depending on how big the mess is.  Companies are willing to pay top dollar when their reputation and billions in market value are on the line. Back in 2021, they merged with another firm called Finsbury to create something called FGS Global, which brought in over $330 million combined. What makes them special? They’re the go-to team when Fortune 500 companies are in real trouble and need someone who knows how to handle the heat. Read Also: PR Agency Review: Exploring FleishmanHillard PR Expertise How Sard Verbinnen’s Market Recovery Game Has Changed Everything moves way faster now. Back in the day, companies had days or even weeks to figure out what to say. Now you’ve got hours, maybe less. Their recovery tactics had to change. Here’s what they’re dealing with: News spreads in minutes, not hours  You’ve got Twitter, LinkedIn, regular news, and everywhere to manage  Different people want different things—investors care about money, employees worry about their jobs  You still can’t just say whatever you want – there are rules  Quick fixes usually blow up in your face later The real challenge isn’t just putting out fires. It’s building something that lasts after all the drama dies down.  What Sard Verbinnen Does for Market Recovery They Make You Slow Down First Most companies want to start talking right away when something goes wrong. Sard Verbinnen makes them pump the brakes first. Their tactics start with actually understanding what’s happening. They figure out who matters: investors, customers, employees, reporters, and regulators. Then they work out what each group needs to hear. Sounds simple, right? But most companies skip this step completely. They just start talking and hope it works out. Getting the timing right matters too. Market recovery doesn’t happen overnight, no matter what anyone tells you. Sard Verbinnen sets realistic expectations about how long things take. And the boring stuff like making sure you have the right people working on this. Half-hearted attempts at financial recovery usually make things worse. They talk to reporters. This agency still thinks regular media matters for the market rebound. They’ve built relationships with reporters over the years. When their clients need help, those relationships pay off. Here’s how they do it: Talk to reporters before they call you. Don’t wait for them to start digging around on their own about your situation. Make your executives available. Hiding just makes reporters more suspicious about what’s going on. Give them something interesting to write about. Don’t just respond to bad news; help them understand what’s coming next. Keep those relationships strong even when things are good. You can’t just call reporters when you need them. The media thing isn’t rocket science. But you have to be consistent and real about it. Reporters can smell fake from a mile away, especially during a financial storm. Digital Stuff That Works  You can’t ignore social media anymore. Some of their tactics include digital strategy, and they are good at it. Here’s what they focus on: Making content people want to read, not just corporate nonsense  Being active on social media without being annoying  Watching what people say online – you need to know what conversations are  happening about the market  Keeping your website up to date – it should show what’s happening  Sending direct emails when you need to talk to specific people The trick is making digital work with traditional PR, not fighting against it.  Real Examples of Sard Verbinnen Market Recovery Work We can’t talk about specific Sard Verbinnen clients because of confidentiality stuff. But we can look at patterns in successful campaigns that show how they work. Banks and Financial Companies Banks face such situations all the time. Sard Verbinnen and similar agencies help them deal with regulatory problems, leadership changes, and when the market becomes shaky. Their approach includes: Working with compliance teams – everything you say has to follow the rules, no exceptions. Keeping investors in the loop – don’t let them hear bad news from somewhere else first. Talking directly to customers – they need to know their money is safe, and you care about their business. Managing what you tell employees – they

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    PR Agency Review: Exploring FleishmanHillard PR Expertise

    When I started looking into FleishmanHillard, I wasn’t sure what I’d find. A PR agency that’s been in existence for a long time with offices scattered all over the world and clients like PepsiCo and AT&T? That’s a big deal!  I wanted to figure out what makes FleishmanHillard PR so special, how they compare to other agencies, and if they’re worth the cost for businesses, big or small. Meanwhile, as I dug into their campaigns, tools, and track record, I saw why they’re a top name in the PR industry. But honestly, no one’s perfect, and I wondered if their size might be too much for smaller companies.  They have won major awards, which is impressive. They do everything from handling crises to running social media campaigns.  But are they the right choice for everyone? I also wanted to see how they stack up against competitors like Edelman and Ketchum. This review breaks down FleishmanHillard PR’s services, costs, successes, and challenges in plain language.  