For many B2B tech startups, great products die in obscurity, not because they lack value, but because they lack visibility. That’s the gap that Touchdown PR startups positioning aims to fill.
You’ve built a SaaS product your team is genuinely proud of. But no one outside your immediate network has heard of it. Sound familiar?
Founded in 2006 in the UK by CEO James Carter, Touchdown PR has spent nearly two decades building a reputation as a results-focused communications agency for enterprise technology companies.
Today, it operates offices in Austin, Texas, Basingstoke UK, Paris, Munich, Amsterdam — and maintains teams in Australia and Singapore.
But the real question you’re asking is this: can Touchdown PR actually move the needle for your startup?
Let’s find out.
Who Is Touchdown PR?
Touchdown PR is an award-winning international B2B tech PR agency.
Its Austin, Texas office, led by Global Executive VP Emily Gallagher, has over 20 years of PR experience serving technology companies across the US and internationally.
The agency’s works exclusively with enterprise technology brands. Specifically, it specializes in cybersecurity, data protection, data management, storage, SaaS, and AI.
This specialization is a critical differentiator. Rather than spreading thin across industries, Touchdown has built deep media relationships, analyst contacts, and editorial expertise within the B2B tech space.
Additionally, in December 2024, the agency brought on a senior leader with 25 years of B2B tech PR experience.
Someone who has worked with startups, emerging growth companies, and Fortune 1000 firms across AI, cybersecurity, IT services, and SaaS.
Key Facts at a Glance
- Founded: 2006 (UK), Austin office added later
- CEO: James Carter
- Global EVP (Austin): Emily Gallagher
- Offices: Texas USA, UK (London & Basingstoke), France, Germany, Netherlands
- Remote teams: Australia, Singapore
- Focus: B2B technology, cybersecurity, SaaS, data, AI, enterprise IT
- Agency type: Independent, specialist B2B tech PR
Core Services: What Touchdown PR Offers Startups
Touchdown PR is not a generalist shop. Its entire service model is built around helping B2B tech companies communicate their innovations to the right audiences.
1. Media Relations This is Touchdown’s foundation. The agency has built strong editorial relationships with publications including Business Journal, TechTarget, and MediaPost. For SaaS startups, getting into the right B2B trade press is often more valuable than chasing consumer headlines.
2. Thought Leadership Programs Touchdown positions founders and executives as credible voices in their sectors. This involves byline placements, contributed articles, speaking pitch support, and analyst briefings.
3. Content Creation and Press Releases The agency creates press materials, technical white papers, and campaign content designed to break through a crowded news cycle — particularly relevant in sectors like cybersecurity where noise is constant.
4. Award Entry Programs Touchdown has a decade-long track record of winning industry awards for its clients. In the B2B sector, awards provide credibility with enterprise buyers who need third-party validation before purchasing.
5. International PR Campaigns Because of its multi-office footprint, Touchdown can coordinate campaigns across the US, UK, and Europe simultaneously. This is especially useful for SaaS companies scaling internationally from an Austin or US-based HQ.
6. Analyst Relations Relationships with industry analysts — Gartner, Forrester, IDC — are essential for B2B tech. Touchdown’s team facilitates analyst briefings that influence buyer decisions in enterprise sales cycles.
Does Touchdown PR Deliver for SaaS Brands?
Here is where Touchdown PR’s credibility becomes concrete.
In 2020, Touchdown PR worked with Exabeam, a leading security analytics and automation company, on its annual Cybersecurity Professionals Salary, Skills and Stress Report.
The challenge was significant: how do you get a research report noticed during a year when COVID-19 dominated every news cycle?
Touchdown’s answer was a focused press outreach and data-driven storytelling strategy.
The campaign reached Exabeam’s customers, prospects, and the broader cybersecurity industry with relevant, timely insights.
Touchdown and Exabeam were recognized with the Best PR/Marketing Campaign of 2020 award by the Tech Ascension Awards.
Emily Gallagher, EVP at Touchdown PR, noted that the 2020 environment required unprecedented creativity, because more companies than ever were relying on research to break through the competitive news cycle.
Consequently, this case study reveals something important about how Touchdown approaches startup PR. They don’t just pitch stories.
They build research-backed narratives that give journalists and analysts a reason to cover a brand when competing for attention is hardest.
That’s a meaningful strategic distinction, particularly for SaaS startups that often struggle to generate coverage without a major funding announcement or product launch.
Read Also: Ketchum PR Agency: Is This Omnicom Firm Worth It?
Touchdown PR vs. Other Austin SaaS PR Agencies
Austin has no shortage of B2B tech PR firms. So why consider Touchdown over local alternatives?
| Factor | Touchdown PR | Typical Austin Boutique Agency |
|---|---|---|
| Global offices | Yes (US, UK, EU, APAC) | Rarely |
| B2B tech specialization | Yes, exclusive focus | Often mixed with consumer |
| Analyst relations | Yes | Varies |
| Startup experience | Yes, from seed to Fortune 1000 | Often startup-only |
| Award entry programs | Yes, 10+ years experience | Rare |
| International campaign coordination | Yes | Limited |
Furthermore, agencies like Treble PR and INK Communications Co. serve the Austin B2B tech space with strong reputations.
