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    March 2026

    Vested PR Agency: Powerful Fintech Investor Media Wins

    This Vested PR agency review is for you if you are evaluating fintech investor PR firms and want an honest, independent picture before you commit. Vested is one of the most recognized specialist financial communications agencies in the world. This article is independent and has no affiliation with Vested. Every claim is sourced from O’Dwyer’s, PRovoke Media, PRWeek, Business Wire, the Holmes Report, the Stevie Awards, and the agency’s own published materials. You will find both the strengths and the limitations here, so you can decide whether Vested is the right fintech investor PR partner for your brand.   Vested PR Agency Origin Vested was founded in 2015 by Dan Simon and Binna Kim. Both came from Cognito, a financial communications agency. According to the Holmes Report’s 2017 Global PR Agencies of the Year analysis, Simon and Kim set out to build what they called ‘a new communications agency for a new financial industry.’ They started with three co-founders, Simon, Kim, and Ishviene Arora, all former Cognito alumni. Their early growth saw a revenue which grew 317% in 2016 to $3.5 million. In 2017, the Holmes Report named Vested its Global New PR Agency of the Year. By 2023, Vested had grown to more than 100 employees and ranked as the fourth-largest financial services PR agency in the world, according to O’Dwyer’s Top Financial PR Firm Rankings for that year. The firm has offices in New York and in London.  Avenue Z’s 2025-2026 fintech PR agency analysis, ranks Vested as the fourth-largest among financial services agencies globally. Vested’s model is built on financial specialization. The firm describes itself as ‘focused exclusively on the financial services industry.’ Every client operates in finance, banks, asset managers, fintech, capital markets firms, and industry associations. The firm is noted to be committed in helping financial brands tell more diverse, equitable, and inclusive stories. Vested Financial Marketing and Communications Services The firm describes itself as a global, integrated marketing and communications firm and offers the following core service areas: Public relations: strategic media relations, message development, crisis communications planning, and investor and stakeholder relationship-building Content marketing: editorial content, SEO writing through its Scribe practice, thought leadership programs, and the Qwoted platform connecting journalists with financial expert sources. Creative and advertising: in-house creative studio and advertising services for financial brands Digital marketing: website development through its Red Lab division, social media strategy, and digital campaign management Investor relations support: communications targeted at institutional investors, analysts, and financial media. Economic analysis: access to Vested’s in-house Chief Economist, Milton Ezrati, for financial commentary and research content Vested also operates several distinctive platforms in addition to its client work. Vested Ventures is the agency’s own investment fund, which takes direct equity positions in fintech startups. Financial Narrative is a networking organization for senior leaders in financial marketing and communications. The Global Fintech PR Network, of which Vested is a founding member, launched in November 2024 and spans North America, Europe, Africa, Asia, and Australia. Vested’s current clients include American Express, Morgan Stanley, Bloomberg, DTCC, Finastra, J.P. Morgan, Diebold Nixdorf, and Bailard. The agency also counts fintech startups such as WorldRemit and PeerStreet among its clients, as well as established institutions such as the Museum of American Finance. Vested PR Agency vs Leading Fintech & Financial PR Firms   Criteria Vested Cognito Brunswick Group FTI Consulting Core Positioning Integrated financial marketing & communications firm Specialist fintech and financial services PR High-level corporate & financial communications advisory Global advisory firm with strong crisis & financial comms Fintech Expertise Deep roots in fintech, with clients across banking, blockchain, and wealth sectors Strong fintech niche, especially in payments, regtech, and capital markets More focused on corporate reputation than fintech storytelling Broad financial expertise, including fintech, restructuring, and regulatory comms Service Model Fully integrated (PR, digital, content, advertising, executive comms) PR-led with strong media and analyst relations Strategic advisory, stakeholder engagement, crisis counsel Advisory-led with emphasis on crisis, litigation, and investor communications Client Profile Mix of high-growth fintechs and major financial institutions Fintech firms and financial institutions Governments, large corporations, and financial institutions Large corporates, financial institutions, and legal clients Differentiation Combines financial expertise (CFA/FINRA-trained teams) with creative marketing and proprietary tools like Qwoted Deep sector specialization and boutique-style expertise Board-level strategic influence and reputation management Strength in high-stakes situations (crisis, M&A, regulatory scrutiny) Best Fit Growth-stage fintechs needing integrated brand + PR strategy Fintech companies needing niche expertise and media access Enterprises requiring reputation management at the highest level Organizations facing complex financial, legal, or crisis situations   Read Also: G&S Integrated Marketing: Full-Service NY PR Powerhouse   Vested Financial Marketing and Communications Pricing Vested does not publicly disclose standardized pricing on its website, which is typical for agencies operating in the financial services and fintech space. Instead, pricing is customized based on scope, market complexity, and the level of integration required across services such as PR, content, digital marketing, and executive communications. From an industry standpoint, Vested likely operates on a retainer-based model, particularly for ongoing communications programs. Monthly retainers for firms in this category can vary significantly,noften ranging from mid-five figures for focused PR support to higher tiers when campaigns include integrated marketing, paid media, and proprietary tools. Project-based pricing may also apply for specific initiatives such as product launches, rebranding efforts, or thought leadership campaigns. One distinguishing factor is Vested’s integrated service offering, which can influence pricing upwards compared to pure-play PR firms. Clients are not just paying for media relations, but for a combination of strategic messaging, creative execution, and access to platforms like Qwoted. This bundled approach may deliver stronger long-term value, but may require a higher upfront investment. Compared to boutique fintech PR agencies, Vested’s pricing may appear premium. However, it typically remains more accessible than top-tier global advisory firms, making it a viable option for growth-stage fintechs and established financial brands seeking a balance between strategic depth and executional capability.   Vested PR Agency Strengths An objective review identifies where the firm genuinely delivers. Based on

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    rbb Communications Review: Hospitality PR Experts