Whether you’re a huge corporation or a growing business, let’s see what they offer and where they might not fit. I’ve kept this straightforward—like a chat with a friend—because I want you to get the real scoop on FleishmanHillard PR without all the jargon. Read Also: Freuds Group: Amplifying Nonprofit Causes with Impact Introduction to FleishmanHillard FleishmanHillard started as a small PR firm in St. Louis, Missouri, back in 1946. Founded by Alfred Fleishman and Robert Hillard. Fast forward to 2025, and they’re a global giant under Omnicom Group, with nearly 80 offices in over 30 countries and connections in 45 more.  Their goal? Create smart PR that boosts a company’s reputation and gets results. I was amazed at how they have grown, working with big names like Cisco, Johnson & Johnson, and Hallmark.  They’ve won major awards—Campaign Global PR Agency of the Year from 2020 to 2022, and PRWeek U.S. Agency of the Year in 2022 and 2023. That’s a lot of recognition! But I wondered if their huge size makes them less flexible for smaller businesses.  FleishmanHillard handles everything from media outreach to digital campaigns, and they’ve adapted to changes in how people communicate today. Still, I wanted to know more about whether their services are worth the hype.  How does FleishmanHillard PR compare to other PR agencies? And can they deliver for a small company as well as they do for global brands? Like I mentioned earlier, I took out time to review their services, costs, and real-world results to help you decide if FleishmanHillard is right for you.  Let’s get started with a look at what FleishmanHillard PR offers.   FleishmanHillard Services: What They Do FleishmanHillard PR is like a toolbox for communication needs. They cover traditional PR, digital campaigns, and more, all focused on getting results.  Let’s take a closer look at what FleishmanHillard brings to the table. FleishmanHillard on Public Relations and Reputation Management FleishmanHillard PR is great at making brands look good. They handle media relations, promote executives, and build trust with audiences. Their “It’s Bigger Than Me” campaign for Novo Nordisk was a standout—it wasn’t just about selling but raising awareness for health issues. They collect and use data to understand what people care about so their campaigns hit home. They’ve helped both small and big brands gain credibility. I like how FleishmanHillard PR mixes creativity with smart planning, but smaller companies might not need such a big approach. FleishmanHillard on Crisis Management When things go wrong, FleishmanHillard PR steps in. Their “Assessment, Resolve and Control” method helps prepare for and handle crises like product recalls or data breaches.  For example, they helped Nestlé U.S. during the 2022 baby formula shortage with clear, honest communication. This PR agency doesn’t just react—they plan to avoid trouble.  That’s super valuable for industries like healthcare, but I wondered if smaller businesses might find it too much. FleishmanHillard PR’s crisis skills are top-notch for high-pressure situations. The FleishmanHillard Digital and Social Media Strategy In 2025, digital is where it’s at, and FleishmanHillard PR is on it. They create social media campaigns and content that grabs attention. Their Neutrogena content studio made skincare tips fun and engaging, while their AT&T 5G campaign mixed online and offline PR for big results.  FleishmanHillard uses tools like Connectivity Diagnostic to understand audiences and Risk Radar to watch online chatter. Their tech is cool, but simpler needs might not require all that firepower. They are a strong pick for brands wanting a big digital push. FleishmanHillard on Public Affairs and Corporate Communications FleishmanHillard PR helps companies deal with regulations and stakeholders. They’ve worked with Cisco on tech policies and Allianz on global messaging. They’re great at creating messages that influence decision-makers or keep teams aligned during big changes like mergers.  Furthermore, FleishmanHillard tailors strategies to complex needs, which is perfect for big companies. Smaller businesses, though, might feel it’s more than they need. FleishmanHillard PR shines in policy-driven PR. FleishmanHillard on Brand Marketing and Consumer Engagement They know how to connect with customers. They’ve helped expand Lipton globally and boosted March of Dimes’ awareness.  For Tillamook, FleishmanHillard created a farm-to-table campaign that felt real. They focus on what makes people buy and stay loyal.  It is safe to say that their campaigns are polished, but they can be expensive, which might not work for every budget. FleishmanHillard PR’s storytelling is a big win for consumer brands. The FleishmanHillard Specialized Sectors FleishmanHillard dives deep into industries like healthcare, finance, food, and tech. They’ve done biotech work for Gilead and agrotech for agriculture. Their Global Executive Advisory helps leaders tackle tough issues like regulations.  This makes them great for specialised needs; smaller companies might need all their expertise, but can they afford to pay?  Also, their ability to handle niche challenges is what sets them apart from other agencies and is also a draw for big brands. FleishmanHillard Pricing: How Much Does It Cost? Let’s talk money, because that’s one of the biggest factors.  FleishmanHillard PR is expensive—think high-end,

