MP&F vs Moore Inc: Which Regional PR Agency Truly Delivers?
If you are a business owner in the Southeast trying to decide between two well-established regional PR agencies, MP&F vs Moore Inc, then this piece is for you. Both MP&F PR agency and Moore Inc PR have decades of history, national recognition, and strong regional roots. But they are not the same firm. They serve different markets, build around different strengths, and attract different kinds of clients. This comparison gives you a clear, honest picture of MP&F vs Moor, so you can make a smarter decision. MP&F Strategic Communications is based in Nashville, Tennessee. It was founded in 1987. It is the largest privately held, locally owned full-service advertising, marketing, and PR firm in Tennessee, according to its own O’Dwyer’s profile. Moore Inc PR, formerly the Moore Agency, previously Moore Communications Group, is headquartered in Tallahassee, Florida. It was founded in 1993 by Karen Moore and has grown into a Top 50 US agency according to O’Dwyer’s 2024 rankings. MP&F vs Moore PR agencies are women-owned, independent, and have won national awards and maintain strong client retention records. So what actually separates them? This article walks through their histories, services, strengths, weaknesses, and best-fit scenarios to help you decide. MP&F PR Agency Background and 38-Year Track Record MP&F Strategic Communications, McNeely Pigott & Fox, was started in 1987 by Mark McNeely as a one-person consultancy. Mike Pigott and David Fox joined later, both former newspaper reporters from The Nashville Banner. Their journalism background shaped the agency’s culture from the start. The firm understands how reporters think, what editors want, and how to position a story so it actually gets covered. The agency grew steadily, and by 2003, O’Dwyer’s recognized it as the largest PR firm in Tennessee. That same year, the Holmes Report named it one of the best PR firms to work for in the United States. It now operates from Nashville headquarters, a Knoxville office, and a Washington, D.C. presence. Managing Partner Jennifer Brantley leads the firm today. Today, MP&F PR agency is certified by WBENC as a women-owned business. It holds government contracts at the federal, state, and local levels, a significant differentiator for B2B and corporate clients in regulated industries. According to its own published profile, it maintains a 99 percent client satisfaction score, with some clients having worked with the agency for over 25 years. MP&F PR Agency Quick Facts Founded: 1987, Nashville, Tennessee Offices: Nashville, Knoxville, Washington, D.C. Leadership: Managing Partner Jennifer Brantley Team size: 70+ staff including 50+ account professionals O’Dwyer’s ranking: #45 on Top PR Firms 2025 list Certifications: WBENC women-owned, government contract eligible Client satisfaction: 99% (self-reported) Client tenure: Some relationships exceeding 25 years Hundreds of regional and national industry awards Accordingly, if you are a Nashville-based business, a Tennessee state agency, a healthcare organization, or a financial services brand looking for a fully integrated, regionally rooted agency with strong government credentials, the MP&F PR agency can be an option in the Southeast. Its verified clients include BlueCross BlueShield of Tennessee, Farm Bureau Insurance of Tennessee, the University of Tennessee, McKee Foods, Pinnacle Financial Partners, Freshpet, and Amedisys Healthcare. Historically, it has also run campaigns for Nissan, the National Museum of African American Music, and the Tennessee Valley Authority. Read Also: Taylor PR Agency vs Matter PR Agency: A Comparative Review Moore Inc PR: 30+ Years of Advocacy and Integrated Communications Moore Inc PR, the Moore Agency – started in 1993 when Karen Moore launched the firm with a single client: a campaign to recruit donors for the National Marrow Donor Program. That cause-focused origin still shapes the agency today. Its strongest verticals are public affairs, education, healthcare, and government communications. The agency grew by deliberately choosing an integrated strategy over pure PR. In 2005, President Terrie Ard led the transition from a PR-only firm to a full integrated communications agency. The move proved successful. Moore Inc PR appeared on the Inc. 5000 Fastest-Growing Companies list