    You are a hospitality brand owner trying to figure out if rbb Communications is the right PR partner. The stakes are real because hotels, resorts, or travel brand lives and dies on perception. One bad season of poor media coverage, and your bookings may suffer. One great campaign, and you fill rooms for months. This rbb Communications review gives you a clear, honest look at what the agency offers for hospitality PR, where it has proven itself, and where you should ask harder questions before signing. Founded in 1975 and headquartered in Miami’s historic Coral Gables neighborhood, rbb Communications has nearly five decades of history behind it. The agency has been named Agency of the Year six times in the past decade, according to PRovoke Media, PRWeek, and the Holmes Report. It earned the highly coveted Best of Silver Anvil award for Crisis Communications from the Public Relations Society of America (PRSA) in 2023. The Silver Anvil is one of the most respected PR awards in the industry. For hospitality PR, rbb has worked with Hilton, Virgin Voyages, Norwegian Cruise Line, AMResorts, Allegro Resorts, and United Airlines, among others. This RBB Communications review pulls from public sources, including PRSA, PROI Worldwide, Glassdoor, Forbes, and PRWeek, to give you a grounded assessment.   rbb Communications Background and History rbb Communications started as a boutique public relations agency in 1975. Over the decades, it evolved through several phases of growth and acquired new capabilities. In 2015, the firm restructured into what it is today, a full-service, platform-agnostic PR and advertising agency. Co-founders Christine Barney and Lisa Ross lead the firm, with Barney serving as CEO and Ross as Chief Growth Officer and head of the Hospitality Practice. rbb Communications Key Facts Founded: 1975, Miami, Florida Headquarters: Coral Gables, Miami CEO: Christine Barney (APR, PRSA Lifetime Achievement Award recipient) Chief Growth Officer: Lisa Ross (HSMAI Top 25 Minds in Hospitality) Team size: 70+ members nationally Agency of the Year: Named 6 times in the past decade Awards: 100+ national marketing awards, including PRSA Best of Silver Anvil 2023 Global reach: 50 countries through the PROI Worldwide partnership Certifications: Women-owned business Accordingly, if you are evaluating PR firms for hospitality PR, rbb’s institutional depth and leadership credentials are immediately visible. Furthermore, Forbes named rbb one of the Top 200 PR agencies in 2021. PRovoke Media ranked them as a Top 5 Creative Agency of the Year in 2020. The Wall Street Journal recognized them as a Top Small Workplace four years in a row. These external validations matter because they come from sources independent of rbb’s own marketing. rbb Communications Hospitality PR Services The agency calls its services “crafts.” Each craft maps to a specific communication need. Travel and Hospitality PR Practice The rbb Communications travel and hospitality PR practice is one of its most developed verticals. The agency has worked with Hilton, AMResorts, Virgin Voyages, Norwegian Cruise Line, United Airlines, Cheapflights, and various tourism boards. Additionally, it has run campaigns for countries and destinations, positioning them for international travelers. According to the agency’s travel practice page, rbb’s hospitality PR campaigns reach audiences through influencer Instagram feeds, digital channels, and even live events like the Macy’s Thanksgiving Day Parade. The cross-channel approach is particularly relevant for hotel brands trying to reach leisure travelers at multiple points in the booking journey. Influencer Engagement and Digital PR rbb was an early pioneer in influencer marketing for hospitality. Maite Vélez-Couto, a senior team member, brought Hilton and AMResorts as sponsors to the very first TBEX (Travel Blog Exchange) conference. Currently, rbb uses influencer engagement as a core tool for hospitality PR, connecting hotel and travel brands to audiences through trusted voices. Crisis Communications and Reputation Management The 2023 PRSA Best of Silver Anvil for Crisis Communications is the highest achievement rbb has earned in recent years. The Silver Anvil is peer-judged and standards are rigorous. For hospitality PR, crisis management is not optional. A single incident, a service failure, a safety issue, or a social media controversy can derail a hotel brand’s reputation fast. Notably, rbb ran the AMResorts “Flu-free Guarantee” campaign, which earned a PRSA Silver Anvil award. That campaign addressed a direct health concern for a resort brand, a genuinely difficult PR challenge. Winning a Silver Anvil for that kind of work shows real strategic depth in hospitality PR crisis management. Multicultural and Hispanic Marketing Given its Miami base, rbb Communications has capabilities in multicultural and Hispanic marketing. The agency ran an award-winning multicultural campaign for Hampton by Hilton called “First Comes ‘Like,’ then Comes Love,” which earned an HSMAI Adrian Award in 2017. Pros and Cons for Hospitality PR What rbb Does Well Nearly 50 years of agency history with genuine hospitality sector depth PRSA Best of Silver Anvil 2023 for Crisis Communications, a rigorous peer-judged award Platinum Adrian Award from HSMAI for Hampton by Hilton campaign Six-time Agency of the Year winner across PRWeek, Holmes Report, and PRovoke Media. Lisa Ross was named one of HSMAI’s Top 25 Minds in Hospitality Sales and Marketing. Early influencer marketing adoption for Hilton and AMResorts — proven track record Strong multicultural and Hispanic marketing capabilities from a Miami base Average client tenure of 9 years, exceptional for an industry where 3 years is typical Forbes Top 200 PR agencies 2021 A 9-year average client tenure, as reported on RBB’s own agency profiles, is genuinely unusual. Most PR agencies see client churn every 2-3 years. Areas Where You Should Ask Questions However, no rbb Communications review should ignore the less visible gaps. If your hospitality brand operates primarily in markets like London, Singapore, or the Middle East, ask specifically about hands-on activation beyond partner networks. Glassdoor reviews note that work can sometimes feel “overwhelming.” High workload per team member can affect response time on time-sensitive hospitality PR opportunities, like crisis moments or event-driven media pushes. Some Glassdoor reviewers noted that the office culture became less welcoming after certain staff departures. Hospitality PR relationships depend on people,

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    Purpose-Driven PR: Authentic Strategies That Inspire Trust