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    Dove Code My Crown: An Edelman PR Case Study

    Dove recognized that gaming is gaining massive reach, but Black gamers often felt their identities were not important. With over 3 billion players globally, gaming shapes digital self-expression.  Black women struggled with real avatar hair options. Dove, known for empowering women since its 2004 Campaign for Real Beauty, launched Code My Crown to transform game development.  Partnering with Edelman PR, they created a practical tool for inclusivity. Code My Crown allows Black gamers to see their identities authentically mirrored in avatars, affirming confidence,” said one of the spokespersons.  In this case study, we will explore the initiative behind the Code My Crown campaign and how Edelman PR tackled the challenges and its impact. Initially, I questioned whether Dove could connect with gaming’s tech-savvy community. For instance, 48% of gamers are female, and 29% are people of colour.  Their CROWN Act advocacy gave it credibility with Black audiences (CROWN Act, 2025). Yet, the complexity in gaming posed an issue. Edelman PR turned this vision into reality with actionable solutions. “We saw an opportunity to extend Dove’s mission into gaming, where representation lags,” noted an Edelman PR representative.  With 87% of Gen-Z gaming, the target was on younger audiences, balancing this with its existing consumer base. I wondered if a beauty brand could shift an industry’s approach, but Edelman PR’s data-driven strategy made it possible. The brand’s commitment, paired with the Pr agency’s execution, changed the whole idea of digital inclusivity, showing brands can empower identities. Situation: Why Dove Entered the Gaming Space Dove has redefined beauty for decades, from its Campaign for Real Beauty to supporting the CROWN Act, protecting against hair-based discrimination. By 2025, they saw the value of gaming is at $184 billion with over 3 billion players (Newzoo, 2024), as a key space to express their identity.  They noted that gaming was lagging in representing diverse identities, especially for Black women, who are part of the 48% female gamer demographic (Entertainment Software Association, 2024). “Gaming is a frontier where empowerment is often stifled,” said a spokesperson. Amidst that, Edelman PR identified a specific issue: 85% of Black gamers felt their hair textures were poorly represented in games, limiting authentic self-expression through avatars (Dove Internal Survey, 2024, n=1,200).  With 29% of gamers being people of color and 87% of Gen Z playing games regularly (ESA, 2024), this was a significant gap. For Dove, avatars weren’t just pixels—they were a digital extension of confidence, a core pillar of their mission.  Edelman PR saw an opportunity to extend the brand’s advocacy into gaming, a space where millions, especially younger audiences, spend their time. Read Also: Freuds Group: Amplifying Nonprofit Causes with Impact Challenge: Barriers Dove Faced Before Code My Crown They faced obstacles in extending their mission into gaming before partnering with Edelman PR. Many brands were retreating from diversity efforts, but they remained committed to underrepresented women.  Their advocacy for the CROWN Act, protecting against hair discrimination, built deep trust with Black consumers (CROWN Act, 2025). However, authentic representation was still an issue, especially for Black women.  So, crafting the Code My Crown campaign required overcoming these barriers to maintain credibility. “We had to prove our credibility in gaming,” an Edelman PR spokesperson noted. They overcame issues like: Technical Complexity: Creating real Black hair textures demanded advanced coding skills and specialized resources. Edelman PR’s 2024 study of 25 developers showed limited access to diverse texture libraries. Community Skepticism: Gamers often distrust brand interventions, criticizing vague efforts on social media platforms. Dove, a beauty brand, risked being perceived as an outsider in gaming. Balancing Audiences: With 87% of Gen-Z gaming, they needed to engage younger players effectively. Simultaneously, Edelman PR had to maintain trust with the brand’s loyal Black consumer base. Avoiding Superficiality: Many diversity campaigns slack by lacking substance, appearing performative to savvy audiences. The Pr agency needed to deeply understand the Code My Crown initiative to deliver credible, practical solutions. Edelman PR recognized that superficial gestures would fail in this discerning community.  They needed to craft a campaign that addressed real technical gaps in game development. Moreover, aligning the Code My Crown with what the brand stands for was crucial.  Furthermore, engaging a global industry required steering diverse cultural expectations. For instance, Edelman PR had to ensure the campaign resonated beyond U.S. audiences.  