MP&F vs Moore Inc: Which Regional PR Agency Truly Delivers?

If you are a business owner in the Southeast trying to decide between two well-established regional PR agencies, MP&F vs Moore Inc, then this piece is for you.

Both MP&F PR agency and Moore Inc PR have decades of history, national recognition, and strong regional roots. But they are not the same firm.

They serve different markets, build around different strengths, and attract different kinds of clients. This comparison gives you a clear, honest picture of MP&F vs Moor,  so you can make a smarter decision.

MP&F Strategic Communications is based in Nashville, Tennessee. It was founded in 1987.

It is the largest privately held, locally owned full-service advertising, marketing, and PR firm in Tennessee, according to its own O’Dwyer’s profile.

Moore Inc PR, formerly the Moore Agency, previously Moore Communications Group, is headquartered in Tallahassee, Florida.

It was founded in 1993 by Karen Moore and has grown into a Top 50 US agency according to O’Dwyer’s 2024 rankings.

MP&F vs Moore PR agencies are women-owned, independent, and have won national awards and maintain strong client retention records. So what actually separates them?

This article walks through their histories, services, strengths, weaknesses, and best-fit scenarios to help you decide.

MP&F PR Agency Background and 38-Year Track Record

MP&F Strategic Communications, McNeely Pigott & Fox, was started in 1987 by Mark McNeely as a one-person consultancy.

Mike Pigott and David Fox joined later, both former newspaper reporters from The Nashville Banner.

Their journalism background shaped the agency’s culture from the start.

The firm understands how reporters think, what editors want, and how to position a story so it actually gets covered.

The agency grew steadily, and by 2003, O’Dwyer’s recognized it as the largest PR firm in Tennessee.

That same year, the Holmes Report named it one of the best PR firms to work for in the United States.

It now operates from Nashville headquarters, a Knoxville office, and a Washington, D.C. presence. Managing Partner Jennifer Brantley leads the firm today.

Today, MP&F PR agency is certified by WBENC as a women-owned business.

It holds government contracts at the federal, state, and local levels, a significant differentiator for B2B and corporate clients in regulated industries.

According to its own published profile, it maintains a 99 percent client satisfaction score, with some clients having worked with the agency for over 25 years.

MP&F PR Agency Quick Facts

• Founded: 1987, Nashville, Tennessee
• Offices: Nashville, Knoxville, Washington, D.C.
• Leadership: Managing Partner Jennifer Brantley
• Team size: 70+ staff including 50+ account professionals
• O’Dwyer’s ranking: #45 on Top PR Firms 2025 list
• Certifications: WBENC women-owned, government contract eligible
• Client satisfaction: 99% (self-reported)
• Client tenure: Some relationships exceeding 25 years
• Hundreds of regional and national industry awards

Accordingly, if you are a Nashville-based business, a Tennessee state agency, a healthcare organization, or a financial services brand looking for a fully integrated, regionally rooted agency with strong government credentials, the MP&F PR agency can be an option in the Southeast.

Its verified clients include BlueCross BlueShield of Tennessee, Farm Bureau Insurance of Tennessee, the University of Tennessee, McKee Foods, Pinnacle Financial Partners, Freshpet, and Amedisys Healthcare.

Historically, it has also run campaigns for Nissan, the National Museum of African American Music, and the Tennessee Valley Authority.

Read Also: Taylor PR Agency vs Matter PR Agency: A Comparative Review

Moore Inc PR: 30+ Years of Advocacy and Integrated Communications

Moore Inc PR, the Moore Agency – started in 1993 when Karen Moore launched the firm with a single client: a campaign to recruit donors for the National Marrow Donor Program.

That cause-focused origin still shapes the agency today. Its strongest verticals are public affairs, education, healthcare, and government communications.

The agency grew by deliberately choosing an integrated strategy over pure PR.

In 2005, President Terrie Ard led the transition from a PR-only firm to a full integrated communications agency.

The move proved successful. Moore Inc PR appeared on the Inc. 5000 Fastest-Growing Companies list six times, a milestone reached by fewer than 10 percent of all honorees who make the list even once, according to Inc. Magazine.

It has been named a Best Place to Work by Inc. Magazine and Florida Trend for ten consecutive years.

In October 2024, Moore Inc PR joined the Public Relations Global Network (PRGN), an international organization of 58 leading independent PR agencies.

That move gave Moore reach in more than 30 countries. It is additionally ranked as a Top 200 Global Agency by PRovoke Media and a Top 50 US Agency by O’Dwyer’s for three consecutive years.

Moore Inc PR Quick Facts

• Founded: 1993, Tallahassee, Florida
• Offices: Tallahassee (HQ), West Palm Beach, New Orleans, Denver
• CEO/Founder: Karen Moore, APR, CPRC
• President/COO: Terrie Ard, APR, CPRC
• O’Dwyer’s: Top 50 US agency for three consecutive years
• Global: Top 200 agency (PRovoke Media), PRGN member
• 500+ industry awards earned over 30+ years
• Client retention rate: 98% (self-reported)
• Inc. 5000 Fastest Growing Company: six times
• Florida Trend Best Company to Work: 10 consecutive years

Specifically on public affairs, Moore Inc PR ranked No. 1 in Florida and No. 5 in the nation according to O’Dwyer’s 2024 sector rankings.