    Purpose-driven PR is one of the strongest tools you have for building lasting trust with your audience. When your communications strategy is built on what your organization genuinely believes not just what it wants to sell, something shifts in how people respond to you. The data backs that up clearly. According to the 2025 Global Consumer Engagement Report by WARC, 78% of global consumers feel more loyal to brands that communicate their mission authentically. According to a Blacksmith Agency study cited by Amra & Elma, 81% of consumers need to trust a brand before they consider buying from it. This article explains what purpose-driven PR means in practice. It gives you real campaign case studies with verified results. And it shows you exactly how to apply these principles to your own communications strategy, without turning your brand into a campaign slogan. What Purpose-Driven PR Actually Means and Why It Builds Trust Purpose-driven PR means building your communications strategy around what your organization genuinely stands for, not just what you want journalists to say about your product. It goes beyond a tagline or a corporate social responsibility page. It shapes every press release, every media pitch, every spokesperson interview, and every content decision your brand makes. There is an important distinction here. Performative purpose, adding a cause to a campaign without changing anything operationally, is the thing that destroys trust. Consumers and journalists are particularly good at spotting it. According to research published by Avaans Media, authenticity is now a leading factor in brand differentiation. Brands that are transparent about both their actions and their limitations build stronger consumer bonds than brands that project only positive narratives. Purpose-driven PR also differs from standard PR in how it measures success. Traditional PR campaigns count press mentions, impressions, and coverage volume. Purpose-driven PR also tracks brand trust scores, audience sentiment shifts, employee advocacy levels, and long-term loyalty metrics. Those are harder to measure but more directly connected to sustainable business growth. Additionally, the commercial case is well established. According to multiple studies summarized by Marketing LTB in their 2025 branding research, purpose-driven brands grow at nearly double the rate of brands without a clear mission. That is not a soft benefit. It is a measurable commercial outcome that justifies the investment in an authentic communications strategy. Before you build a purpose-driven PR strategy, you need to answer three questions honestly. What does your organization genuinely believe? What action have you taken to show that belief? And what will you do and say when your actions fall short of your stated values? The last question is where most brands either build real trust or lose it. Read Also: Earned Media PR: Smart Metrics That Prove Real Impact Purpose-Driven PR Case Study: How Patagonia Turned Values into Sales In November 2011, Patagonia placed a full-page advertisement in The New York Times on Black Friday, the biggest retail day in the United States. The headline read; ‘Don’t Buy This Jacket.’ The ad showed their R2 jacket and detailed its environmental cost. 135 liters of water to produce, 20 pounds of carbon dioxide emitted, and two-thirds of its weight in waste created. Patagonia was not asking people not to shop. It was asking people to think before they bought anything. The message was backed by their Common Threads Initiative, which offered customers repair services, trade-in programs, and recycling support. The campaign was not a one-off tactic. It was an extension of what founder Yvon Chouinard had built since the 1970s. This company committed one percent of sales to environmental causes from 1986 onwards, regardless of whether it hurt profits. According to multiple verified sources, including Marketing Week and Science of Retail, Patagonia’s sales rose by approximately 30% in the months following the campaign. Their 2016 Black Friday campaign, which pledged all revenues to environmental groups, generated $10 million, four times the company’s own estimate, according to published reports at the time. Patagonia’s customer loyalty rate now stands at almost 80%, according to an analysis published by entail West in October 2025. The brand grew to over $1 billion in sales by 2017. In 2022, founder Yvon Chouinard transferred ownership of the entire company, valued at approximately $3 billion, to a trust and a nonprofit to fund environmental causes. The purpose-driven PR lesson is simple. The campaign worked because Patagonia had already been doing what the ad claimed for decades. The message was not marketing. It was documentation.     The Dove Real Beauty Campaign: How Authentic Research Created a PR Movement In 2003, Dove’s sales in England began to decline. The brand approached its PR firm, Edelman, and together they commissioned a global research study. According to the Institute for PR’s published analysis of the campaign, and confirmed by Wikipedia’s documented campaign history, the study surveyed 3,200 women aged 18 to 64 across ten countries. The finding that anchored everything: only 2% of women globally described themselves as beautiful. That single data became the foundation of the Dove Campaign for Real Beauty, launched in 2004. Instead of using airbrushed supermodels, Dove’s campaign featured real women of different ages, sizes, and ethnicities on billboards, in print advertising, and on television. The campaign was created by Ogilvy and managed by Edelman. It was not primarily a product campaign. It was a communications platform built on a research-backed truth about how women saw themselves. The results were significant and independently documented. According to Ad Age, cited in Wikipedia’s campaign entry, Dove’s sales rose from $2 billion to $4 billion in just three years after launch. Unilever estimated that the campaign generated exposure worth more than 30 times the paid media spend. The Real Beauty Sketches video, released in April 2013, accumulated 50 million views in its first 12 days, according to Science of Retail’s 2025 case study analysis. The Dove Self-Esteem Project reached over 82 million young people worldwide, according to the same source. However, no purpose-driven PR campaign is without criticism. Unilever also owns Glow & Lovely, a

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    Earned Media PR: Smart Metrics That Prove Real Impact

    If you work in communications, you already know the pressure. Your CEO asks what earned media PR delivered in the last quarter. You pull together a deck of impressions and clip counts. And somewhere in that meeting, you can feel the room losing interest. The problem is not your earned media PR work, but the PR metrics, they are not telling the story that matters. According to a 2023 study by Champion Communications cited by The Open University Business School, 82% of B2B CEOs felt the PR measurements used in their organisation were not useful. Meanwhile, 66% of senior marketing decision-makers believed their PR measurement was extremely accurate. That gap is the measurement problem in one number. This article shows you what smart earned media PR measurement actually looks like. It covers where the industry has been, where it is now, and the specific PR metrics that connect your communications work to real business outcomes. Earned Media PR Measurement Earned media PR measurement has a long and troubled history with vanity metrics. For most of the 20th century, PR professionals used AVE, Advertising Value Equivalency, to justify their work. AVE takes a press placement and estimates what it would have cost if it had been a paid advertisement. A full-page feature in a national newspaper gets multiplied by two or three to reflect the supposed credibility of editorial versus advertising. The problem is that AVE has almost no relationship with real business impact. It measures the cost of space, not the value of a story. A negative front-page story generates a very high AVE. A positive trade press article that directly generates 50 client enquiries generates a much lower one. The metric is backwards. The International Association for the Measurement and Evaluation of Communication, first formalised the industry’s rejection of AVE with the Barcelona Principles in 2010, adopted by 200 PR professionals from 30 countries. Version 3.0 was published in 2020. Version 4.0, the most recent update, was released by AMEC in June 2025 at its summit in Vienna and developed by more than 27 global professionals including senior communicators, agency leaders, and academics. Barcelona 4.0 explicitly reaffirms that outcomes, not outputs – are the measure of PR value. A PRWeek’s State of PR 2024 report, cited in a 2025 Britopian research paper, found 75% of communicators believe PR must align with business results to earn a seat at the table. Furthermore, 75% of PR professionals now track their efforts regularly, up from 69% the year prior. That shift reflects a growing recognition that earned media PR must justify itself in language that finance directors and CEOs understand.   The Barcelona Principles 4.0 The Barcelona Principles 4.0, released by AMEC in June 2025, are the most significant update to PR measurement standards since 2010. The update was developed with more than 27 global professionals and introduces key shifts that directly affect how you should measure your earned media PR campaigns. The seven principles, updated for 2025, center on three core ideas. First, outcomes matter more than outputs. Clippings and impressions describe what your PR team did. Outcomes describe what changed as a result, audience awareness, brand sentiment, trust, purchasing behavior, or business leads. Secondly, quality matters more than quantity. A single placement in a genuinely relevant outlet read by your target audience outperforms 100 placements in outlets your audience does not read. Thirdly, context matters. PR metrics should reflect the cultural, political, and sector-specific environment, not just raw coverage counts. The update also introduces greater emphasis on data quality and ethical handling of data across the full measurement process. In the age of AI-generated content and synthetic media, that emphasis on data integrity is particularly relevant. However, Barcelona 4.0 is not without criticism. As noted in the Wadds Inc. analysis, AMEC has been challenged for not explicitly calling out tool vendors among its membership who still include discredited AVE metrics in their automated reports. The inconsistency between AMEC’s stated principles and the products many of its members sell remains a practical problem for PR buyers trying to apply the framework. The Five Earned Media PR Metrics That Prove Business Impact Moving from theory to practice, here are the five earned media PR metrics that consistently connect communications work to business outcomes. This is based on AMEC’s framework, the Barcelona Principles 4.0, and the Cision 2024 Global Comms Report. 1. Share of Voice Share of voice measures what percentage of total media coverage in your market or sector your brand owns, compared to competitors. It is calculated by dividing your coverage volume by the total coverage volume across all tracked brands in your category, then expressing that as a percentage. Share of voice is one of the most directly actionable PR metrics because it shows whether your earned media PR is outperforming, matching, or falling behind competitors. It also moves in response to campaign activity.   2. Sentiment Score Sentiment analysis measures whether coverage of your brand is positive, negative, or neutral. Modern sentiment tools can go beyond simple positive-negative categorization to measure specific emotional tones, trust, optimism, urgency, concern. According to AMEC’s Integrated Evaluation Framework, sentiment is an out-take metric it measures what audiences took away from coverage, not just whether coverage existed. A campaign that generates high volume but negative sentiment is worse than a smaller campaign with strong positive sentiment. Your PR metrics should track both.   3. Coverage Quality Score Coverage quality scoring weights media placements based on relevance, audience alignment, message inclusion, and outlet reach. According to Cognito’s May 2025 Cognito Core launch announcement, traditional measurement that focuses only on ‘counting clippings and calculating impressions’ misses this dimension entirely. A placement in a specialist trade outlet read by 5,000 decision-makers in your sector is worth more than a placement in a general business title read by 2 million people who are not your audience. Quality scoring makes that distinction measurable.   4. Referral Traffic and Conversion Attribution According to the Britopian 2025 PR and Earned