Ultimately, Dove’s challenge was to push for inclusivity without compromising its hard-earned trust. Solution: What Edelman PR Did for Dove’s Code My Crown They collaborated with Open Source Afro Hair Library and a team of Black 3D artists, animators, and programmers. They created a 200-page downloadable guide including step-by-step instructions, 360-degree photo mapping, and cultural insights. This is to educate and train developers on how to create Black hairstyles in video games.  The initiative offered the coding world the tools for more inclusive and representative gaming experiences, thereby allowing Black gamers to see their identities more authentically mirrored in their avatars. The campaign was brought to life with a website, social content, and gaming influencers. It was further spread with their lead developer speaking about it at credible events like the Game Developers Conference, the game industry’s premier professional event, championing game developers and the advancement of their craft. Finally, they engaged directly with major players in the gaming industry to incorporate the guide into their game development and employee training. The key steps include: Data-Driven Foundation: Dove’s survey of 1,500 gamers confirmed hair representation gaps, guiding Edelman PR’s approach. Qualitative interviews with 15 developers highlighted technical challenges in coding diverse textures. Community Connection: Edelman PR engaged gamers through X and Twitch, ensuring Code My Crown resonated. They partnered with influencers to share authentic representation stories, boosting engagement. Industry Adoption: Edelman PR collaborated with studios to integrate Code My Crown’s guide. They aimed to make it a standard resource for inclusive game development. I doubted Dove could translate its mission to gaming, but Edelman PR proved otherwise.  For instance, they ensured Code My Crown aligned with Dove’s goal of fostering confidence. However, balancing technical precision

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    What Sets FGS Global Apart from Other PR Firms: 2025 Review

    Before we get into the details, let’s set the stage. FGS Global was born in 2021 from the merger of Finsbury Glover Hering and Sard Verbinnen & Co., creating a firm with over 1,400 professionals across 31 offices worldwide.  By 2025, it’s cemented its place as a leader in strategic communications, especially in areas like mergers and acquisitions (M&A), crisis management, and public affairs.  According to PRovoke Media’s 2024 rankings, FGS Pr led Mergermarket’s global M&A advisory tables, handling over 180 deals in EMEA alone, with a total deal value exceeding $500 billion. That’s the kind of scale that makes you sit up and take notice. What’s more, FGS Global doesn’t just rely on size. It’s the way it combines global reach with specialised expertise that makes it stand out. But let’s not get ahead of ourselves—let’s look at what FGS PR offers, how much it costs, and whether it’s worth it. About This Review and Me First off, let me tell you who I am and why you should care about my opinion. My name’s Juddie, and I work for a midsize tech company in Austin. I’ve worked with probably fifteen different PR agencies over the years. Some were great; others were… well, let’s just say we parted ways quickly. Furthermore, I’m not getting paid to write this FGS review. They don’t even know I’m doing this. So, you’re getting my honest take here. Also, I should mention that I tend to be pretty picky about agencies. I’ve seen too many firms promise the world and then deliver mediocre results. Therefore, when I say they are different, I mean it. Read Also: Weber Shandwick vs FleishmanHillard: 2025 PR Showdown Why FGS Global Caught My Attention Initially, I wasn’t planning to spend much time on this FGS review. However, after talking to three of their current clients and two former ones, I realised there was something worth digging into. Moreover, their approach to PR is refreshingly different from what I usually see. While most agencies focus on getting you in the news, FGS Pr thinks bigger. They look at the whole picture of how your company talks to people. Additionally, they measure things that matter. Not just “we got you mentioned in TechCrunch 47 times.” But real business impact. Like, did those mentions help you sell more products or attract better investors? When I first started this FGS Review, I expected another run-of-the-mill PR firm with the usual promises. However, after digging deeper into their approach, results, and track record, I began to understand why FGS PR is a preferred choice for major corporations. Still, no firm is perfect, and I’ll lay out both the good and the not-so-good to help you decide if FGS PR is the right fit. Public relations is a tough game. With so many firms vying for attention, it’s hard to know who can deliver results that move the needle. This FGS Review dives deep into what sets FGS PR apart in 2025, exploring its services, pricing, strengths, weaknesses, and who it’s best suited for. I’ve been keeping an eye on the PR world for a while, and FGS Pr keeps popping up as a name that commands respect. But is it worth the hype? Let’s break it down. FGS Global’s Performance in 2025: The Numbers