June 2025

When companies get into trouble, the Sard Verbinnen market recovery approach shows that getting back on track takes more than just saying sorry. They have been helping companies with financial recovery for years, and they’ve gotten pretty good at it, though they’re not the only game in town. Market recovery is tough these days. Social media makes everything happen super fast. One bad day can snowball into weeks of awful coverage. That’s where Sard Verbinnen‘s market rebound tactics come in; they try to stop problems before they get out of hand. Here’s the thing: every PR agency says they’re amazing at market recovery. But when you look at what Sard Verbinnen does, you start seeing some real patterns. They’re good at talking to the right people at the right time. About Sard Verbinnen & Co So what’s Sard Verbinnen & Co all about? They’re the people big companies call when everything’s falling apart. Based in New York, they’ve become Wall Street’s favorite crisis management team; think of them as the emergency room doctors for corporate disasters. When a major company faces a scandal, a messy merger, or its stock is tanking, Sard Verbinnen steps in to help clean up the mess. They’re particularly strong at market recovery, basically helping companies get back on their feet after a crisis hits.  Whether it’s rebuilding investor confidence, managing comeback strategies, or guiding businesses through the recovery process, they know how to turn things around. They also handle a lot of merger communications and are the top firm in that space. Money-wise, they pull in somewhere between $50 and 100 million a year, though some reports show different numbers. As for what clients pay, that’s kept pretty hush-hush, but given they work with Fortune 500 companies during major crises, we’re talking serious money, think hundreds of thousands to millions per project, depending on how big the mess is.  Companies are willing to pay top dollar when their reputation and billions in market value are on the line. Back in 2021, they merged with another firm called Finsbury to create something called FGS Global, which brought in over $330 million combined. What makes them special? They’re the go-to team when Fortune 500 companies are in real trouble and need someone who knows how to handle the heat. Read Also: PR Agency Review: Exploring FleishmanHillard PR Expertise How Sard Verbinnen’s Market Recovery Game Has Changed Everything moves way faster now. Back in the day, companies had days or even weeks to figure out what to say. Now you’ve got hours, maybe less. Their recovery tactics had to change. Here’s what they’re dealing with: News spreads in minutes, not hours  You’ve got Twitter, LinkedIn, regular news, and everywhere to manage  Different people want different things—investors care about money, employees worry about their jobs  You still can’t just say whatever you want – there are rules  Quick fixes usually blow up in your face later The real challenge isn’t just putting out fires. It’s building something that lasts after all the drama dies down.  What Sard Verbinnen Does for Market Recovery They Make You Slow Down First Most companies want to start talking right away when something goes wrong. Sard Verbinnen makes them pump the brakes first. Their tactics start with actually understanding what’s happening. They figure out who matters: investors, customers, employees, reporters, and regulators. Then they work out what each group needs to hear. Sounds simple, right? But most companies skip this step completely. They just start talking and hope it works out. Getting the timing right matters too. Market recovery doesn’t happen overnight, no matter what anyone tells you. Sard Verbinnen sets realistic expectations about how long things take. And the boring stuff like making sure you have the right people working on this. Half-hearted attempts at financial recovery usually make things worse. They talk to reporters. This agency still thinks regular media matters for the market rebound. They’ve built relationships with reporters over the years. When their clients need help, those relationships pay off. Here’s how they do it: Talk to reporters before they call you. Don’t wait for them to start digging around on their own about your situation. Make your executives available. Hiding just makes reporters more suspicious about what’s going on. Give them something interesting to write about. Don’t just respond to bad news; help them understand what’s coming next. Keep those relationships strong even when things are good. You can’t just call reporters when you need them. The media thing isn’t rocket science. But you have to be consistent and real about it. Reporters can smell fake from a mile away, especially during a financial storm. Digital Stuff That Works  You can’t ignore social media anymore. Some of their tactics include digital strategy, and they are good at it. Here’s what they focus on: Making content people want to read, not just corporate nonsense  Being active on social media without being annoying  Watching what people say online – you need to know what conversations are  happening about the market  Keeping your website up to date – it should show what’s happening  Sending direct emails when you need to talk to specific people The trick is making digital work with traditional PR, not fighting against it.  