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    LaunchSquad vs Sam Brown: Which Startup PR Firm Is Right for You?

    When you compare LaunchSquad vs Sam Brown for your startup PR needs, you are really asking one question. Does this agency understand my world? Both firms have been running startup PR since 1999, have real records, and they operate in completely different industries. LaunchSquad is a tech and consumer communications agency. Sam Brown is a healthcare and life sciences communications agency. Hiring the wrong one will cost you time, money, and six months of explaining your industry to people who should already know it. This article gives you an honest, objective comparison. You will find facts from PRWeek, O’Dwyer’s, Business Wire, and Fierce Pharma ,so you can decide which startup PR firm fits your brand. How LaunchSquad vs Sam Brown Took Different Paths in 1999 Both LaunchSquad and Sam Brown launched in 1999. That shared start date is where the similarity ends. The two firms made vastly different choices about where to focus, and those choices still define who each agency is today. LaunchSquad was co-founded by Jason Mandell in San Francisco. Mandell had previously worked at Schwartz Communications and Cunningham Communications before building LaunchSquad into a 110-person agency. The firm grew up alongside Silicon Valley, close to venture capitalists, tech journalists, and the startup founders who were shaping the future of the internet. Sam Brown healthcare communications agency was founded by Laura Liotta in Wayne, Pennsylvania. She was restless in a corporate communications role and saw the PR industry as ready for a new kind of firm. She named the agency after her grandfather, Samuel Mastrangelo, who performed as “Sam Brown” with his big band orchestra in Atlantic City in the 1920s. LaunchSquad vs Sam firms made the right call for their markets. LaunchSquad grew alongside Silicon Valley’s startup ecosystem. Sam Brown grew alongside the biotech and pharma boom. Today, LaunchSquad vs Sam are listed in O’Dwyer’s Top PR Firms database, have teams of 50-plus. And both have quite different answers to the question of which startup PR client they serve best.   Read Also: JPA Health vs Hoffman: Which Agency Wins in Tech PR?   LaunchSquad vs Sam Brown: What LaunchSquad Offers as a Startup PR Agency LaunchSquad describes itself as a storytelling agency first and a PR agency second. Before pitching any journalist, the team works out what the brand story is. According to O’Dwyer’s PR Firms Directory 2025, LaunchSquad has 110 employees across offices in San Francisco, New York, Los Angeles, Boston, Chicago, Austin, and Denver. According to PRWeek’s Agency Business Report 2024, the agency reported $18 million in revenue in 2023, a 10% decline from the previous year. The firm projected $19.2 million for 2024. PRWeek also featured LaunchSquad on its Dashboard 25 list of the most innovative PR agencies in the technology sector. In November 2024, LaunchSquad made its first acquisition. It bought Megawatt, a Boston-based content marketing firm focused on cybersecurity, AI, and deep tech. Megawatt brought in $2.2 million in revenue in 2023. The acquisition strengthened LaunchSquad’s content strategy and SEO capabilities for technically complex B2B brands. Client highlights from O’Dwyer’s include Uber, Netflix, iHeartRadio, On Running, Waabi, Cohere, General Catalyst, and Hippocratic AI. LaunchSquad and its clients ASICS and Oyster were named finalists at the 2024 SABRE Awards North America. The agency was also recognized on the PRNews 2022 Agency Elite Top 100 list. These are verifiable recognition points, not self-reported claims.   Where LaunchSquad Likely Falls Short LaunchSquad has three real limitations you should know before signing. First, revenue declined. PRWeek confirmed a 10% drop to $18 million in 2023. That was a tough year for tech PR broadly, as startup funding tightened. The firm projected recovery at $19.2 million for 2024, but you should ask directly about team stability and account continuity during that period. Second, healthcare is not a core strength. LaunchSquad has worked with Hippocratic AI, which focuses on AI applications in healthcare. However, the agency does not have the deep clinical communications expertise that life sciences startups need. Managing press around Phase 3 clinical trial results or navigating FDA regulatory language in a press release requires extremely specific skills. LaunchSquad does not list clinical communications as a service. Additionally, senior attention to a large portfolio is a real concern. LaunchSquad serves more than 75 client accounts across a 110-person team. Smaller startups may find themselves managed day to day by mid-level account managers rather than senior partners. Before committing, ask specifically who oversees your account daily and how often a senior partner reviews strategy. Also, because LaunchSquad’s deepest relationships are in tech and consumer media, brands trying to reach financial trade press, life sciences investors, or healthcare journalists will find the agency’s network less useful. The firm is strong where it focuses. Outside that focus, the fit thins out. What Sam Brown Offers as a Startup PR Agency Sam Brown is a healthcare and life sciences PR agency. That focus defines every hire, every client, and every media relationship the firm has built since 1999. Sam Brown has more than 50 professionals serving more than 40 clients from its base in Wayne, Pennsylvania. The agency’s website states it uses only senior-level professionals on all client accounts and maintains exceptionally low staff turnover. That stability matters in healthcare PR, where the trust between communications and science teams takes time to build and cannot be quickly replaced. On September 18, 2024, Blue Matter,  a life sciences consulting firm with more than 230 team members and 120 active clients, acquired Sam Brown. This was confirmed by both Business Wire and MM+M. Sam Brown retained its name. Founder Laura Liotta continues to lead the agency and joined Blue Matter’s executive management team to head a new strategic communications division. Sam Brown’s verified client list, from O’Dwyer’s and PR News, includes Corium, JSR Life Sciences, Harmony Biosciences, Tris Pharmaceuticals, NervGen, SR One, and Velia. The agency works with biotech and pharmaceutical companies at all stages, from stealth mode through Phase 3 trials and commercial launch. Its website explicitly describes collaborating