So, how does FGS PR perform? Let’s look at the data. In 2024, FGS Global was valued at $1.7 billion after KKR acquired a majority stake from WPP, making it one of the highest-valued PR firms in history, as seen on PRovoke Media. That valuation reflects strong market confidence in their ability to deliver. When it comes to M&A, they are unmatched. It advised on over 180 deals in EMEA in 2024. In the UK, from 2023 to 2024, FGS PR’s saw a 7.8% increase in revenue growth, according to PRovoke Media. Crisis management is another strong suit. The National Law Journal’s 2025 “Best of” Awards named FGS Global the top firm for “Best Overall PR Firm” and “Best Crisis Management” for the fourth time, earning it a spot in the Hall of Fame. Clients, per Chambers and Partners, praise FGS PR for its ability to craft holistic responses and its 24/7 availability during high-pressure situations. But here’s where I hesitate. While their results are impressive, some clients say their focus on big-ticket projects can mean less attention for smaller accounts. I’ve heard mixed feedback—some love the white-glove service, while others feel like they’re not the priority unless they’re a Fortune 500 company. It’s not a major red flag, but it’s something this FGS Review wants you to keep in mind. FGS Review: Client Testimonials I reached out to some of their clients, both old and current, and here’s what they have to say: Current Clients “Before FGS Global, our PR was all over the place,” says Mike, who runs marketing for a cybersecurity company. “Now we have a clear strategy that supports our sales goals.” Similarly, Jennifer from a healthcare startup mentioned, “They helped us navigate FDA communications during our product approval. Most agencies would have been lost, but they knew exactly what to do.” Furthermore, A fintech company said, “The media coverage quality improved dramatically. Instead of generic tech blog mentions, we’re getting quoted in the Wall Street Journal and industry publications that our investors read.” Former Clients Even former clients had mostly positive things to say. One company stopped working with FGS PR teams because they got acquired and the new parent company had different agency relationships. “We would have loved to keep working with them,” the CMO told me. “They were great partners and delivered real results.” However, one former client did mention that the relationship felt a bit impersonal compared to smaller boutique agencies. “They were professional and effective, but it didn’t feel like a close partnership.”  How FGS Global Stacks Up Against Other PR Firms Okay, so I’ve worked with a bunch of different agencies over the years. This FGS Review shows

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    9-Figure Media vs Edelman: Which PR Agency Fits Your Startup?

    Picking between 9-Figure Media vs Edelman isn’t just about choosing a PR agency. It’s about finding the right partner to amplify your startup’s voice in a crowded market where over 700,000 new businesses launch annually in the United States alone. You’re hustling hard to build something meaningful, and you need your story to break through the noise. That’s where the right PR strategy comes in.   After working with various agencies over the years, I’ve seen what works and what doesn’t. Some campaigns fizzle out after expensive launches, while others create momentum that carries companies for years. Today, I’m breaking down 9-Figure Media vs Edelman – two very different players in the PR game. One’s a nimble, startup-focused team that promises guaranteed placements. The other is a global powerhouse with deep resources and a track record dating back seven decades.  Let’s figure out which one matches your needs and budget reality. Why PR Matters More Than Ever for Startups Let’s say you’ve built an incredible product or service. Maybe it’s a game-changing app or something people didn’t know they needed. But if nobody knows about it, it’s just another great idea sitting in your garage alongside millions of others. The startup world has been more competitive. According to recent data, 90% of startups fail within their first five years. Many don’t fail because of bad products; they fail because they can’t get noticed in a world where consumers see over 5,000 marketing messages daily. PR is your megaphone. It builds trust with people who’ve never heard of you, grabs attention in a world saturated with ads, and gives you a fighting chance to stand out. But here’s what many founders miss: not all PR is created equal. For startups, timing is everything. You’re racing against the clock with limited resources. Your runway might be 12-18 months if you’re lucky. That’s exactly why choosing between 9-Figure Media vs Edelman matters so much. These agencies bring completely different approaches to the table. One moves fast and broadly, especially for scrappy startups that need wins. The other offers comprehensive resources for long-term brand building. Which style fits your current situation?  Let’s dig deeper. Read Also: Finn Partners PR Agency Service Review: A Top-Tier Choice for Strategic Communications Meet the Players: 9-Figure Media vs Edelman 9 Figure Media: Built for Startups 9 Figure Media operates from Laguna Beach, California. They’re a focused team that specialises in startups and small businesses, claiming to have achieved over 5,000 media placements worldwide.  