Real Examples of Sard Verbinnen Market Recovery Work We can’t talk about specific Sard Verbinnen clients because of confidentiality stuff. But we can look at patterns in successful campaigns that show how they work. Banks and Financial Companies Banks face such situations all the time. Sard Verbinnen and similar agencies help them deal with regulatory problems, leadership changes, and when the market becomes shaky. Their approach includes: Working with compliance teams – everything you say has to follow the rules, no exceptions. Keeping investors in the loop – don’t let them hear bad news from somewhere else first. Talking directly to customers – they need to know their money is safe, and you care about their business. Managing what you tell employees – they

When I started looking into FleishmanHillard, I wasn’t sure what I’d find. A PR agency that’s been in existence for a long time with offices scattered all over the world and clients like PepsiCo and AT&T? That’s a big deal!  I wanted to figure out what makes FleishmanHillard PR so special, how they compare to other agencies, and if they’re worth the cost for businesses, big or small. Meanwhile, as I dug into their campaigns, tools, and track record, I saw why they’re a top name in the PR industry. But honestly, no one’s perfect, and I wondered if their size might be too much for smaller companies.  They have won major awards, which is impressive. They do everything from handling crises to running social media campaigns.  But are they the right choice for everyone? I also wanted to see how they stack up against competitors like Edelman and Ketchum. This review breaks down FleishmanHillard PR’s services, costs, successes, and challenges in plain language.  Whether you’re a huge corporation or a growing business, let’s see what they offer and where they might not fit. I’ve kept this straightforward—like a chat with a friend—because I want you to get the real scoop on FleishmanHillard PR without all the jargon. Read Also: Freuds Group: Amplifying Nonprofit Causes with Impact Introduction to FleishmanHillard FleishmanHillard started as a small PR firm in St. Louis, Missouri, back in 1946. Founded by Alfred Fleishman and Robert Hillard. Fast forward to 2025, and they’re a global giant under Omnicom Group, with nearly 80 offices in over 30 countries and connections in 45 more.  Their goal? Create smart PR that boosts a company’s reputation and gets results. I was amazed at how they have grown, working with big names like Cisco, Johnson & Johnson, and Hallmark.  They’ve won major awards—Campaign Global PR Agency of the Year from 2020 to 2022, and PRWeek U.S. Agency of the Year in 2022 and 2023. That’s a lot of recognition! But I wondered if their huge size makes them less flexible for smaller businesses.  FleishmanHillard handles everything from media outreach to digital campaigns, and they’ve adapted to changes in how people communicate today. Still, I wanted to know more about whether their services are worth the hype.  How does FleishmanHillard PR compare to other PR agencies? And can they deliver for a small company as well as they do for global brands? Like I mentioned earlier, I took out time to review their services, costs, and real-world results to help you decide if FleishmanHillard is right for you.  Let’s get started with a look at what FleishmanHillard PR offers.   FleishmanHillard Services: What They Do FleishmanHillard PR is like a toolbox for communication needs. They cover traditional PR, digital campaigns, and more, all focused on getting results.  Let’s take a closer look at what FleishmanHillard brings to the table. FleishmanHillard on Public Relations and Reputation Management FleishmanHillard PR is great at making brands look good. They handle media relations, promote executives, and build trust with audiences. Their “It’s Bigger Than Me” campaign for Novo Nordisk was a standout—it wasn’t just about selling but raising awareness for health issues. They collect and use data to understand what people care about so their campaigns hit home. They’ve helped both small and big brands gain credibility. I like how FleishmanHillard PR mixes creativity with smart planning, but smaller companies might not need such a big approach. FleishmanHillard on Crisis Management When things go wrong, FleishmanHillard PR steps in. Their “Assessment, Resolve and Control” method helps prepare for and handle crises like product recalls or data breaches.  