However, neither offers Touchdown’s combination of transatlantic reach, cybersecurity depth, and dedicated analyst relations work.
For SaaS startups planning to expand into European markets, that international infrastructure is not a nice-to-have, it is a genuine competitive advantage.
What Clients and Employees Say About Touchdown PR
No honest review skips this section. So let’s look at the full picture.
On the positive side, Glassdoor reviewers from the Austin office highlight:
- A results-first culture that develops strong PR professionals
- A high-quality US team with genuine expertise
- Hybrid working flexibility
- A transatlantic exchange program for US and UK staff
- Generous PTO and a genuine investment in culture
On the critical side, some UK-based Glassdoor reviews raise more serious concerns. Several reviewers describe what they call management favoritism and a high-pressure work environment in the UK offices.
One review noted that the agency can feel like a “burnout agency” for high performers.
This is an important distinction: the UK management issues appear more concentrated than the Austin feedback.
If you’re engaging Touchdown for US-based campaigns, the Austin team’s reputation is generally positive.
However, for UK or European campaigns, it’s worth having candid conversations about which team leads your account and what escalation paths exist.
What Does Touchdown PR Cost?
Touchdown PR does not publish pricing on its website. This is standard for specialist B2B PR agencies.
Based on industry benchmarks for specialist B2B tech agencies of this caliber, monthly retainers typically range from $5,000 to $15,000 per month for foundational programs.
Larger enterprise campaigns with multi-market scope would cost more.
For early-stage startups, this is an investment, not a small expense.
However, compared to holding company agencies like Ketchum, Touchdown offers a more accessible entry point with a tighter sector focus.
Before committing to a retainer, ask Touchdown about:
- Which team members will manage your account daily
- How they measure and report results each month
- Their specific experience in your SaaS niche
- What a realistic 90-day outcome looks like for your business
Pros and Cons of Touchdown PR for Startups
Pros
- Deep, exclusive focus on B2B tech, no diluted generalist approach
- Proven international reach with offices in US, UK, and Europe
- Strong cybersecurity, SaaS, and data PR expertise
- Award-winning campaign track record (Tech Ascension Awards, and client award wins)
- Analyst relations capabilities crucial for enterprise B2B sales cycles
- Positive Austin team culture with results-oriented coaching for junior staff
Cons
- Not suited for consumer tech or non-B2B brands
- UK management concerns noted in Glassdoor reviews (worth clarifying before signing)
- Does not publish pricing or case study metrics publicly
- Smaller agency size may mean limited bandwidth during peak campaign periods
- Not ideal for pre-revenue startups with no newsworthy milestones yet
Frequently Asked Questions
Is Touchdown PR good for B2B SaaS startups? Yes, particularly for startups with a product in cybersecurity, data management, AI, or enterprise IT. Touchdown’s exclusive B2B tech focus and analyst relations capabilities make it a strong fit for SaaS brands targeting enterprise buyers.
Where is Touchdown PR based? Touchdown PR’s US office is based in Austin, Texas. It also has offices in London, Basingstoke, Paris, Munich, and Amsterdam, with teams in Australia and Singapore.
Who founded Touchdown PR? James Carter founded Touchdown PR in 2006 in the UK. Emily Gallagher leads the Austin, Texas office as Global Executive Vice President.
What industries does Touchdown PR specialize in? Touchdown focuses exclusively on B2B technology, with deep expertise in cybersecurity, SaaS, data protection, storage, AI, and enterprise IT.
How much does Touchdown PR cost? Touchdown does not publish pricing publicly. Based on industry benchmarks for specialist B2B tech agencies, retainers generally range from $5,000 to $15,000+ per month depending on scope and geography.
Is Touchdown PR good for startups outside the US? Yes. The agency’s multi-office structure across the US, UK, and Europe makes it a strong choice for SaaS startups scaling internationally, particularly those targeting UK and European enterprise markets.
Should Your Startup Work With Touchdown PR?
If your SaaS or B2B tech startup needs a PR partner that genuinely understands the complexity of enterprise technology communications, and can support you globally without losing its specialist edge, Touchdown PR can be considered.
The agency is not for everyone. If you’re a consumer app, a lifestyle brand, or a pre-revenue startup with nothing newsworthy to pitch yet, look elsewhere first. Build your story before you hire a PR firm.
Let’s you have a real product, a defined market, and the budget to invest in consistent communications.
Touchdown’s combination of B2B tech depth, international reach, and results-first culture makes it one of the independent choices in the Austin and global SaaS PR space.
Ask the right questions. Meet the actual account team. Check the Austin office references specifically. Then decide.