But can it actually deliver solid SaaS brand PR?
The market is crowded with agencies that promise big results but deliver very little.
That is a frustrating place to be, especially when your runway is limited and your reputation is at stake.
This review looks at what the agency does well, where it falls short, and whether it suits your startup growth goals.
Founded in 2001 by CEO Laura Tomasetti, 360PR+ is a certified B Corporation and women-owned firm. It operates out of Boston, New York, and Philadelphia.
Additionally, it has reached in over 100 cities globally as a partner in PROI Worldwide. That network ranks fifth among the world’s largest PR holding companies.
For a SaaS startup looking for wide media reach without the price tag of a global giant, that can be considered.
This review draws on public records, industry sources, including O’Dwyer’s and PRWeek, and verifiable campaign data. Our goal is to give you a clear picture, not a sales pitch.
360PR+ Agency Background: 25 Years of Integrated PR
The 360PR+ agency was built on a straightforward idea. Brands deserve PR that connects across all channels, not just earned media in one silo.
Hence the name “360.” The agency blends earned media, digital, social, and content into a single strategy.
This is particularly important for SaaS brand PR, where you often need to reach multiple audiences at once.
The agency grew through targeted acquisitions. It now houses subsidiary brands, including Powers Brand Communications, which serves franchise businesses, and ThreeCheersPR, a specialist arm for adult beverages.
These separate units show that the agency knows how to build specialty practices. Moreover, it suggests they can do the same for SaaS and tech verticals.
Over its 25-year history, 360PR+ has earned recognition at the Cannes Lions, the North American SABRE Awards, PRSA New York’s Big Apple Awards, and the PR Club of New England’s Bell Ringers.
PRWeek shortlisted them in four categories in 2025. PRNews named them a finalist for Midsize Agency of the Year and Women-Owned Agency of the Year.
Key Facts About 360PR+ Agency
- Founded: 2001, Boston, Massachusetts
- CEO: Laura Tomasetti
- Offices: Boston, New York, Philadelphia
- Network: 100+ cities globally via PROI Worldwide
- Certifications: B Corp, WBENC women-owned business
- Subsidiaries: Powers Brand Communications, ThreeCheersPR
- Industry recognition: PRWeek, SABRE Awards, Cannes Lions
Consequently, if you are a SaaS brand PR buyer looking for an established agency with real infrastructure, 360PR+ checks that box.
However, it is not a pure-play SaaS firm. You need to weigh that carefully before you sign a contract.
360PR+ SaaS Brand PR Services
The 360PR+ agency offers integrated PR that goes well beyond traditional media pitching. For tech and SaaS brand PR clients, the service mix covers several core areas. Specifically, these services address the full communication lifecycle from launch to scale.
Earned Media and Technology PR
The agency’s technology PR credentials go back to its founding. According to its own O’Dwyer’s profile, 360PR+ has helped tech clients break through at CES, IFA, and SXSW.
Their team has built deep relationships with influential tech journalists, reviewers, and industry analysts.
This is essential for any SaaS brand PR campaign. You cannot grow through earned media if your agency cannot access the right reporters.
Verified technology clients have included SimpliSafe, Xperi, Nintendo, Anker, Jabra, Motional, Zipcar, and CarGurus.
These are not all pure SaaS companies. Nevertheless, they are technology-forward brands that require the same storytelling skills you need as a SaaS founder.
The agency’s ability to translate complex technology into compelling narratives is one of its strongest selling points.
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Digital and Social Media Through Plus Studio
360PR+ houses its digital capabilities under a unit called Plus Studio.
This team includes social media strategists, influencer specialists, multimedia designers, content producers, and analytics experts.
For SaaS brand PR, this matters because your audience lives online. A press release alone will not move the needle. You need integrated content that follows your buyer through every channel.
Additionally, 360PR+ runs the MomSquad, a national panel of parents with digital influence.
While this is more relevant for consumer brands, it shows the agency’s commitment to building owned communities.
That community-building mindset is transferable to SaaS brand PR campaigns that target specific buyer personas.
Thought Leadership and Executive Communications
One area where 360PR+ excels is executive storytelling.
Partner Mike Rush has led thought leadership campaigns across multiple sectors, building platforms for executives at companies like loanDepot and Trek Bicycle.
For SaaS brand PR, founder-led storytelling is often your most powerful channel.
Investors, journalists, and enterprise buyers all want to hear from the CEO. 360PR+ has the experience to develop that platform.
Furthermore, the agency has helped clients take the stage at Fast Company’s Innovation Festival, according to their O’Dwyer’s profile.
Measurement and Analytics
The 360PR+ agency runs an internal Measurement Task Force, led by Mike Rush, that tracks meaningful business outcomes rather than vanity metrics.