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    Cognito PR Review: Data-Driven Storytelling Agency

    This Cognito PR review is for you if you are evaluating data-driven PR agencies for a financial services, fintech, or technology brand and want an honest picture before you commit. This Cognito PR review focuses on clarity, objectivity, and real-world positioning rather than marketing claims. Cognito stands out as a specialized global financial communications agency. This Cognito PR review finds that its data-driven PR model differentiates it from most generalist firms operating in the same space. Unlike traditional agencies that focus primarily on media coverage, Cognito emphasizes measurable outcomes and strategic narrative alignment. You will find both the genuine strengths and the honest limitations in this Cognito PR review, helping you determine whether the agency aligns with your specific needs before investing time in a pitch process. Cognito PR Review: Background and Origins Cognito was founded in 2000, according to company records from LeadIQ and CBInsights. The agency launched shortly after the dot-com boom, deliberately choosing to specialize in financial services at a time when many communications firms were moving away from the sector. According to Cognito’s official positioning, the firm was built on the belief that finance requires a different communications approach. This Cognito PR review highlights how that founding principle still shapes its strategy today. Cognito now operates as a global communications agency focused on finance, technology, and climate transition sectors. The firm employs over 85 professionals, referred to internally as “Cognitians”, working across 20 languages in 15 countries. Its offices span major global hubs, including London, New York City, Amsterdam, Paris, Hong Kong, Singapore, and Sydney, alongside coverage in the DACH region. The agency is led by Tom Coombes, who has expanded its focus into climate transition. In September 2025, Jo Parker joined the board, bringing experience from Chime and VCCP Business. Cognito developed its proprietary data-driven approach, including the Cognito Core platform, to address a key industry gap, connecting communications outcomes directly to business results. Cognito PR Core Services and the Data-Driven PR Platform Cognito’s Core service areas are: PR and communications strategy: media relations, message development, thought leadership, spokesperson management, and stakeholder engagement Digital marketing and social media: SEO content, LinkedIn and social strategy, paid digital campaigns, and online reputation management Marketing and creative services: brand design, video production, infographics, and campaign creative Reputation and crisis management: crisis planning, rapid-response communications, and issues management for regulated financial firms Insights and analytics: media monitoring, share-of-voice analysis, sentiment tracking, and competitor intelligence Content and content marketing: white papers, annual reports, podcasts, and editorial program In May 2025, Cognito launched Cognito Core, its proprietary real-time brand measurement platform. The platform offers a secure client portal with an interactive media dashboard showing coverage volume, competitor share-of-voice, sentiment scores, and spokesperson performance. It also includes a competitor intelligence module, a review monitoring tool covering more than 35 platforms. It includes Trustpilot, G2, and Gartner Peer Insights, and a 365-day rolling cataloguing of coverage with reach and readership metrics. Cognito Core was developed because ‘traditional measurement has focused on counting clippings and calculating impressions’ while the PR analytics software market is ‘projected to reach $15.5 billion by 2031,’ per Market Research Intellect. Cognito PR Financial Sector Specialisation Cognito’s 25-year focus on finance is its most defensible asset. Its team includes former financial journalists, bankers, and marketing executives from firms across banking, wealth management, and fintech. Cognito works with clients from ‘established leaders to startup challengers’ across banking, fintech, insurance, wealth and asset management, professional services, and the climate transition. That breadth within a single sector is unusual. Most specialist financial PR agencies are narrower in their sub-sector coverage. Global Reach in Financial Hubs Cognito’s offices in London, New York, Amsterdam, Paris, Hong Kong, Singapore, Sydney, and the DACH region are not satellite offices in name only. According to LeadIQ and the firm’s own published team pages, each office is staffed with senior financial communications professionals embedded in their local markets. For a financial brand trying to reach investors and media across multiple geographies simultaneously, that on-the-ground presence is more valuable than a single-office agency with global partnership arrangements. Proprietary measurement infrastructure The May 2025 launch of Cognito Core gives the firm a verifiable differentiator, a sector-specific, fully-managed real-time measurement platform built for financial services clients. Forty-seven percent of PR professionals spend nearly a quarter of their time on reporting, according to Cognito’s own cited research. A managed platform that automates this process while providing competitor intelligence and sentiment tracking reduces client reporting burden. It also directly addresses the 67% of PR professionals who cite connecting results to business outcomes as their biggest measurement challenge, according to Muck Rack. Competitor Analysis: Cognito vs Other PR Firms (Data & Financial Communications)   Criteria Cognito FTI Consulting Brunswick Group Edelman Core Focus Finance, tech, sustainability storytelling Crisis, litigation, financial advisory Corporate reputation, stakeholder advisory Integrated global communications Data-Driven Approach Proprietary analytics (Cognito Core) Data-heavy advisory modeling Insight-led but less marketing analytics Strong research + global data tools Client Type Fintechs, financial institutions Corporates in crisis/high-stakes scenarios Governments, large enterprises Multinationals, global brands Strength Storytelling + analytics integration Crisis and restructuring expertise Boardroom-level influence Scale and global reach Limitation Less crisis specialization Less brand storytelling depth Less marketing integration Less niche financial focus Crisis Communication Strategy: How Cognito Handles High-Stakes Situations This Cognito PR review highlights the agency’s structured approach to crisis communication. Cognito actively advises organizations on high-stakes reputation challenges, including crises, transactions, and transformations. Cognito integrates crisis management into its broader communications framework rather than treating it as a standalone service. This Cognito PR review finds that the agency builds crisis readiness through research, scenario planning, and stakeholder mapping. Its consultants guide leadership teams in shaping messaging, controlling narratives, and maintaining trust during disruptions. The agency monitors emerging issues, identifies reputational threats early, and aligns communications with business strategy. This Cognito PR review shows that Cognito’s strength lies in combining media relations, digital monitoring, and executive communications into a unified response. However, Cognito does not position itself as a crisis-first firm. Compared to

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    Gregory PR Agency Case Study: Bold Thought Leadership for B2B Wins

