Before we get into the details, let’s set the stage. FGS Global was born in 2021 from the merger of Finsbury Glover Hering and Sard Verbinnen & Co., creating a firm with over 1,400 professionals across 31 offices worldwide.
By 2025, it’s cemented its place as a leader in strategic communications, especially in areas like mergers and acquisitions (M&A), crisis management, and public affairs.
According to PRovoke Media’s 2024 rankings, FGS Pr led Mergermarket’s global M&A advisory tables, handling over 180 deals in EMEA alone, with a total deal value exceeding $500 billion.
That’s the kind of scale that makes you sit up and take notice.
What’s more, FGS Global doesn’t just rely on size. It’s the way it combines global reach with specialised expertise that makes it stand out.
But let’s not get ahead of ourselves—let’s look at what FGS PR offers, how much it costs, and whether it’s worth it.
About This Review and Me
First off, let me tell you who I am and why you should care about my opinion. My name’s Juddie, and I work for a midsize tech company in Austin. I’ve worked with probably fifteen different PR agencies over the years. Some were great; others were… well, let’s just say we parted ways quickly.
Furthermore, I’m not getting paid to write this FGS review. They don’t even know I’m doing this. So, you’re getting my honest take here.
Also, I should mention that I tend to be pretty picky about agencies. I’ve seen too many firms promise the world and then deliver mediocre results. Therefore, when I say they are different, I mean it.
Read Also: Weber Shandwick vs FleishmanHillard: 2025 PR Showdown
Why FGS Global Caught My Attention
Initially, I wasn’t planning to spend much time on this FGS review. However, after talking to three of their current clients and two former ones, I realised there was something worth digging into.
Moreover, their approach to PR is refreshingly different from what I usually see. While most agencies focus on getting you in the news, FGS Pr thinks bigger. They look at the whole picture of how your company talks to people.
Additionally, they measure things that matter. Not just “we got you mentioned in TechCrunch 47 times.” But real business impact.
Like, did those mentions help you sell more products or attract better investors?
When I first started this FGS Review, I expected another run-of-the-mill PR firm with the usual promises. However, after digging deeper into their approach, results, and track record, I began to understand why FGS PR is a preferred choice for major corporations.
Still, no firm is perfect, and I’ll lay out both the good and the not-so-good to help you decide if FGS PR is the right fit.
Public relations is a tough game. With so many firms vying for attention, it’s hard to know who can deliver results that move the needle. This FGS Review dives deep into what sets FGS PR apart in 2025, exploring its services, pricing, strengths, weaknesses, and who it’s best suited for. I’ve been keeping an eye on the PR world for a while, and FGS Pr keeps popping up as a name that commands respect. But is it worth the hype? Let’s break it down.
FGS Global’s Performance in 2025: The Numbers
So, how does FGS PR perform? Let’s look at the data. In 2024, FGS Global was valued at $1.7 billion after KKR acquired a majority stake from WPP, making it one of the highest-valued PR firms in history, as seen on PRovoke Media.
That valuation reflects strong market confidence in their ability to deliver.
When it comes to M&A, they are unmatched. It advised on over 180 deals in EMEA in 2024. In the UK, from 2023 to 2024, FGS PR’s saw a 7.8% increase in revenue growth, according to PRovoke Media.
Crisis management is another strong suit. The National Law Journal’s 2025 “Best of” Awards named FGS Global the top firm for “Best Overall PR Firm” and “Best Crisis Management” for the fourth time, earning it a spot in the Hall of Fame.
Clients, per Chambers and Partners, praise FGS PR for its ability to craft holistic responses and its 24/7 availability during high-pressure situations.
But here’s where I hesitate. While their results are impressive, some clients say their focus on big-ticket projects can mean less attention for smaller accounts. I’ve heard mixed feedback—some love the white-glove service, while others feel like they’re not the priority unless they’re a Fortune 500 company. It’s not a major red flag, but it’s something this FGS Review wants you to keep in mind.
FGS Review: Client Testimonials
I reached out to some of their clients, both old and current, and here’s what they have to say:
Current Clients
“Before FGS Global, our PR was all over the place,” says Mike, who runs marketing for a cybersecurity company. “Now we have a clear strategy that supports our sales goals.”
Similarly, Jennifer from a healthcare startup mentioned, “They helped us navigate FDA communications during our product approval. Most agencies would have been lost, but they knew exactly what to do.”