For SaaS brand PR buyers, this is a green flag. Too many agencies report coverage volume without connecting it to pipeline or brand awareness lift. 360PR+ aims to measure what actually moves your business.
360PR+ Agency Pros and Cons for SaaS Brand PR
Strengths Worth Noting
- 25 years of integrated PR experience with verifiable campaigns
- Global reach via PROI Worldwide in 100+ cities
- Cannes Lions and SABRE Award recognition confirm creative quality.
- Strong technology PR track record with major tech clients
- B Corp certification signals values alignment for purpose-driven SaaS brands.
- Internal measurement framework tied to business outcomes
- Experienced senior team with hands-on client involvement
Comparatively, many mid-sized agencies cannot offer both creative awards and global reach. 360PR+ gives you access to both.
For a SaaS brand PR campaign that needs credibility and scale, that combination maybe valuable.
Limitations to Consider
However, the 360PR+ agency is not a pure SaaS PR specialist. Their client roster leans heavily toward consumer goods, food and beverage, and lifestyle brands.
Companies like Hasbro, Nintendo, Little Leaf Farms, and Bob’s Red Mill are very different from B2B SaaS startups.
This matters because SaaS brand PR requires deep familiarity with product-led growth, subscription metrics, and enterprise sales cycles.
- Limited visible SaaS case studies are publicly available
- Consumer and lifestyle focus may mean less depth in pure B2B SaaS storytelling.
- Pricing is not publicly listed, making budget planning difficult upfront.
- Glassdoor reviews note that work can be “overwhelming at times,” suggesting a high workload per team member.
- Smaller SaaS startups may receive less senior attention than larger clients.
Nonetheless, the agency’s technology sector expertise with clients like SimpliSafe and CarGurus shows it can handle tech narratives.
If your SaaS brand PR goals are primarily focused on consumer-facing awareness rather than deep B2B enterprise PR, 360PR+ is a stronger fit.
360PR+ Agency Real Campaign Results
When you evaluate a 360PR+ agency partnership, you want verified outcomes, not vague claims. Here is what the public record shows:
Vrbo “Win the Mountain” Campaign
360PR+ ran an integrated PR campaign for Vrbo that generated over 280 million impressions, according to data sourced from MarketingMonk’s agency directory.
he campaign drove ski resort rental bookings through strategic media placement.
While Vrbo is not a SaaS brand PR client in the pure sense, the campaign demonstrates the agency’s ability to run large-scale media drives that produce measurable booking and awareness outcomes.
illy US Market Expansion
The agency helped position Illy as a premium coffee brand in the United States. According to the same source, this effort drove 5x revenue growth in the US market.
This result shows that 360PR+ can build brand narratives that shift market perception and drive commercial outcomes.
That skill is directly transferable to SaaS brand PR campaigns where you need to shift perception from “startup” to “trusted platform.”
Trek Bicycle GoByBike Campaign
Mike Rush led the multi-year #GoByBike campaign for Trek Bicycle. The campaign earned recognition at multiple industry award programs.
It ran across earned media, events, and digital channels. While not a SaaS brand PR example, it shows the agency’s ability to sustain long-running, multi-channel storytelling campaigns.
Technology PR at CES and SXSW
360PR+ has helped technology clients break through at CES and SXSW. They have earned awards and secured speaking slots at events like Fast Company’s Innovation Festival for clients.
For SaaS brand PR, events like SXSW and Fast Company are top-tier exposure channels. The agency’s presence there signals real access and relationships.
Overall, the verifiable campaign numbers are solid for consumer and tech campaigns.
However, SaaS brand PR-specific case studies with metrics like pipeline influence, demo request growth, or share of voice against SaaS competitors are not publicly available.
You would need to request these directly during a new business conversation with the 360PR+ agency.
360PR+ Agency Pricing
The 360PR+ agency does not publish pricing on its website. This is standard practice for PR firms of this size.
However, based on comparable mid-sized integrated agencies with similar profiles, retainers typically start at $10,000 to $20,000 per month for smaller campaign scopes.
For full SaaS brand PR programs, including earned media, digital, influencer, and measurement, budget expectations are likely in the $15,000 to $40,000 per month range.
These figures are estimates based on market benchmarks, not confirmed 360PR+ pricing. You should request a formal scope and budget conversation before making any commitment.
Ask specifically about what senior involvement looks like at each budget level. This is one area where agencies vary significantly.
Furthermore, because the 360PR+ agency is a PROI Worldwide partner, international campaign scopes may carry additional coordination costs.
If your SaaS brand PR strategy includes markets outside the US, factor that in when comparing budgets.