For example, they helped Nestlé U.S. during the 2022 baby formula shortage with clear, honest communication. This PR agency doesn’t just react—they plan to avoid trouble.  That’s super valuable for industries like healthcare, but I wondered if smaller businesses might find it too much. FleishmanHillard PR’s crisis skills are top-notch for high-pressure situations. The FleishmanHillard Digital and Social Media Strategy In 2025, digital is where it’s at, and FleishmanHillard PR is on it. They create social media campaigns and content that grabs attention. Their Neutrogena content studio made skincare tips fun and engaging, while their AT&T 5G campaign mixed online and offline PR for big results.  FleishmanHillard uses tools like Connectivity Diagnostic to understand audiences and Risk Radar to watch online chatter. Their tech is cool, but simpler needs might not require all that firepower. They are a strong pick for brands wanting a big digital push. FleishmanHillard on Public Affairs and Corporate Communications FleishmanHillard PR helps companies deal with regulations and stakeholders. They’ve worked with Cisco on tech policies and Allianz on global messaging. They’re great at creating messages that influence decision-makers or keep teams aligned during big changes like mergers.  Furthermore, FleishmanHillard tailors strategies to complex needs, which is perfect for big companies. Smaller businesses, though, might feel it’s more than they need. FleishmanHillard PR shines in policy-driven PR. FleishmanHillard on Brand Marketing and Consumer Engagement They know how to connect with customers. They’ve helped expand Lipton globally and boosted March of Dimes’ awareness.  For Tillamook, FleishmanHillard created a farm-to-table campaign that felt real. They focus on what makes people buy and stay loyal.  It is safe to say that their campaigns are polished, but they can be expensive, which might not work for every budget. FleishmanHillard PR’s storytelling is a big win for consumer brands. The FleishmanHillard Specialized Sectors FleishmanHillard dives deep into industries like healthcare, finance, food, and tech. They’ve done biotech work for Gilead and agrotech for agriculture. Their Global Executive Advisory helps leaders tackle tough issues like regulations.  This makes them great for specialised needs; smaller companies might need all their expertise, but can they afford to pay?  Also, their ability to handle niche challenges is what sets them apart from other agencies and is also a draw for big brands. FleishmanHillard Pricing: How Much Does It Cost? Let’s talk money, because that’s one of the biggest factors.  FleishmanHillard PR is expensive—think high-end,

Before we get into the details, let’s set the stage. FGS Global was born in 2021 from the merger of Finsbury Glover Hering and Sard Verbinnen & Co., creating a firm with over 1,400 professionals across 31 offices worldwide.  By 2025, it’s cemented its place as a leader in strategic communications, especially in areas like mergers and acquisitions (M&A), crisis management, and public affairs.  According to PRovoke Media’s 2024 rankings, FGS Pr led Mergermarket’s global M&A advisory tables, handling over 180 deals in EMEA alone, with a total deal value exceeding $500 billion. That’s the kind of scale that makes you sit up and take notice. What’s more, FGS Global doesn’t just rely on size. It’s the way it combines global reach with specialised expertise that makes it stand out. But let’s not get ahead of ourselves—let’s look at what FGS PR offers, how much it costs, and whether it’s worth it. About This Review and Me First off, let me tell you who I am and why you should care about my opinion. My name’s Juddie, and I work for a midsize tech company in Austin. I’ve worked with probably fifteen different PR agencies over the years. Some were great; others were… well, let’s just say we parted ways quickly. Furthermore, I’m not getting paid to write this FGS review. They don’t even know I’m doing this. So, you’re getting my honest take here. Also, I should mention that I tend to be pretty picky about agencies. I’ve seen too many firms promise the world and then deliver mediocre results. Therefore, when I say they are different, I mean it. Read Also: Weber Shandwick vs FleishmanHillard: 2025 PR Showdown Why FGS Global Caught My Attention Initially, I wasn’t planning to spend much time on this FGS review. However, after talking to three of their current clients and two former ones, I realised there was something worth digging into. Moreover, their approach to PR is refreshingly different from what I usually see. While most agencies focus on getting you in the news, FGS Pr thinks bigger. They look at the whole picture of how your company talks to people. Additionally, they measure things that matter. Not just “we got you mentioned in TechCrunch 47 times.” But real business impact. Like, did those mentions help you sell more products or attract better investors? When I first started this FGS Review, I expected another