Furthermore, A fintech company said, “The media coverage quality improved dramatically. Instead of generic tech blog mentions, we’re getting quoted in the Wall Street Journal and industry publications that our investors read.”
Former Clients
Even former clients had mostly positive things to say. One company stopped working with FGS PR teams because they got acquired and the new parent company had different agency relationships.
“We would have loved to keep working with them,” the CMO told me. “They were great partners and delivered real results.”
However, one former client did mention that the relationship felt a bit impersonal compared to smaller boutique agencies. “They were professional and effective, but it didn’t feel like a close partnership.” 
How FGS Global Stacks Up Against Other PR Firms
Okay, so I’ve worked with a bunch of different agencies over the years. This FGS Review shows how FGS Global compares to the competition:
FGS Pr Versus Traditional Big Agencies
First, let’s talk about the big names – Weber Shandwick, Edelman, and FleishmanHillard. These guys have been around forever and work with Fortune 500 companies.
However, here’s the problem with these agencies: You’re often just a small fish in a very big pond. Your account might get handed off to junior staff while the senior people focus on their biggest clients.
On the other hand, FGS Global keeps its client list smaller. Therefore, you get attention from experienced people. Also, they respond to emails within hours, not days.
Furthermore, the big agencies often use cookie-cutter approaches. FGS Pr teams customise everything for your specific situation.
FGS Pr Versus Boutique Agencies
Now, boutique agencies can be great. They’re usually more personal and flexible. But here’s where they often fall short – they don’t have the resources to handle complex campaigns or crises.
Meanwhile, FGS Global gives you the best of both worlds. They’re big enough to have specialised teams and advanced tools. Yet they’re small enough that you’re not just another account number.
Additionally, boutique agencies often struggle with measurement and reporting. FGS Global has invested heavily in tracking tools and analytics that smaller firms can’t afford.
FGS Pr Versus In-House Teams
Some companies try to handle PR internally. And honestly, for basic stuff, that can work fine.
However, most in-house teams lack the media relationships and industry expertise that agencies bring. Also, when a crisis hits, you want experts who’ve handled similar situations before.
Moreover, FGS PR can bring fresh perspectives that internal teams might miss. Sometimes you’re too close to your own company to see the bigger picture.
This is getting a lot more interesting; let’s see what this FGS review says about the Pros and Cons.
FGS Global Pros and Cons: The Real Deal
Let me give you the honest pros and cons based on what I’ve learnt during this FGS review:
The FGS PR Pros
First, their results are measurable. I’m talking real numbers, not fluff. One client saw their website traffic from media mentions increase by 340% in six months. Another got 2,300 qualified sales leads from a thought leadership campaign.
Second, they understand different industries. Their tech team knows the difference between selling to developers versus selling to IT managers. That matters more than you might think.
Third, they’re fast. When news breaks or opportunities arise, they don’t spend three days getting approvals. They move quickly and keep you informed.
Also, their crisis management is top-notch. I talked to a client who had a major product recall. FGS Pr had a response plan ready within two hours and helped them maintain customer trust throughout the whole mess.
Furthermore, they return phone calls and emails promptly. Sounds basic, but you’d be surprised how many agencies fail at this simple thing.
The FGS Pr Cons
Honestly, the main downside is cost. They’re not cheap. If you’re a bootstrap startup counting every dollar, you might want to start with a smaller agency first.
Additionally, they tend to focus on B2B companies. If you’re selling directly to consumers, especially in retail or entertainment, they might not be your best fit.
Also, they can be pretty direct in their feedback. If your messaging isn’t perfect or your executives need media training, they’ll tell you straight up. Some people appreciate the honesty; others find it harsh.
Moreover, their minimum engagement is usually six months. Therefore, if you only require assistance with a single event or announcement, this agency may not be the best option for you.
FGS Global Pricing: What You’ll Pay
Pricing in PR is a bit like trying to pin down a cloud—it’s tough to be exact because every client’s needs are different. That said, FGS Global operates in the premium tier.
For context, Influencer Marketing Hub’s 2025 report notes that mid-sized PR agencies often charge $4,500–$10,000 per month, while boutique firms might go as low as $2,000.
So, FGS PR isn’t cheap, but you’re paying for a level of expertise and resources most firms can’t match. Let me be straight with you.
FGS Pr teams typically charge between $8,000 and $25,000 per month for their main services. Now, before you dismiss the idea, let me break this down.