    This Gregory PR agency case study examines how the firm approaches B2B PR thought leadership for complex, regulated, and highly competitive industries. Most B2B companies struggle with the same problem. They have smart executives, real expertise, and strong products. But the right journalists, investors, and enterprise buyers have never heard of them. The gap between expertise and visibility is exactly where Gregory PR agency built its business. This piece covers three real client stories, GraniteShares, SHI International, and Customized Energy Solutions,  to show how Gregory’s approach works in practice. It also looks at where the agency is strongest, where it has limitations, and whether the B2B PR, thought leadership Gregory agency model, is the right fit for your business. You will find specific results here, not vague claims. The numbers come from publicly available Gregory case studies and third-party industry directories, so you can verify them yourself.   Gregory PR Agency Case Study Background Gregory is a 35-year-old PR and communications agency with offices in New York, Boston, Philadelphia, and London. According to O’Dwyer’s PR Firms Directory, the agency has 122 full-time professionals and ranks as the 38th largest PR firm in the United States. The firm has deep expertise in financial services, technology, cybersecurity, supply chain and logistics, real estate, education, and healthcare. More than 20% of the Gregory team has worked in the media. That includes former producers from Fox News and Good Morning America, as well as reporters from Money, The New York Times, and Barron’s. This journalism history shapes how the agency builds leadership programs. Gregory works with B2B brands that need to reach institutional audiences: investors, enterprise buyers, industry analysts, and regulators. Consumer PR is not the agency’s focus. If you run a consumer brand, this is not the case study or the agency for you. B2B PR Thought Leadership Gregory Agency Case Study GraniteShares ETF Launch The GraniteShares case study is one of the most instructive examples of Gregory PR agency. In 2017, GraniteShares hired Gregory to support the launch of a new commodity-focused ETF. At the time, GraniteShares had no market visibility, no brand awareness, and no history. It was entering a saturated market dominated by established ETF providers. The challenge was not just building awareness. GraniteShares needed its CEO, Will Rhind, as a credible voice in a competitive space where scale and history matter. Gregory developed a two-part strategy: Short-term news-cycle tactics: matching GraniteShares experts to daily commodity and ETF news stories for fast, reactive media placement Long-term brand narrative: building feature coverage around GraniteShares’ startup story and its CEO’s entrepreneurial journey. Gregory used in-person media tours, major industry conferences, and product milestones, like new ETF launches, bell-ringing events, and AUM growth announcements, as story anchors. The team also produced video content to amplify thought leadership across digital platforms. GraniteShares Results According to Gregory’s published case study, the campaign delivered: More than 1,000 media appearances over the course of the engagement Coverage in Forbes, The Associated Press, The Wall Street Journal, Bloomberg, Entrepreneur, CNBC, and Fox Business Granite Shares grew to more than $800 million in assets under management across its ETF suite. Those are significant outcomes for a brand that started with zero visibility. The coverage in top-tier financial and business media gave GraniteShares the institutional credibility it needed to compete with larger, established ETF providers. GraniteShares is now a recognized voice in commodity and ETF investing, a positioning that directly supports sales and investor confidence. This case study shows the specific type of client Gregory serves best. A B2B or institutional brand with genuine expertise, entering a competitive market that needs media credibility to differentiate from larger competitors. SHI International Content Strategy The SHI International case study shows a different dimension of Gregory’s B2B PR thought leadership model. SHI is now a more than $10 billion sales organization and enterprise technology solutions provider. It is Microsoft’s biggest partner and the largest minority and female-owned company in the United States. When SHI first engaged Gregory, it was still building its brand visibility and trying to establish thought leadership in the enterprise IT space. Gregory modeled the engagement on a newsroom approach. The agency worked with SHI’s internal team to build a content platform that published articles addressing the specific challenges faced by IT directors, executives, and practitioners who buy from SHI. Additionally, Gregory conducted monthly editorial calls to plan content, then interviewed SHI experts and translated their knowledge into accessible, audience-specific posts. Read Also: Regan Communications Review: Dominant Boston Public Affairs   SHI Outcomes and Business Impact The SHI program delivered business results that went beyond media coverage. According to Gregory’s published case study, outcomes included: A steady, measurable increase in website traffic driven by content marketing. A content library that SHI sales teams used as a touchpoint tool with prospects and clients. Sales staff reported closing deals, sometimes exceeding $1 million – using SHI blog content to trigger and advance conversations. Most PR programs measure success in media placements and brand impressions. Gregory’s SHI work moved the needle on sales conversations and pipeline activity. The SHI case study also illustrates an important principle. Thought leadership does not have to live only in earned media. When done well, it becomes a sales asset that your team uses in direct conversations with prospects. Customized Energy Solutions The Customized Energy Solutions (CES) case study shows how Gregory builds credibility for B2B companies that serve technical, regulated industries. CES is an energy consulting and advisory firm with a deep bench of subject matter experts. When they engaged Gregory, they needed to move from relative obscurity to being a go-to media resource in the energy sector. Gregory’s approach followed a clear pattern. First, the team mapped CES experts to specific, trending topics, power shortages caused by extreme weather, Bitcoin mining and energy consumption, energy policy debates. Secondly, Gregory matched those experts to live news stories where their perspective would add genuine value for journalists. Additionally, the team developed original thought leadership content to expand coverage

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    Marathon Strategies Review: Elite Growth-Stage PR Specialist