360PR+ Agency vs. Pure-Play SaaS PR Firms
You may be comparing the 360PR+ agency to agencies that focus entirely on SaaS and B2B technology PR. Here is an honest side-by-side view:
| Factor | 360PR+ Agency | Pure-Play SaaS PR Firm |
| SaaS Expertise | Technology sector experience; less pure SaaS depth | Deep SaaS vertical focus and messaging |
| Global Reach | PROI network, 100+ cities | Often US-focused or limited globally |
| Integrated Services | Full suite: earned, digital, social, content | Often PR-only or limited digital |
| Awards | Cannes Lions, SABRE, PRWeek recognized | Fewer major creative awards |
| Consumer Tech | Strong: SimpliSafe, Nintendo, CarGurus | Rarely covers consumer tech |
| B Corp Status | Yes – mission-aligned | Usually no |
| Case Study Transparency | Limited public SaaS-specific data | Often more SaaS-specific case studies |
Therefore, if your SaaS brand PR needs are primarily around consumer awareness, media visibility, and thought leadership, the 360PR+ agency is a competitive option.
If you need deep expertise in product-led growth PR, developer marketing, or enterprise ABM-linked PR, you may find a better fit with a specialist.
Quick Founder’s Guide on Choosing the Right SaaS Brand PR
Before you reach out to the 360PR+ agency, ask yourself these questions.
They will help you decide if this is the right match for your SaaS brand PR goals.
- Does your SaaS product have a consumer-facing angle?
- Do you need media coverage beyond tier-one US markets? PROI Worldwide gives you that.
- Is an integrated PR and content strategy part of your plan?
- Do you need deep B2B enterprise SaaS messaging expertise? Consider specialists.
- Is your PR budget $15,000 or more per month? That range fits the agency profile.
- Do you want a B Corp-certified, women-owned agency?
360PR+ Agency: What Employees and Clients Say
Employee reviews on Glassdoor give a mostly positive picture of life inside the 360PR+ agency.
Reviewers describe a culture where people feel genuinely valued. One review noted the agency is “employee-driven” and that “senior leadership really cares about employees.”
Another highlighted good clients and a positive atmosphere.
On the downside, some reviewers note that work can be “overwhelming at times.” This is a common PR agency challenge, but it is worth asking about account team size during your SaaS brand PR discovery process.
A smaller team handling too many accounts can result in slower turnaround on media opportunities.
Client testimonials collected through PROI Worldwide and other directories describe 360PR+ as an agency that “brings new ideas and solutions to the table proactively,” is “in sync with business needs,” and is “action-oriented.”
These are useful signals for any SaaS brand PR client who wants a partner that moves fast and stays aligned with commercial goals.
360PR+ Agency Review and SaaS Brand PR
The 360PR+ agency is a well-established, award-winning firm with real capabilities across earned media, digital, and integrated communications.
Its 25 years of history, B Corp status, and PROI Worldwide network give it a foundation that many smaller PR firms simply cannot match.
For SaaS brand PR, the agency is a strong candidate if your product has consumer appeal, you need multi-market reach, or you want an integrated PR partner rather than a PR-only shop.
However, founders who need deep SaaS storytelling, product-led growth PR, or ABM-integrated campaigns should probe the agency’s specific experience in those areas before committing.
Overall, the 360PR+ agency earns its reputation as a creative, results-oriented shop. The verifiable campaign numbers, 280 million impressions for Vrbo, 5x revenue growth for illy, show real outcomes.
For SaaS brand PR, your job is to make sure those outcomes translate to your specific goals.
- Ask for SaaS-specific case studies.
- Ask about team structure and senior involvement.
- Ask how they measure pipeline influence, not just media coverage.
If the answers satisfy you, 360PR+ is worth a serious look.
Questions About 360PR+ Agency
Does 360PR+ agency work with SaaS startups?
The 360PR+ agency works with technology brands including ad tech, consumer tech, and digital entertainment. While they are not a dedicated SaaS PR firm, their technology sector experience and integrated services are relevant to SaaS brand PR campaigns, particularly for consumer-facing products.
Where is the 360PR+ agency located?
The 360PR+ agency has offices in Boston, New York, and Philadelphia. Furthermore, through its PROI Worldwide partnership, it has reach in over 100 cities globally.
Is 360PR+ agency a B Corp?
Yes. The 360PR+ agency is a certified B Corporation and a WBENC-certified women-owned business. CEO Laura Tomasetti leads the firm.
How much does the 360PR+ agency charge for SaaS brand PR?
360PR+ does not publish pricing. Based on comparable agencies of this size and scope, monthly SaaS brand PR retainers are likely in the $15,000 to $40,000 range, depending on scope and market reach. Always request a formal proposal before budgeting.
What awards has the 360PR+ agency won?
The 360PR+ agency has earned recognition at the Cannes Lions, North American SABRE Awards, PRSA Big Apple Awards, and PR Club of New England’s Bell Ringers. PRWeek shortlisted the agency in multiple categories for 2026.