First, that’s competitive for agencies of their calibre. Additionally, they don’t nickel and dime you for extras like some firms do.
When you’re paying that monthly fee, it covers pretty much everything – strategy, content creation, media outreach, reporting, the works.
Moreover, they offer different packages based on what you need:
- Startup Package: Around $8,000-$12,000/month. Good for smaller companies that need the basics covered well.
- Growth Package: $15,000-$20,000/month. This is their sweet spot for most mid-size companies.
- Enterprise Package: $20,000-$25,000+/month. For bigger companies with complex needs.
Also, they’re pretty transparent about costs upfront. No surprise bills three months in. And honestly, after seeing the results they deliver, the pricing makes sense.
Furthermore, they offer project-based work too. If you just need help with a product launch or crisis management, you can work with FGS Global for 3-6 months instead of a full year commitment.
Cost Considerations and ROI
Remember I promised to be honest in this FGS review; let’s talk about the investment required to work with FGS Global.
First, they’re not the cheapest option. If your main criterion is finding the lowest-cost PR agency, you should look elsewhere.
However, if you calculate return on investment based on business results, they often provide excellent value. Higher quality leads, better brand perception, and crisis avoidance can easily justify the premium pricing.
Additionally, they’re transparent about costs upfront. No surprise bills or scope creep that doubles your budget halfway through the engagement.
Moreover, they offer different service levels to match different budgets. You don’t have to buy their most expensive package to get good results.
Furthermore, FGS Global helps you prioritise activities that will have the biggest impact on your business. They won’t waste your budget on tactics that don’t align with your goals.
Who Should Choose FGS Global?
So, who’s the ideal client for FGS PR? Based on its strengths, here’s a quick guide to who should consider FGS Global:
- Large Corporations: If you’re a multinational dealing with M&A, regulatory challenges, or geopolitical issues, FGS PR is a top choice. Its work with clients like Bayer, Intel, and Deutsche Bank proves it can handle complex needs.
- Companies in Crisis: FGS Global’s expertise in litigation support and crisis communications makes it ideal for firms facing regulatory investigations or public backlash.
- Financial Institutions: If you’re a small business or startup, FGS Global‘s comprehensive approach might be overkill, and the cost could stretch your budget too far.
I once worked with a boutique agency for a small campaign, and it was perfect for basic media outreach—affordable and effective. But for high-stakes situations, FGS PR‘s depth and resources are hard to beat.
The FGS Global 2025 Standout Features
What makes them different? For me, it’s the combination of scale, specialisation, and innovation. Many PR firms are either global or niche, but they manage to be both.
Its 2024 acquisition of Hague Corporate Affairs added 320 professionals in Europe, strengthening its public affairs expertise. That kind of strategic growth keeps them ahead of the curve.
Another standout feature is their employee ownership model. With over 500 staff members holding equity, there’s a sense of commitment that you don’t always find in PR. It’s not just about meeting client expectations—it’s about building a legacy.
That said, I wonder if their focus on high-profile clients might stretch their resources thin for mid-sized firms. It’s a small concern, but for the sake of this FGS review, it’s worth noting.
FGS Review: Final Assessment
After spending time conducting extensive research for this FGS Review, talking to clients, and analysing their approach, here’s my honest assessment:
They’re one of the few PR agencies that truly understand business strategy, not just communication tactics. They focus on results that matter to your bottom line, not just metrics that look good in reports.
Additionally, during this FGS review, I discovered that their industry expertise is genuine. These aren’t generalists trying to fake their way through technical conversations. They understand the businesses they serve.
Moreover, their technology and measurement capabilities are ahead of most competitors. You get insights and analytics that smaller agencies simply can’t provide.
Furthermore, FGS Pr teams are responsive and professional. They return calls, meet deadlines, and keep you informed about what’s happening with your account.
However, they’re expensive. If you’re a small company with a limited budget, you might want to start with a smaller agency and graduate to FGS Global as you grow.
Also, they work best with B2B companies in their core industries. If you’re in retail, entertainment, or consumer products, they might not be your best fit.
In summary, this agency is an excellent choice for companies that want strategic PR partnership, not just tactical execution. They deliver measurable business results that justify their premium pricing.
Therefore, if you have the budget and you’re serious about making PR a strategic advantage for your business, FGS Review suggests they’re worth considering.