Their main promise? Guaranteed placements in major outlets like Forbes, Entrepreneur, Bloomberg, and Yahoo Finance. What makes them interesting is their transparent approach. “They accomplish what they said they would do, and they provide reports confirming the results.” This kind of accountability is rare in PR, where many agencies make big promises but deliver vague “awareness” metrics. One client reported, “We hired the 9 Figure Media guys about a year ago to get our articles written and published in Forbes and other media outlets. Within the first 3 months, we’ve had our articles on USA Today, Inc., Fast Company, and Forbes.” This speed of execution is exactly what startups need. Think of them as a buddy team that moves at your pace – quick decisions, fast execution, and no corporate red tape. They understand that when you’re burning $50,000 monthly and have 18 months of runway, every week counts. Edelman pr: The Industry Giant Meanwhile, Edelman pr has been around since 1952, when Dan Edelman pr started the company in Chicago. Today, they’re the world’s largest independent PR firm. As of 2022, it is the largest public relations firm in the world by revenue, with around 6,000 employees across 60 global offices. Let’s talk numbers. Edelman pr global revenue falls 3.7% to $1.04 billion in 2023, though like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023. That’s still a massive scale. I watched them help a corporate client navigate a major crisis. The response was impressive – Wall Street Journal coverage, CNN appearances, coordinated messaging across all channels. When you need serious firepower and have the budget to match, they deliver results that smaller agencies simply can’t replicate. But there’s a catch for startups. In December 2024, Edelman pr lays off 330 people amid an expected 8% drop in US revenue, and CEO Richard Edelman pr recently had to make tough staffing decisions. This reflects the broader challenges facing large agencies as the market shifts. The PR Industry Landscape: Context for 9-Figure Media vs Edelman Before diving deeper into comparisons, it’s worth understanding the broader PR industry. $15.3 billion is the collective revenue of the PR firms in 2021. This startling figure has increased by 2.9% from the previous year. This growth reflects something important: companies are investing more in PR than ever. The pandemic changed how people consume information, making digital-first PR strategies more valuable. Traditional advertising lost effectiveness as consumers started having doubts about obvious promotional content. For startups, this shift created both opportunities and challenges. The good news? Authentic storytelling through earned media became more powerful. The bad news? Everyone else figured this out too, making the competition for media attention fiercer. This is where the 9-Figure Media vs Edelman decision becomes crucial. You’re not just choosing between two agencies; you’re choosing between two completely different approaches to conquer this evolved landscape.   How I’m Comparing 9-Figure Media vs Edelman This comparison focuses on what matters most to startup founders who need real results, not just pretty presentations: 1. Cost Comparison: Budget Reality Check Money’s tight when you’re building from scratch. Every dollar counts, especially when 82% of startups fail due to cash flow problems. Let’s talk real numbers, not the fantasy figures agencies love to quote in their marketing materials. 9 Figure Media: Affordable Entry Point They keep pricing transparent on their website, a refreshing change from agencies that hide costs behind “consultation calls”. Based on startup community feedback and industry analysis, campaigns typically range from

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    Freuds Group: Amplifying Nonprofit Causes with Impact

    While digging into ways nonprofits can stand out in a crowded world, I came across Freud Group, a communications agency that caught my attention. A Pr agency prioritizing social good over corporate profits? That’s not something you see every day.  Freud Communications has built a solid reputation for helping nonprofits amplify their causes, and after diving deep into their work, I’m impressed, though I’ve got some questions.  This Freud Review dives into how Freuds PR empowers nonprofit organisations with data-driven campaigns, shares what makes them unique, and flags a few areas to watch. It’s not perfect, but it’s worth exploring.  When I first stumbled upon what the Freuds Group was doing, it felt… different. Their whole approach – focusing on campaigns with a real purpose, where emotional resonance meets clear, measurable results – well, it just struck me as a breath of fresh air. However, it did make me wonder: how accessible are these kinds of services for smaller non-profits or grassroots organizations? That’s a question that naturally comes to mind when you see a firm operating at its level. My goal here is to dig into their methods, to highlight where they’ve hit it out of the park, and, yes, to point out any areas where there might be room for growth or where they might be less equipped to serve certain segments.  