enterprise tech PR

For many B2B tech startups, great products die in obscurity, not because they lack value, but because they lack visibility. That’s the gap that Touchdown PR startups positioning aims to fill. You’ve built a SaaS product your team is genuinely proud of. But no one outside your immediate network has heard of it. Sound familiar? Founded in 2006 in the UK by CEO James Carter, Touchdown PR has spent nearly two decades building a reputation as a results-focused communications agency for enterprise technology companies. Today, it operates offices in Austin, Texas, Basingstoke UK, Paris, Munich, Amsterdam — and maintains teams in Australia and Singapore. But the real question you’re asking is this: can Touchdown PR actually move the needle for your startup? Let’s find out. Who Is Touchdown PR? Touchdown PR is an award-winning international B2B tech PR agency. Its Austin, Texas office, led by Global Executive VP Emily Gallagher, has over 20 years of PR experience serving technology companies across the US and internationally. The agency’s works exclusively with enterprise technology brands. Specifically, it specializes in cybersecurity, data protection, data management, storage, SaaS, and AI. This specialization is a critical differentiator. Rather than spreading thin across industries, Touchdown has built deep media relationships, analyst contacts, and editorial expertise within the B2B tech space. Additionally, in December 2024, the agency brought on a senior leader with 25 years of B2B tech PR experience. Someone who has worked with startups, emerging growth companies, and Fortune 1000 firms across AI, cybersecurity, IT services, and SaaS.   Key Facts at a Glance Founded: 2006 (UK), Austin office added later CEO: James Carter Global EVP (Austin): Emily Gallagher Offices: Texas USA, UK (London & Basingstoke), France, Germany, Netherlands Remote teams: Australia, Singapore Focus: B2B technology, cybersecurity, SaaS, data, AI, enterprise IT Agency type: Independent, specialist B2B tech PR Core Services: What Touchdown PR Offers Startups Touchdown PR is not a generalist shop. Its entire service model is built around helping B2B tech companies communicate their innovations to the right audiences. 1. Media Relations This is Touchdown’s foundation. The agency has built strong editorial relationships with publications including Business Journal, TechTarget, and MediaPost. For SaaS startups, getting into the right B2B trade press is often more valuable than chasing consumer headlines. 2. Thought Leadership Programs Touchdown positions founders and executives as credible voices in their sectors. This involves byline placements, contributed articles, speaking pitch support, and analyst briefings. 3. Content Creation and Press Releases The agency creates press materials, technical white papers, and campaign content designed to break through a crowded news cycle — particularly relevant in sectors like cybersecurity where noise is constant. 4. Award Entry Programs Touchdown has a decade-long track record of winning industry awards for its clients. In the B2B sector, awards provide credibility with enterprise buyers who need third-party validation before purchasing. 5. International PR Campaigns Because of its multi-office footprint, Touchdown can coordinate campaigns across the US, UK, and Europe simultaneously. This is especially useful for SaaS companies scaling internationally from an Austin or US-based HQ. 6. Analyst Relations Relationships with industry analysts — Gartner, Forrester, IDC — are essential for B2B tech. Touchdown’s team facilitates analyst briefings that influence buyer decisions in enterprise sales cycles. Does Touchdown PR Deliver for SaaS Brands? Here is where Touchdown PR’s credibility becomes concrete. In 2020, Touchdown PR worked with Exabeam,  a leading security analytics and automation company, on its annual Cybersecurity Professionals Salary, Skills and Stress Report. The challenge was significant: how do you get a research report noticed during a year when COVID-19 dominated every news cycle? Touchdown’s answer was a focused press outreach and data-driven storytelling strategy. The campaign reached Exabeam’s customers, prospects, and the broader cybersecurity industry with relevant, timely insights. Touchdown and Exabeam were recognized with the Best PR/Marketing Campaign of 2020 award by the Tech Ascension Awards. Emily Gallagher, EVP at Touchdown PR, noted that the 2020 environment required unprecedented creativity, because more companies than ever were relying on research to break through the competitive news cycle. Consequently, this case study reveals something important about how Touchdown approaches startup PR. They don’t just pitch stories. They build research-backed narratives that give journalists and analysts a reason to cover a brand when competing for attention is hardest. That’s a meaningful strategic distinction, particularly for SaaS startups that often struggle to generate coverage without a major funding announcement or product launch.   Read Also: Ketchum PR Agency: Is This Omnicom Firm Worth It?     Touchdown PR vs. Other Austin SaaS PR Agencies Austin has no shortage of B2B tech PR firms. So why consider Touchdown over local alternatives? Factor Touchdown PR Typical Austin Boutique Agency Global offices Yes (US, UK, EU, APAC) Rarely B2B tech specialization Yes, exclusive focus Often mixed with consumer Analyst relations Yes Varies Startup experience Yes, from seed to Fortune 1000 Often startup-only Award entry programs Yes, 10+ years experience Rare International campaign coordination Yes Limited Furthermore, agencies like Treble PR and INK Communications Co. serve the Austin B2B tech space with strong reputations. However, neither offers Touchdown’s combination of transatlantic reach, cybersecurity depth, and dedicated analyst relations work. For SaaS startups planning to expand into European markets, that international infrastructure is not a nice-to-have, it is a genuine competitive advantage. What Clients and Employees Say About Touchdown PR No honest review skips this section. So let’s look at the full picture. On the positive side, Glassdoor reviewers from the Austin office highlight: A results-first culture that develops strong PR professionals A high-quality US team with genuine expertise Hybrid working flexibility A transatlantic exchange program for US and UK staff Generous PTO and a genuine investment in culture On the critical side, some UK-based Glassdoor reviews raise more serious concerns. Several reviewers describe what they call management favoritism and a high-pressure work environment in the UK offices. One review noted that the agency can feel like a “burnout agency” for high performers. This is an important distinction: the UK management issues appear more