six times, a milestone reached by fewer than 10 percent of all honorees who make the list even once, according to Inc. Magazine. It has been named a Best Place to Work by Inc. Magazine and Florida Trend for ten consecutive years. In October 2024, Moore Inc PR joined the Public Relations Global Network (PRGN), an international organization of 58 leading independent PR agencies. That move gave Moore reach in more than 30 countries. It is additionally ranked as a Top 200 Global Agency by PRovoke Media and a Top 50 US Agency by O’Dwyer’s for three consecutive years. Moore Inc PR Quick Facts Founded: 1993, Tallahassee, Florida Offices: Tallahassee (HQ), West Palm Beach, New Orleans, Denver CEO/Founder: Karen Moore, APR, CPRC President/COO: Terrie Ard, APR, CPRC O’Dwyer’s: Top 50 US agency for three consecutive years Global: Top 200 agency (PRovoke Media), PRGN member 500+ industry awards earned over 30+ years Client retention rate: 98% (self-reported) Inc. 5000 Fastest Growing Company: six times Florida Trend Best Company to Work: 10 consecutive years Specifically on public affairs, Moore Inc PR ranked No. 1 in Florida and No. 5 in the nation according to O’Dwyer’s 2024 sector rankings. For education PR, they ranked No. 1 in Florida and No. 6 nationally. For healthcare, they held the No. 1 position in Florida. These are objective third-party rankings, not self-reported scores. Its verified clients from O’Dwyer’s include ABLE United, BASF, CareerSource Florida, Meta, Florida College System, Florida Dental Association, and Florida Department of Agriculture. Others are the Florida Prepaid College Board and the Florida Sheriffs Association. The roster reflects a heavy public sector and purpose-driven orientation. MP&F PR Agency vs Moore Inc PR: Direct Comparison Now that you know MP&F vs Moore agencies, here is a direct side-by-side comparison across the criteria that matter most for corporate and B2B PR buyers. Criteria MP&F PR Agency Moore Inc PR Founded 1987 — 38 years 1993 — 32 years Headquarters Nashville, Tennessee Tallahassee, Florida O’Dwyer’s Ranking #45 US, Top PR Firms 2025 Top 50 US
rbb Communications Review: Hospitality PR Experts
You are a hospitality brand owner trying to figure out if rbb Communications is the right PR partner. The stakes are real because hotels, resorts, or travel brand lives and dies on perception. One bad season of poor media coverage, and your bookings may suffer. One great campaign, and you fill rooms for months. This rbb Communications review gives you a clear, honest look at what the agency offers for hospitality PR, where it has proven itself, and where you should ask harder questions before signing. Founded in 1975 and headquartered in Miami’s historic Coral Gables neighborhood, rbb Communications has nearly five decades of history behind it. The agency has been named Agency of the Year six times in the past decade, according to PRovoke Media, PRWeek, and the Holmes Report. It earned the highly coveted Best of Silver Anvil award for Crisis Communications from the Public Relations Society of America (PRSA) in 2023. The Silver Anvil is one of the most respected PR awards in the industry. For hospitality PR, rbb has worked with Hilton, Virgin Voyages, Norwegian Cruise Line, AMResorts, Allegro Resorts, and United Airlines, among others. This RBB Communications review pulls from public sources, including PRSA, PROI Worldwide, Glassdoor, Forbes, and PRWeek, to give you a grounded assessment. rbb Communications Background and History rbb Communications started as a boutique public relations agency in 1975. Over the decades, it evolved through several phases of growth and acquired new capabilities. In 2015, the firm restructured into what it is today, a full-service, platform-agnostic PR and advertising agency. Co-founders Christine Barney and Lisa Ross lead the firm, with Barney serving as CEO and Ross as Chief Growth Officer and head of the Hospitality Practice. rbb Communications Key Facts Founded: 1975, Miami, Florida Headquarters: Coral Gables, Miami CEO: Christine Barney (APR, PRSA Lifetime Achievement Award recipient) Chief Growth Officer: Lisa Ross (HSMAI Top 25 Minds in Hospitality) Team size: 70+ members nationally Agency of the Year: Named 6 times in the past decade Awards: 100+ national marketing awards, including PRSA Best of Silver Anvil 2023 Global reach: 50 