    If you are reading this Marathon Strategies review, you are likely to deal with a communications challenge that feels bigger than a press release can fix. You may also need growth-stage PR support that goes beyond earned media. Marathon Strategies are built for exactly that kind of work. The firm combines political campaign speed, original research, and communications strategy into one integrated approach. It serves corporations, nonprofits, trade associations, and growth-stage companies facing complex reputational challenges. This is an independent review. It is not sponsored or affiliated with Marathon Strategies. You will find verified facts from O’Dwyer’s, Inc. Magazine, PRovoke Media, PRNewswire, and the Financial Times, so you can make an informed decision.   Marathon Strategies Review: Who Founded the Firm and Why It Matters Phil Singer founded Marathon Strategies in 2008. Before launching the firm, he spent a decade in political communications. He served as national press secretary for Senator John Kerry’s 2004 presidential campaign. He then held senior communications roles at Senator Chuck Schumer’s office. After that, he became national spokesperson and deputy communications director for Hillary Clinton’s 2008 presidential campaign. That political background shapesed how Marathon approaches every client challenge. Political campaigns operate under enormous time pressure. Messages need to land fast, the opposition is always watching, and research matters as much as storytelling. Today, Marathon Strategies has offices in New York City, Washington, D.C., and in Albany. The firm has 67 plus employees, with an annual revenue which reached $10.8 million in 2025. In O’Dwyer’s PR Firms Directory 2025, Marathon ranked #39 on the Top PR Firms list. Its website describes the team as ‘campaign operatives, PR experts, researchers, journalists, digital and data experts, graphic designers, brand managers, government aides, lawyers, and TV producers.’ Raymond Hernandez, who leads Marathon’s investigative research practice, spent two decades as a reporter at The New York Times. Liz Benjamin, who manages the Albany office, hosted ‘Capital Tonight’ on Spectrum News for years. Marathon Strategies Review:  Services Marathon describes its mission as delivering ‘influence at speed with intelligence.’ Its core service areas, according to O’Dwyer’s and the firm’s own website, are: Public affairs: national, local, and international campaigns that shape legislation and regulatory decisions Reputation and issues management: building and protecting brand credibility for companies facing scrutiny Research and investigations: original proprietary research used to support campaigns and generate earned media Digital advocacy: targeted digital campaigns across paid, owned, and earned channels Creative campaigns: video production, graphic design, and branded content from an in-house studio Crisis communications vs. 24/7 rapid response for companies facing reputational threats Core Services for Growth-Stage PR Clients What separates Marathon from most growth-stage PR firms is its in-house structure. The firm operates with an investigative research team, a newsroom, and a creative studio under one roof. That means Marathon does not just pitch stories. It builds the research first, then creates the content, and then places it with journalists and policymakers simultaneously. According to the firm’s O’Dwyer’s profile, Marathon is ‘not afraid to offer honest, candid counsel and big ideas even if they are outside a client’s comfort zone or may not be the popular opinion.’ Directness is either a strength or a concern, depending on what kind of agency relationship you want. Additionally, Marathon launched a new practice area called DefendED in early 2024. According to POLITICO, PRovoke Media, and O’Dwyer’s reporting on the launch, DefendED supports higher education institutions facing political scrutiny, campus crises, and reputational challenges. The practice includes risk assessments, crisis playbooks, plagiarism reviews of academic leadership, and 24/7 communications support. Phil Singer told POLITICO that colleges are facing ‘a perfect storm of scrutiny’ they have never experienced before. Marathon Strategies review: Verified Campaign Results An objective review needs real numbers, not vague claims. Below are three verified Marathon campaigns with independently confirmed outcomes. The Cleaning Coalition of America During the COVID-19 pandemic, Marathon built the brand and communications strategy for the Cleaning Coalition of America from scratch. According to Marathon’s published case study, the campaign raised Coalition’s name recognition by 371 percent. It drove 40,826 new visitors to the coalition’s website,  a 1,200 percent increase in users from the three months before launch. Additionally, Marathon served 23,284,244 total impressions to target audiences across aviation, commercial real estate, healthcare, and education, exceeding the Coalition’s goal by 20 percent. The Buy Safe America Coalition Marathon ran the communications campaign for the Buy Safe America Coalition, which advocated legislation to protect consumers from counterfeit and stolen goods sold through online marketplaces. According to Marathon’s LinkedIn page and the Buy Safe America Coalition’s own press room, the campaign educated lawmakers, media, and the public about the scale of the problem. The INFORM Consumers Act was signed into law on December 29, 2022, according to Loss Prevention Magazine. The law requires online marketplaces to verify the identity of high-volume third-party sellers. Marathon was nominated for the Innovation SABRE Awards Persuasive Content category for this work, according to their LinkedIn announcement.   Corporate Verdicts Go Thermonuclear Report Marathon’s original research report, ‘Corporate Verdicts Go Thermonuclear,’ was published in March 2023 via PRNewswire and received independent media coverage from Transport Topics, The Center Square, and state-level outlets across Texas, Illinois, and Louisiana. PRovoke Media named it one of the standout entries in that year’s top Agency Thought Leadership category. The report found that the median nuclear verdict against corporate defendants rose from $21.5 million in 2020 to $41.1 million in 2022,  a 95% increase, while the number of verdicts doubled. The 2025 edition found 135 nuclear verdicts in 2024 alone, totalling $31.3 billion.   Marathon Strategies Limitations An honest review does not stop at strengths. Here is where Marathon may not be the right choice for your brand. Consumer lifestyle brands: Marathon is a public affairs and corporate communications firm. If your brand needs coverage in Vogue, Bon Appétit, or TechCrunch’s product reviews, Marathon’s media relationships are not designed for that world. Consumer lifestyle PR requires a very different set of journalist contacts and storytelling approaches. Pure product

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    Hyper-Personalized PR: Proven Campaigns That Captivate Audiences

    Hyper-personalized PR is a strategic approach that uses data, artificial intelligence, and machine learning to deliver highly tailored, individual communications rather than broad, segmented messaging. At some point, you have ignored a press release. So has every journalist, analyst, and investor your PR team tried to reach. The problem is rarely the story itself but the approach, one message, blasted to everyone, written for no one in particular. Hyper-personalized PR campaigns flip that model. Instead of broadcasting the same narrative to every audience at once, they build individual-level messages from behavioral data, audience psychology, and real-time signals. The result is coverage that feels earned, engagement that holds, and brand moments that people choose to share. This is not a future trend. The data already shows what is at stake. According to Epsilon’s landmark research published in January 2018, 80% of consumers are more likely to make purchases when brands offer personalized experiences. A 2024 Adobe study found that 51% of Gen Z and Millennials now expect brands to predict what they want before they even ask. And according to McKinsey, 71% of consumers expect personalized interactions from the brands they engage with,  and 76% get frustrated when that does not happen. So, what do Hyper-personalized PR campaigns in 2026 look like when they work? This article looks at three proven cases, Spotify Wrapped, Coca-Cola’s Share a Coke, and Starbucks Rewards. It pulls out the lessons that apply directly to your PR strategy, regardless of your industry or budget.   Hyper-Personalized PR Campaigns in 2026 Standard personalization adds a name to an email or segments a media list by industry. Hyper-personalization goes further. It uses behavioral data, real-time signals, individual preferences, location context, and audience psychology to craft messages. These messages feel as if they were built for one specific person, not a demographic group. In PR terms, the shift looks like this. Instead of sending 500 journalists the same pitch, a hyper-personalized approach studies which stories each reporter has covered in the past 90 days. It matches your narrative to their specific beat, and writes a three-sentence pitch that references their recent work. You send 50 targeted pitches and 30 stories. The mass approach sends 500 and lands three. Additionally, the tailored narratives PR trend extends beyond media pitching. It reshapes how you build campaigns for consumers, investors, and policymakers. It changes how you use social media. It determines how you design branded content, how you sequence your messages across channels, and how you measure what is working. There are three layers to any hyper-personalized PR campaign: Data collection: understanding your audiences at the individual or micro-segment level through behavioral, transactional, and contextual signals Message architecture: building narrative frameworks that adapt to each audience segment rather than a single story told the same way to everyone Distribution precision: reaching each segment through the right channel, at the right time, with the right format Each of the three case studies below demonstrates at least one of these layers. Together, they show what the full model looks like when executed well. Hyper-Personalized PR Campaigns: Spotify Wrapped Every December since 2016, Spotify has turned raw listening data into one of the most powerful PR and communications events on the annual calendar. Wrapped is not an advertisement. There is no call to action, no promo code, no discount. It is simply your data, made beautiful, made shareable, made personal. That is exactly why it works. Each Wrapped summary is unique to one user. Your top five artists, your total listening minutes, your most-played song at 3 a.m., your personality type as a listener. No two users see the same report. The experience is designed to make you feel seen,  and when you feel seen, you want to share it.   What Spotify Wrapped Teaches in hyper-personalized PR Strategy Three specific lessons come directly from Wrapped’s model: Data is your best storyteller. Spotify does not need to write a press release. The story is already in the data. Every brand generates behavioral data about how customers engage with their products. Using that data to tell individual-level stories is more powerful than any press release format. Identity-based sharing drives organic PR. Wrapped works because users share it to show who they are. Your PR campaign needs a shareable identity hook , something that lets audiences self-express through your content. That hook drives earned media that you did not have to pitch. Emotional resonance must come before AI. The 2024 Wrapped backlash is instructive. According to brand sentiment analysis published by MediaShower, positive sentiment for Wrapped dropped from 50.5% in 2023 to 41.5% in 2024, and negative sentiment rose from 8.3% to 13.6%. The reason was clear. Spotify leaned too heavily on AI-generated features like an AI podcast summary and lost the human emotional depth that made Wrapped feel like a personal gift. Technology should amplify the emotional story, not replace it. Coca-Cola’s Share a Coke Hyper-personalized PR Campaign In 2011, Coca-Cola’s marketing director Lucie Austin and creative lead Jeremy Rudge sat in Coca-Cola South Pacific’s Sydney office and wrote a 150-word campaign brief. The idea was to replace the iconic Coca-Cola logo on bottles with the 250 most common first names in Australia. Give people the chance to find their own name , or the name of someone they love,  on a bottle of Coke. The results in Australia were immediate. Sales rose 7% during the campaign period, according to Coca-Cola’s published data. That reversed years of declining volume in the market. Encouraged by those numbers, Coca-Cola rolled the campaign out to more than 80 countries. In the United States, Nielsen data confirmed a 2% increase in soft drink sales at the campaign’s peak in summer 2014. This is a meaningful gain for one of the world’s largest beverage companies after more than a decade of declining US Coke consumption, according to Wikipedia’s documented campaign history. Furthermore, the social media effect was dramatic. According to data published by Storybox, more than 500,000 photos were shared using

