360PR+ agency

360PR+ agency has built a reputation over 25 years as a firm that delivers results for brands in consumer technology, ad tech, and beyond. But can it actually deliver solid SaaS brand PR? The market is crowded with agencies that promise big results but deliver very little. That is a frustrating place to be, especially when your runway is limited and your reputation is at stake. This review looks at what the agency does well, where it falls short, and whether it suits your startup growth goals. Founded in 2001 by CEO Laura Tomasetti, 360PR+ is a certified B Corporation and women-owned firm. It operates out of Boston, New York, and Philadelphia. Additionally, it has reached in over 100 cities globally as a partner in PROI Worldwide. That network ranks fifth among the world’s largest PR holding companies. For a SaaS startup looking for wide media reach without the price tag of a global giant, that can be considered. This review draws on public records, industry sources, including O’Dwyer’s and PRWeek, and verifiable campaign data. Our goal is to give you a clear picture, not a sales pitch. 360PR+ Agency Background: 25 Years of Integrated PR The 360PR+ agency was built on a straightforward idea. Brands deserve PR that connects across all channels, not just earned media in one silo. Hence the name “360.” The agency blends earned media, digital, social, and content into a single strategy. This is particularly important for SaaS brand PR, where you often need to reach multiple audiences at once. The agency grew through targeted acquisitions. It now houses subsidiary brands, including Powers Brand Communications, which serves franchise businesses, and ThreeCheersPR, a specialist arm for adult beverages. These separate units show that the agency knows how to build specialty practices. Moreover, it suggests they can do the same for SaaS and tech verticals. Over its 25-year history, 360PR+ has earned recognition at the Cannes Lions, the North American SABRE Awards, PRSA New York’s Big Apple Awards, and the PR Club of New England’s Bell Ringers. PRWeek shortlisted them in four categories in 2025. PRNews named them a finalist for Midsize Agency of the Year and Women-Owned Agency of the Year.   Key Facts About 360PR+ Agency Founded: 2001, Boston, Massachusetts CEO: Laura Tomasetti Offices: Boston, New York, Philadelphia Network: 100+ cities globally via PROI Worldwide Certifications: B Corp, WBENC women-owned business Subsidiaries: Powers Brand Communications, ThreeCheersPR Industry recognition: PRWeek, SABRE Awards, Cannes Lions Consequently, if you are a SaaS brand PR buyer looking for an established agency with real infrastructure, 360PR+ checks that box. However, it is not a pure-play SaaS firm. You need to weigh that carefully before you sign a contract.   360PR+ SaaS Brand PR Services The 360PR+ agency offers integrated PR that goes well beyond traditional media pitching. For tech and SaaS brand PR clients, the service mix covers several core areas. Specifically, these services address the full communication lifecycle from launch to scale.   Earned Media and Technology PR The agency’s technology PR credentials go back to its founding. According to its own O’Dwyer’s profile, 360PR+ has helped tech clients break through at CES, IFA, and SXSW. Their team has built deep relationships with influential tech journalists, reviewers, and industry analysts. This is essential for any SaaS brand PR campaign. You cannot grow through earned media if your agency cannot access the right reporters. Verified technology clients have included SimpliSafe, Xperi, Nintendo, Anker, Jabra, Motional, Zipcar, and CarGurus. These are not all pure SaaS companies. Nevertheless, they are technology-forward brands that require the same storytelling skills you need as a SaaS founder. The agency’s ability to translate complex technology into compelling narratives is one of its strongest selling points.   Read Also: Davies Public Affairs Review: Bold Corporate PR Authority   Digital and Social Media Through Plus Studio 360PR+ houses its digital capabilities under a unit called Plus Studio. This team includes social media strategists, influencer specialists, multimedia designers, content producers, and analytics experts. For SaaS brand PR, this matters because your audience lives online. A press release alone will not move the needle. You need integrated content that follows your buyer through every channel. Additionally, 360PR+ runs the MomSquad, a national panel of parents with digital influence. While this is more relevant for consumer brands, it shows the agency’s commitment to building owned communities. That community-building mindset is transferable to SaaS brand PR campaigns that target specific buyer personas.   Thought Leadership and Executive Communications One area where 360PR+ excels is executive storytelling. Partner Mike Rush has led thought leadership campaigns across multiple sectors, building platforms for executives at companies like loanDepot and Trek Bicycle. For SaaS brand PR, founder-led storytelling is often your most powerful channel. Investors, journalists, and enterprise buyers all want to hear from the CEO. 360PR+ has the experience to develop that platform. Furthermore, the agency has helped clients take the stage at Fast Company’s Innovation Festival, according to their O’Dwyer’s profile.   Measurement and Analytics The 360PR+ agency runs an internal Measurement Task Force, led by Mike Rush, that tracks meaningful business outcomes rather than vanity metrics. For SaaS brand PR buyers, this is a green flag. Too many agencies report coverage volume without connecting it to pipeline or brand awareness lift. 360PR+ aims to measure what actually moves your business. 360PR+ Agency Pros and Cons for SaaS Brand PR Strengths Worth Noting 25 years of integrated PR experience with verifiable campaigns Global reach via PROI Worldwide in 100+ cities Cannes Lions and SABRE Award recognition confirm creative quality. Strong technology PR track record with major tech clients B Corp certification signals values alignment for purpose-driven SaaS brands. Internal measurement framework tied to business outcomes Experienced senior team with hands-on client involvement Comparatively, many mid-sized agencies cannot offer both creative awards and global reach. 360PR+ gives you access to both. For a SaaS brand PR campaign that needs credibility and scale, that combination maybe valuable.   Limitations to Consider However, the 360PR+ agency is