run-of-the-mill PR firm with the usual promises. However, after digging deeper into their approach, results, and track record, I began to understand why FGS PR is a preferred choice for major corporations. Still, no firm is perfect, and I’ll lay out both the good and the not-so-good to help you decide if FGS PR is the right fit. Public relations is a tough game. With so many firms vying for attention, it’s hard to know who can deliver results that move the needle. This FGS Review dives deep into what sets FGS PR apart in 2025, exploring its services, pricing, strengths, weaknesses, and who it’s best suited for. I’ve been keeping an eye on the PR world for a while, and FGS Pr keeps popping up as a name that commands respect. But is it worth the hype? Let’s break it down. FGS Global’s Performance in 2025: The Numbers So, how does FGS PR perform? Let’s look at the data. In 2024, FGS Global was valued at $1.7 billion after KKR acquired a majority stake from WPP, making it one of the highest-valued PR firms in history, as seen on PRovoke Media. That valuation reflects strong market confidence in their ability to deliver. When it comes to M&A, they are unmatched. It advised on over 180 deals in EMEA in 2024. In the UK, from 2023 to 2024, FGS PR’s saw a 7.8% increase in revenue growth, according to PRovoke Media. Crisis management is another strong suit. The National Law Journal’s 2025 “Best of” Awards named FGS Global the top firm for “Best Overall PR Firm” and “Best Crisis Management” for the fourth time, earning it a spot in the Hall of Fame. Clients, per Chambers and Partners, praise FGS PR for its ability to craft holistic responses and its 24/7 availability during high-pressure situations. But here’s where I hesitate. While their results are impressive, some clients say their focus on big-ticket projects can mean less attention for smaller accounts. I’ve heard mixed feedback—some love the white-glove service, while others feel like they’re not the priority unless they’re a Fortune 500 company. It’s not a major red flag, but it’s something this FGS Review wants you to keep in mind. FGS Review: Client Testimonials I reached out to some of their clients, both old and current, and here’s what they have to say: Current Clients “Before FGS Global, our PR was all over the place,” says Mike, who runs marketing for a cybersecurity company. “Now we have a clear strategy that supports our sales goals.” Similarly, Jennifer from a healthcare startup mentioned, “They helped us navigate FDA communications during our product approval. Most agencies would have been lost, but they knew exactly what to do.” Furthermore, A fintech company said, “The media coverage quality improved dramatically. Instead of generic tech blog mentions, we’re getting quoted in the Wall Street Journal and industry publications that our investors read.” Former Clients Even former clients had mostly positive things to say. One company stopped working with FGS PR teams because they got acquired and the new parent company had different agency relationships. “We would have loved to keep working with them,” the CMO told me. “They were great partners and delivered real results.” However, one former client did mention that the relationship felt a bit impersonal compared to smaller boutique agencies. “They were professional and effective, but it didn’t feel like a close partnership.”  How FGS Global Stacks Up Against Other PR Firms Okay, so I’ve worked with a bunch of different agencies over the years. This FGS Review shows

While digging into ways nonprofits can stand out in a crowded world, I came across Freud Group, a communications agency that caught my attention. A Pr agency prioritizing social good over corporate profits? That’s not something you see every day.  Freud Communications has built a solid reputation for helping nonprofits amplify their causes, and after diving deep into their work, I’m impressed, though I’ve got some questions.  This Freud Review dives into how Freuds PR empowers nonprofit organisations with data-driven campaigns, shares what makes them unique, and flags a few areas to watch. It’s not perfect, but it’s worth exploring.  When I first stumbled upon what the Freuds Group was doing, it felt… different. Their whole approach – focusing on campaigns with a real purpose, where emotional resonance meets clear, measurable results – well, it just struck me as a breath of fresh air. However, it did make me wonder: how accessible are these kinds of services for smaller non-profits or grassroots organizations? That’s a question that naturally comes to mind when you see a firm operating at its level. My goal here is to dig into their methods, to highlight where they’ve hit it out of the park, and, yes, to point out any areas where there might be room for growth or where they might be less equipped to serve certain segments.  