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    Regan Communications Review: Dominant Boston Public Affairs

    This Regan Communications review is for you if you are looking for a public affairs PR firm in New England and want an honest picture before you commit. Regan Communications Group is one of the most recognised names in Boston public relations and its reputation comes with both real strengths and real limitations. This article is independent. It has no affiliation with Regan Communications Group. Every claim is sourced from O’Dwyer’s, the Boston Herald, the Boston Globe, LeadIQ, Glassdoor, and the firm’s own published materials. You will find both the strengths and the weaknesses here. By the end, you will know whether this public affairs PR firm matches your specific needs, or whether a different agency would serve you better.   The Story Behind New England’s Largest PR Firm George K. Regan Jr. founded Regan Communications Group in January 1984. He began his career as a reporter and served as press secretary, and later became the city’s director of communications. That combination of journalism and political communications shaped how Regan built the firm. The agency grew through New England’s business and political circles. According to O’Dwyer’s PR Firms Directory 2025, Regan Communications is today New England’s largest privately held PR firm and, by its own description, the sixth-largest privately held PR firm in the United States. The firm has 87+ employees and an annual revenue of $35 million with offices in Boston, Cape Cod, Providence, Connecticut, New York, Washington D.C., Charleston, and Florida. Regan has been named Boston Magazine’s ‘Power List,’ and the founder, named one of Boston Magazine’s ‘150 Most Influential Bostonians. Regan Public Relations Services and Regan Marketing and Media Services Together, they cover a broad range of integrated communications work. Regan Public Relations Services Media relations: building earned coverage in outlets including the Boston Globe, Forbes, USA Today, NBC, CBS, and the Providence Journal, according to the firm’s website Crisis communications: proactive crisis planning, rapid-response counsel, and reputation management Event management: press outreach, celebrity coordination, red carpet logistics, and post-event coverage for galas, fundraisers, grand openings, and film premieres Government relations and public affairs: advocacy work, community engagement, and public safety communications Media training: preparing executives and spokespeople for interviews and press appearances Social media management: audience-focused campaigns across digital platforms Marketing and Media Services Regan Digital Studio: the firm’s digital marketing division offering SEO, email marketing, paid campaigns, and content creation Video production: an in-house team that produces broadcast-quality content for streaming, websites, and social media Advertising and media buying: planning, placement, and reporting across traditional and digital channels Sponsorship and celebrity engagement services Regan serves clients across arts and culture, education, healthcare, financial and professional services, hospitality, nonprofits, and corporate and consumer brands.   Regan Communications Group Boston PR Review: Crisis Communications Specialty Crisis communications is where Regan has built some of its strongest credentials. The Boston Herald profiled the agency on its 40th anniversary in January 2024, noting that Regan has managed ‘some of the most complex and high-profile incidents in New England. Regan has also worked with high-profile institutions during sensitive public moments. The firm supported Harvard Hillel during a difficult period when Jewish students sought to share their experiences amid campus tensions. Regan prides itself in the willingness to take on charged, high-visibility cases and its access to the media relationships they need to shape coverage at scale. Clients who want a firm that will push hard and take positions appreciate it. Clients who need a more neutral, behind-the-scenes approach may find Regan’s style too assertive. Regan Communications on Hospitality and Lifestyle PR Beyond its public affairs PR foundation, Regan Communications has built hospitality and lifestyle PR practice. This makes the agency particularly relevant for brands in those sectors that also have a public affairs or community relations dimension. The agency represents hotels, restaurants, real estate developments, and consumer lifestyle brands primarily in the Boston and broader New England market. Their hospitality media relationships span local and regional lifestyle publications, business media, food and travel outlets, and Boston’s active television news environment. For hospitality brands operating in Boston specifically, this local media depth can be an advantage. Additionally, the overlap between Regan Communications’ hospitality work and its public affairs PR practice can create an advantage for clients at the intersection of both industries. However, this Regan Communications review must be honest about the limits of their hospitality practice. For national hospitality brands seeking aggressive tier-one travel editorial coverage in Condé Nast Traveler, Travel + Leisure, or Robb Report, Regan’s national lifestyle media relationships are thinner than a specialist travel PR firm’s network. Their hospitality strength is concentrated in the New England media market.   Read Also: Inkhouse PR Review: Proven Innovation-Driven Brand Growth   Regan Campaign Results One documented campaign outcome comes from the Boston Arts Academy Foundation. Regan provided multi-year PR support for BAAF’s ‘Building Our Future’ capital campaign. The campaign surpassed a $35 million goal over six years. Coverage of the annual Honors event,  which featured performers Johnny Gill and Donnie Wahlberg , appeared in the Boston Globe. The Kennedy Institute engagement included their 10th Anniversary Celebration honoring former President Joseph R. Biden, according to Regan’s website. However, Regan does not publish detailed third-party-audited performance metrics or campaign ROI reports. Most performance evidence comes from the agency’s own published materials. You should ask for independently verifiable client references in your specific sector before committing. That is sound practice with any agency.   Regan Communications Review: Strengths and Limitations The firm’s 40-plus years of Boston media relationships is a an asset in the PR space. When your brand needs coverage in the Boston Globe, local TV, or regional business press, those relationships may have real value. Additionally, the crisis communications practice is one of the most experienced in New England, according to the firm’s own website and its LinkedIn positioning. The recent hires of former DA spokesperson David Traub and former State Police spokesperson David Procopio, confirmed by the Boston Globe in December 2024,  show a firm actively investing in that

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