It’s a bit of a journey into a firm that genuinely seems to be trying to do things with a different compass, and honestly, I’m pretty keen to break it all down. Let’s just get into it. Who Is Freuds Group? This agency, founded in 1985 by Matthew Freud, is a London-based communications agency with over 250 staff across offices in London, New York, and Dubai. Unlike typical PR firms that prioritize profit-driven brands, their Freuds+ division focuses on social impact, partnering with nonprofits, governments, and socially conscious businesses.  Freuds pr aims to spark behavior change through science-backed campaigns, which is a bold goal. Honestly, it’s refreshing to see Freud Communications lean into purpose over just revenue. What caught my attention was their B-Corp certification. In 2019, they became the largest global communications firm to earn this status, meeting rigorous standards for social and environmental performance, as verified by B Lab’s impact assessment. They scored 82.4 points, above the 80-point threshold, which is no small feat for a firm of their size. This fueled my curiosity for this Freud Review. Since launching freuds+ in 2015, Freud Communications has worked with a lot of nonprofits, from global players like the WHO Foundation to UK charities like Mind. Freuds pr blends storytelling with data-driven strategies, ideal for organizations needing measurable results.  They’ve tackled mental health, public health, and disaster relief, showing versatility. But I wondered: Does the Freuds Group give smaller nonprofits the same attention as big ones? I found their 2020 impact report, available on their website, which details a 15% reduction in carbon emissions through remote work and sustainable practices. This adds credibility to their purpose-driven claim.  Still, I’m curious how Freud Communications juggles commercial and nonprofit clients without spreading thin. Freuds pr seems stretched across sectors, which could affect focus. That’s something I’ll explore later in this Freud Review. Read Also: FGS Global vs. Freud Group: Top PR agency for you? Why Nonprofits Need Amplifiers Like Freuds Group Nonprofits face a tough reality. Limited budgets and small teams make it hard to stand out. A 2020 Nonprofit Finance Fund survey found 56% of U.S. nonprofits had less than three months of cash reserves, and Charity Navigator reports only 65% of nonprofits had positive profits from 1999–2019, averaging $3.6 million.  That’s tight for world-changing missions. Freuds pr helps nonprofits break through the noise. They don’t just send press releases. They build campaigns that connect emotionally and drive action. Freud Communications tailors strategies to stretch budgets, using earned media (like news stories) and targeted paid ads.  According to official data from Public Health England (PHE), their Every Mind Matters campaign for the NHS reached 21 million people and prompted 700,000 action plans in four weeks, per NHS data from 2019. That’s the scale nonprofits dream of. Here’s why freuds pr works: Earned media builds trust: Freuds Group secures organic coverage in outlets like the BBC and The Guardian, as seen in Every Mind Matters. Behavior science delivers: Freud Communications uses the COM-B model (Capability, Opportunity, Motivation), developed with University College London, to nudge action. Global and local reach: From WHO Foundation campaigns to the UK’s Stoptober, Freuds pr scales impact across contexts. Data-driven results: They track engagement and behavior shifts for tangible outcomes. I was skeptical—can freuds pr really help nonprofits? The numbers (700,000 plans, 10 million app downloads) say yes. But does Freuds Group prioritize big campaigns over small nonprofits? My friend who runs a small charity said getting noticed is her biggest hurdle, and I think Freud Communications could help, but at what cost? This Freuds Review will dig deeper. Nonprofits face growing donor scrutiny. A 2019 Urban Institute report noted the sector generated $145 billion in profits in 2016, but donors want proof of impact. Freuds pr helps nonprofits deliver measurable results, like participation rates or cost savings, which is critical when every dollar is questioned. For example, their campaigns have saved billions in healthcare costs, as we’ll see with Stoptober. Standout Features of Freud Group What makes Freuds Group unique? After researching, I think it’s their blend of science, purpose, and versatility. First, freuds pr uses the COM-B model, analyzing what drives behavior: Capability (can people do it?), Opportunity (do they have access?), and Motivation (do they want to?).  For Stoptober, Freud Communications made quitting smoking feel achievable with tools, community events, and a 28-day challenge. Public Health England’s 2020 report says it drove 1.5 million quit attempts since 2012, saving £1.2 billion in healthcare costs. Second, their B-Corp status is a big deal. Freuds Group scored 82.4 on B Lab’s assessment, above the 80.9 average for B-Corps, per B Lab’s 2020

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