For education PR, they ranked No. 1 in Florida and No. 6 nationally. For healthcare, they held the No. 1 position in Florida. These are objective third-party rankings, not self-reported scores.

Its verified clients from O’Dwyer’s include ABLE United, BASF, CareerSource Florida, Meta, Florida College System, Florida Dental Association, and Florida Department of Agriculture.

Others are the Florida Prepaid College Board and the Florida Sheriffs Association. The roster reflects a heavy public sector and purpose-driven orientation.

MP&F PR Agency vs Moore Inc PR: Direct Comparison

Now that you know MP&F vs Moore agencies, here is a direct side-by-side comparison across the criteria that matter most for corporate and B2B PR buyers.

Overall, MP&F vs Moore are strong. But they are regionally distinct.

MP&F PR agency owns the Tennessee market. Moore Inc PR dominates the Florida public affairs landscape and has a broader national and international reach through PRGN.

MP&F PR Agency Services: What You Can Buy

MP&F PR agency positions itself as a one-stop shop for integrated communications.

It has built out capabilities across public relations, advertising, creative and brand strategy, integrated marketing, social media, website development, and research and data analytics.

Its 2017 rebrand from “MP&F Public Relations” to “MP&F Strategic Communications” was driven by the staff itself, a sign of genuine internal buy-in to the broader service model.

Core Services at MP&F PR Agency

• Media relations and earned media – rooted in the founders’ journalism backgrounds.
• Crisis communications – demonstrated with high-profile state-level campaigns
• Government and public affairs – active federal, state, and local contracts
• Brand strategy and advertising creative – in-house creative and design team
• Social media strategy and management
• Website development and digital communications
• Event planning and grassroots campaigns
• Research and data analytics

The agency’s government contract eligibility sets it apart from many regional competitors.

If you are a public institution, a government contractor, or a regulated industry needing agency of record support, MP&F PR agency can navigate that landscape.

Historically, it ran the Job Corps national PR account and led the public campaign that secured stadium funding for what became the Tennessee Titans.

Furthermore, the agency runs active internship, entry-level, and diversity fellowship programs. That investment in talent development reflects long-term stability, not a firm running on borrowed time or senior team members who will rotate out in two years

Moore Inc PR Services: What You Can Buy

Moore Inc PR built its services around a multichannel audience-first model. The agency’s proprietary M.Cast™ Trends Report, published annually, offers clients forward-looking intelligence on communication trends across public affairs, healthcare, education, and consumer verticals.

That research infrastructure separates Moore from most regional agencies.

Core Services at Moore Inc PR

• Public affairs and advocacy – No. 5 national ranking in 2024
• Integrated marketing and advertising
• Branding and creative strategy
• Data and analytics – AI-powered audience intelligence tools
• Digital marketing and paid media
• Influencer marketing
• Multicultural and Hispanic marketing (MCG Latino, launched 2010)
• Crisis communications
• Internal communications
• DRTV, email, CTV, and direct mail for nonprofit and government clients

The Neuro-Fundraising® Lab is a standout proprietary tool. This research capability tests how audiences connect with content at an emotional level.

According to a verified testimonial from the American Red Cross VP of Marketing Strategy, this tool helped identify specific areas within DRTV spots to improve communication effectiveness.

Additionally, Moore Inc PR’s 2025 PRGN Best Practice Awards included Gold in Advocacy and Awareness Campaigns for Lauren’s Kids, and Silver in B2C/Consumer Communications for the ABLE United program.

Those are peer-judged international awards drawn from 28 agencies across six continents, a meaningful benchmark.

Strengths and Weaknesses: MP&F vs Moore Inc

MP&F PR Agency Strengths

1. Deepest regional roots in Tennessee, 38 years in the Nashville market
2. Government contract eligibility – a rare credential for a private mid-size agency
3. 99% client satisfaction rate with multi-decade client relationships
4. Strong journalism-rooted media relations culture
5. O’Dwyer’s Top 45 agency nationally

MP&F PR Agency Limits

• Primarily Tennessee-focused – national campaign scale requires partners or D.C. office extension.
• No confirmed PRGN or comparable international network membership
• B2B corporate case studies are not widely publicized outside the Tennessee market
• Less visible public affairs national ranking compared to Moore

Moore Inc PR Strengths

1. No. 5 nationally for public affairs – O’Dwyer’s 2024
2. PRGN membership gives genuine reach in 30+ countries
3. Inc. 5000 six times – sustained growth over a decade
4. Proprietary data tools, including M.Cast™ and Neuro-Fundraising® Lab
5. 98% client retention and 500+ awards over 30 years

Moore Inc PR Limits

• Heavy Florida and Southeast government sector focus – less depth in general B2B corporate PR
• Nonprofit and government clients dominate the visible client roster.
• Less presence in financial services, manufacturing, and consumer packaged goods B2B
• Smaller team (50+) relative to workload scope, which some Glassdoor reviewers have noted

Pricing: MP&F PR Agency vs Moore Inc PR

Neither MP&F PR agency nor Moore Inc PR publishes pricing.