countries through the PROI Worldwide partnership Certifications: Women-owned business Accordingly, if you are evaluating PR firms for hospitality PR, rbb’s institutional depth and leadership credentials are immediately visible. Furthermore, Forbes named rbb one of the Top 200 PR agencies in 2021. PRovoke Media ranked them as a Top 5 Creative Agency of the Year in 2020. The Wall Street Journal recognized them as a Top Small Workplace four years in a row. These external validations matter because they come from sources independent of rbb’s own marketing. rbb Communications Hospitality PR Services The agency calls its services “crafts.” Each craft maps to a specific communication need. Travel and Hospitality PR Practice The rbb Communications travel and hospitality PR practice is one of its most developed verticals. The agency has worked with Hilton, AMResorts, Virgin Voyages, Norwegian Cruise Line, United Airlines, Cheapflights, and various tourism boards. Additionally, it has run campaigns for countries and destinations, positioning them for international travelers. According to the agency’s travel practice page, rbb’s hospitality PR campaigns reach audiences through influencer Instagram feeds, digital channels, and even live events like the Macy’s Thanksgiving Day Parade. The cross-channel approach is particularly relevant for hotel brands trying to reach leisure travelers at multiple points in the booking journey. Influencer Engagement and Digital PR rbb was an early pioneer in influencer marketing for hospitality. Maite Vélez-Couto, a senior team member, brought Hilton and AMResorts as sponsors to the very first TBEX (Travel Blog Exchange) conference. Currently, rbb uses influencer engagement as a core tool for hospitality PR, connecting hotel and travel brands to audiences through trusted voices. Crisis Communications and Reputation Management The 2023 PRSA Best of Silver Anvil for Crisis Communications is the highest achievement rbb has earned in recent years. The Silver Anvil is peer-judged and standards are rigorous. For hospitality PR, crisis management is not optional. A single incident, a service failure, a safety issue, or a social media controversy can derail a hotel brand’s reputation fast. Notably, rbb ran the AMResorts “Flu-free Guarantee” campaign, which earned a PRSA Silver Anvil award. That campaign addressed a direct health concern for a resort brand, a genuinely difficult PR challenge. Winning a Silver Anvil for that kind of work shows real strategic depth in hospitality PR crisis management. Multicultural and Hispanic Marketing Given its Miami base, rbb Communications has capabilities in multicultural and Hispanic marketing. The agency ran an award-winning multicultural campaign for Hampton by Hilton called “First Comes ‘Like,’ then Comes Love,” which earned an HSMAI Adrian Award in 2017. Pros and Cons for Hospitality PR What rbb Does Well Nearly 50 years of agency history with genuine hospitality sector depth PRSA Best of Silver Anvil 2023 for Crisis Communications, a rigorous peer-judged award Platinum Adrian Award from HSMAI for Hampton by Hilton campaign Six-time Agency of the Year winner across PRWeek, Holmes Report, and PRovoke Media. Lisa Ross was named one of HSMAI’s Top 25 Minds in Hospitality Sales and Marketing. Early influencer marketing adoption for Hilton and AMResorts — proven track record Strong multicultural and Hispanic marketing capabilities from a Miami base Average client tenure of 9 years, exceptional for an industry where 3 years is typical Forbes Top 200 PR agencies 2021 A 9-year average client tenure, as reported on RBB’s own agency profiles, is genuinely unusual. Most PR agencies see client churn every 2-3 years. Areas Where You Should Ask Questions However, no rbb Communications review should ignore the less visible gaps. If your hospitality brand operates primarily in markets like London, Singapore, or the Middle East, ask specifically about hands-on activation beyond partner networks. Glassdoor reviews note that work can sometimes feel “overwhelming.” High workload per team member can affect response time on time-sensitive hospitality PR opportunities, like crisis moments or event-driven media pushes. Some Glassdoor reviewers noted that the office culture became less welcoming after certain staff departures. Hospitality PR relationships depend on people,