It’s a bit of a journey into a firm that genuinely seems to be trying to do things with a different compass, and honestly, I’m pretty keen to break it all down. Let’s just get into it. Who Is Freuds Group? This agency, founded in 1985 by Matthew Freud, is a London-based communications agency with over 250 staff across offices in London, New York, and Dubai. Unlike typical PR firms that prioritize profit-driven brands, their Freuds+ division focuses on social impact, partnering with nonprofits, governments, and socially conscious businesses.  Freuds pr aims to spark behavior change through science-backed campaigns, which is a bold goal. Honestly, it’s refreshing to see Freud Communications lean into purpose over just revenue. What caught my attention was their B-Corp certification. In 2019, they became the largest global communications firm to earn this status, meeting rigorous standards for social and environmental performance, as verified by B Lab’s impact assessment. They scored 82.4 points, above the 80-point threshold, which is no small feat for a firm of their size. This fueled my curiosity for this Freud Review. Since launching freuds+ in 2015, Freud Communications has worked with a lot of nonprofits, from global players like the WHO Foundation to UK charities like Mind. Freuds pr blends storytelling with data-driven strategies, ideal for organizations needing measurable results.  They’ve tackled mental health, public health, and disaster relief, showing versatility. But I wondered: Does the Freuds Group give smaller nonprofits the same attention as big ones? I found their 2020 impact report, available on their website, which details a 15% reduction in carbon emissions through remote work and sustainable practices. This adds credibility to their purpose-driven claim.  Still, I’m curious how Freud Communications juggles commercial and nonprofit clients without spreading thin. Freuds pr seems stretched across sectors, which could affect focus. That’s something I’ll explore later in this Freud Review. Read Also: FGS Global vs. Freud Group: Top PR agency for you? Why Nonprofits Need Amplifiers Like Freuds Group Nonprofits face a tough reality. Limited budgets and small teams make it hard to stand out. A 2020 Nonprofit Finance Fund survey found 56% of U.S. nonprofits had less than three months of cash reserves, and Charity Navigator reports only 65% of nonprofits had positive profits from 1999–2019, averaging $3.6 million.  That’s tight for world-changing missions. Freuds pr helps nonprofits break through the noise. They don’t just send press releases. They build campaigns that connect emotionally and drive action. Freud Communications tailors strategies to stretch budgets, using earned media (like news stories) and targeted paid ads.  According to official data from Public Health England (PHE), their Every Mind Matters campaign for the NHS reached 21 million people and prompted 700,000 action plans in four weeks, per NHS data from 2019. That’s the scale nonprofits dream of. Here’s why freuds pr works: Earned media builds trust: Freuds Group secures organic coverage in outlets like the BBC and The Guardian, as seen in Every Mind Matters. Behavior science delivers: Freud Communications uses the COM-B model (Capability, Opportunity, Motivation), developed with University College London, to nudge action. Global and local reach: From WHO Foundation campaigns to the UK’s Stoptober, Freuds pr scales impact across contexts. Data-driven results: They track engagement and behavior shifts for tangible outcomes. I was skeptical—can freuds pr really help nonprofits? The numbers (700,000 plans, 10 million app downloads) say yes. But does Freuds Group prioritize big campaigns over small nonprofits? My friend who runs a small charity said getting noticed is her biggest hurdle, and I think Freud Communications could help, but at what cost? This Freuds Review will dig deeper. Nonprofits face growing donor scrutiny. A 2019 Urban Institute report noted the sector generated $145 billion in profits in 2016, but donors want proof of impact. Freuds pr helps nonprofits deliver measurable results, like participation rates or cost savings, which is critical when every dollar is questioned. For example, their campaigns have saved billions in healthcare costs, as we’ll see with Stoptober. Standout Features of Freud Group What makes Freuds Group unique? After researching, I think it’s their blend of science, purpose, and versatility. First, freuds pr uses the COM-B model, analyzing what drives behavior: Capability (can people do it?), Opportunity (do they have access?), and Motivation (do they want to?).  For Stoptober, Freud Communications made quitting smoking feel achievable with tools, community events, and a 28-day challenge. Public Health England’s 2020 report says it drove 1.5 million quit attempts since 2012, saving £1.2 billion in healthcare costs. Second, their B-Corp status is a big deal. Freuds Group scored 82.4 on B Lab’s assessment, above the 80.9 average for B-Corps, per B Lab’s 2020