Based on market benchmarks for integrated agencies of this size and scope in the Southeast, monthly retainers typically start at $8,000 to $15,000 for focused programs.

Full integrated corporate or B2B PR campaigns, including earned media, digital, crisis preparedness, and government relations – can run $20,000 to $45,000 per month.

These are market estimates, not confirmed rates. MP&F vs Moore offer a full scope of services, so the actual cost depends heavily on campaign complexity, team involvement, and campaign duration. You should request formal proposals from MP&F vs Moore before making budget decisions.

One factor that may affect MP&F PR agency pricing is its government contract infrastructure.

Agencies with active government contracting capabilities often have more fixed pricing structures tied to GSA schedules or state procurement requirements.

If you are a public institution, this can simplify your procurement process significantly.

Which Agency Is Right for You?

The answer depends on where your business operates and what you need from a PR partner.

Choose MP&F PR Agency If:

1. Your business is based in Tennessee or the mid-South
2. You need government contracts or public sector PR capability.
3. You want a fully integrated creative agency, not just a PR shop.
4. Long-term relationship depth with leadership access matters to you.
5. Your sectors include healthcare, insurance, financial services, or education in Tennessee.

Choose Moore Inc PR If:

1. Your focus is public affairs, advocacy, or state/federal government relations in Florida.
2. You need international reach through PRGN.
3. Your organization is purpose-driven – nonprofit, education, healthcare, or agriculture
4. You want data-driven campaign tools, including proprietary audience intelligence.
5. You need multicultural and Hispanic market communications

Consequently, MP&F vs Moore are legitimate choices for corporate and B2B PR in the Southeast. The MP&F PR agency is the dominant force in Tennessee.

Moore Inc PR is the dominant force in Florida public affairs and has more international reach. Neither is a better agency in absolute terms, they serve different clients best.

Employee Culture: What People Say About MP&F vs Moore

Glassdoor and Indeed reviews for the MP&F PR agency are consistently positive. Employees describe a culture of genuine care, mentorship, and professional development.

The Tennessean named MP&F a Best Workplace five consecutive years.

One employee review praised the “people-first” culture and noted that leadership is accessible and responsive.

For Moore Inc PR, employee culture is similarly strong. Inc. Magazine named Moore a Best Workplace, and Florida Trend recognized them for ten consecutive years.

One client testimonial from the Wounded Warrior Project VP of Marketing stated that the team “delivers high-quality service while using technology and innovation” to provide real-time operational insight.

Employee reviews praise the culture of belonging and the sense that every voice matters.

MP&F vs Moore have lower-than-average turnover by industry standards.

That matters to you as a client because stable agency teams mean fewer re-briefings, stronger institutional knowledge about your brand, and faster response times on media opportunities.

 Conclusion

This comparison provides a clear picture of MP&F vs Moore PR agency.

The MP&F PR agency is one of the Southeast’s most credible regional PR firms, 38 years old, government-capable, journalism-rooted, and deeply embedded in the Tennessee business community.

Moore Inc PR is a nationally ranked, globally networked public affairs powerhouse with data tools, multicultural capabilities, and sustained growth over three decades.

If you are a Tennessee business, the MP&F PR agency should be on your

shortlist.

If you are a Florida-based organization needing public affairs, advocacy, or integrated government communications, Moore Inc PR is hard to beat.

If your needs span both markets, the honest answer is to talk to MP&F vs Moore and let the discovery process reveal who understands your business goals more clearly.

• Ask each agency for case studies specific to your sector and market.
• Ask how they measure campaign outcomes beyond media coverage.
• Ask about team structure, senior involvement, and how they handle communications crises.

Those conversations will tell you more than any comparison article.

Frequently Asked Questions

What does the MP&F PR agency specialize in?

MP&F PR agency specializes in integrated strategic communications, including public relations, government affairs, advertising, brand strategy, social media, and digital communications. It is the largest privately held agency in Tennessee and has strong credentials in healthcare, financial services, and education sectors.

Where is Moore Inc PR based?

Moore Inc PR is headquartered in Tallahassee, Florida, with offices in West Palm Beach, New Orleans, and Denver. It is a member of the Public Relations Global Network with reach in more than 30 countries.

How do MP&F and Moore compare for corporate B2B PR?

MP&F vs Moore serve corporate clients, but MP&F PR agency has deeper experience in the Tennessee market, B2B, and regulated industries. Moore Inc PR has broader national public affairs credentials and stronger advocacy and government sector depth, particularly in Florida.

Is Moore Inc PR a government agency?

Moore Inc PR is a private, independent, women-owned marketing and communications agency. It is not a government body. However, it has government sector clients, including several Florida state departments, and has earned national rankings for public affairs work.

Which regional PR agency has more awards?

Moore Inc PR has documented 500+ industry awards over 30+ years and has appeared on the Inc. 5000 six times. MP&F PR agency has won hundreds of regional and national awards. MP&F vs Moore have strong award track records, though Moore’s international PRGN awards add a recent, verifiable layer of global recognition.