Frost Brown Todd PR

You are a law firm CMO and you have smart attorneys who know things your competitors do not. But nobody outside your firm knows that yet.  Greentarget PR agency built its firm to solve this challenge. Thought leadership PR for professional services is its entire focus and not a side practice or a niche offering. It is all the firm does. Founded in Chicago in 2004, Greentarget PR agency has spent over 20 years helping law firms, accounting firms, management consultants, and financial services organizations build genuine market authority. Its client list includes some of the most respected names in the AmLaw 100, including Sidley Austin, Holland & Knight, Hogan Lovells, Foley & Lardner, Littler Mendelson, Perkins Coie, and Norton Rose Fulbright, according to its O’Dwyer’s profile. This article is a detailed case study of how Greentarget PR agency approaches thought leadership PR for B2B professional services firms. It covers real campaign results, verifiable award recognition, and an honest look at who this firm is — and is not — right for.   Greentarget PR Agency and The Case for Specialization in Thought Leadership PR Most PR agencies take on any client who fits their revenue model. Greentarget PR agency since its founding focused exclusively on B2B professional and financial services organizations. That narrow focus is both its greatest strength and its most honest limitation. According to its O’Dwyer’s profile, the firm has a team of 60 spread across offices in Chicago (its headquarters), New York, Los Angeles, and London. That scale is unusual for a firm that serves a single category. The firm’s record in thought leadership PR is documented through two decades of work, a proprietary research program, and a list of industry awards that speak to creative and strategic quality. Greentarget PR agency was named New Agency of the Year in 2005 by the Holmes Report. It received the 2018 Diamond SABRE Award from the Holmes Report for Best Research and Planning, one of the most rigorous awards in the PR industry. It earned PRSA’s Silver Anvil for Integrated Communications in 2020. And in 2025, it and its client, BRG, won a Gold MarCom Award for BRG’s ThinkSet magazine. Each of these recognitions comes from peer-judged processes with clearly defined criteria. They represent the agency’s consistent ability to produce work that meets the standard of the profession’s most respected evaluators.   Who does Greentarget PR Agency serve AmLaw 100 and AmLaw 200 law firms seeking media authority Boutique law firms building niche sector expertise Accounting and audit firms competing for Fortune 500 business Management consulting firms navigating commoditization Commercial real estate firms seeking differentiated positioning Financial services organizations targeting C-suite buyers Legal technology and professional services companies Accordingly, if your organization operates in one of these sectors and your primary communications challenge is building authority among sophisticated B2B buyers, Greentarget PR agency is likely designed for your situation. However, if you need consumer PR, hospitality communications, or B2C brand campaigns, this may be the wrong agency for you.   Greentarget PR’s Frost Brown Todd’s California Expansion In early 2023, national law firm Frost Brown Todd merged with California firm AlvaradoSmith. The merger expanded Frost Brown Todd’s reach into one of the country’s largest legal markets. But being new to California meant the firm had limited brand awareness with the buyers who mattered, in-house counsel and C-suite executives looking for outside legal counsel in the region. After Greentarget PR agency led the communications strategy for the merger announcement itself, the challenge shifted. Now it was time to build sustained brand recognition for Frost Brown Todd in California. That meant getting their attorneys quoted, published, and positioned as authoritative voices on the issues California-based companies cared about most.   Read AlsoLambert PR Review: A Definitive B2B PR Agency Verdict   The Greentarget Thought Leadership PR Approach The Greentarget PR agency team built a plan combining earned media and LinkedIn-driven content. The earned media strategy relied on the firm’s existing relationships with top-tier legal, business, and national publications. The digital strategy used LinkedIn to distribute targeted content to the specific audiences Frost Brown Todd needed to reach in California. The campaign used thought leadership PR as the core mechanism. Rather than generic press releases, the team developed attorney-led content tied to live news hooks, practice area developments, regulatory changes, and emerging legal issues affecting California businesses.   Verified Campaign Results According to Greentarget PR agency’s published case study on its own website and confirmed by DesignRush’s independent review, here is what the campaign delivered in six months: Metric Result Total media results secured. More than 30 in six months Featured quotes from attorneys 11 placements Published attorney byline articles 13 articles Key outlets Wall Street Journal, Business Insider, Bloomberg Law, Law360, San Francisco Chronicle, California Globe Trade outlet coverage Industry Week, Human Resources Director, Security Magazine LinkedIn website traffic growth 10% increase by the end of the year Average LinkedIn click-through rate change More than doubled (200%+ increase) Direct business outcome The LinkedIn program led to new clients and referrals for California attorneys. These results are specific, attributed to a named client, and published on the agency’s own website. The LinkedIn CTR increase is particularly notable because it represents actual buyer behavior prospects clicking through to learn more about specific attorneys.   BRG ThinkSet Magazine Berkeley Research Group (BRG) is a global consulting firm that advises major organizations across disputes, investigations, and economic consulting. Competing against larger firms with bigger marketing budgets, BRG needed a way to consistently demonstrate the intellectual depth of its experts to the C-suite buyers it wanted to reach. The answer was ThinkSet, a quarterly magazine built from the ground up with Greentarget PR agency as the editorial strategy and content partner. Since its inception in 2017, ThinkSet has grown into what Matthew Caselli, ThinkSet’s Editor-in-Chief at BRG, described as “a go-to resource for some of BRG’s best thought leadership.”   The Thought Leadership PR Model Behind ThinkSet The thought leadership PR strategy behind ThinkSet