Interdependence Web3 PR designed their firm to solve the problems faced by web3 project builders.
You are building a Web3 project in one of the most crowded, most sceptical, and fastest-moving media environments on the planet.
Your product might be exceptional. Your tokenomics might be sound. But if your communications strategy is generic, your brand will disappear into the noise within weeks.
Founded in 2012, Interdependence is a technology-powered integrated PR and communications firm.
They serve crypto, blockchain, and Web3 brands alongside clients in B2B tech, consumer tech, healthcare, and lifestyle.
Interdependence has spent over a decade building a proprietary AI-powered media system that it applies to every client account it takes on.
It engineers your media presence using data, technology, and a team of former journalists and veteran PR strategists.
This guide breaks down everything you need to know before deciding whether Interdependence Web3 PR is the right partner for your project.
Who Is Interdependence? Understanding the Agency
Interdependence Web3 PR operates as a full-service digital PR and integrated communications firm.
The agency describes itself as the most effective, innovative, and optimized PR and strategic communications firm for brands, CMOs, founders, and entrepreneurs.
Its registered base is in Chicago, Illinois, with additional offices in Los Angeles and New York.
The agency currently employs 76 people+ and reported an estimated annual revenue of $5.3 million in 2026, according to RocketReach’s firm data.
What distinguishes Interdependence Web3 PR is its proprietary technology stack.
The agency built a next-generation AI tool called Interviewed. It is used to power media placements, optimise pitching strategy, and generate consistent earned media results for clients across its portfolio.
It is the operating system of how the agency pitches stories, tracks journalist sentiment, and identifies the right media targets.
Key Interdependence PR Facts
- Founded: 2012
- President: Sarah Schmidt
- Offices: Chicago (HQ), Los Angeles, New York
- Staff: ~76 employees
- Annual revenue: ~$5.3 million (2026, RocketReach)
- Proprietary technology: Interviewed an AI media placement platform
- Sectors served: Crypto, blockchain, Web3, B2B tech, consumer tech, CPG, healthcare, food and beverage, hospitality, real estate, entertainment, SaaS
- Listed in: O’Dwyer’s PR Firms Directory
Interdependence Web3 PR Core Services
Interdependence Web3 PR offers a full-service communications model powered by its proprietary AI infrastructure.
1. Cryptocurrency and Blockchain PR, The agency’s cryptocurrency PR practice specifically serves clients building in blockchain, DeFi, decentralised technology, and digital assets.
The agency has reached over 15 million people through 25 media features for clients in this sector, using its Interviewed AI to craft and place stories in the right outlets at the right time.
2. Media Relations and Earned Media Interdependence Web3 PR describes its approach as “aggressive” and “tenacious,. It reflects a proactive, journalist-relationship-driven media strategy rather than a passive press release distribution model.
The team includes former journalists from major publications, which creates a genuine insider understanding of how stories get selected, written, and placed.
3. Beyond traditional media relations, the agency offers a digital PR strategy that integrates SEO considerations, content amplification, and brand authority across digital channels.
4. Influencer and Social Media Marketing. Interdependence Web3 PR offers influencer strategy and social media management as part of integrated campaign packages.
For Web3 projects, where community trust and influencer credibility on platforms like X and Telegram can move token sentiment, this capability adds real value beyond traditional media.
5. Content Marketing. The agency creates press releases, byline articles, op-eds, thought leadership pieces, and blog content.
6. Healthcare and Consumer Brand PR. Beyond Web3, Interdependence Web3 PR has a record in healthcare, CPG, consumer brands, beauty, health and wellness, food and beverage, and hospitality.
This cross-sector capability is particularly useful for Web3 projects with consumer-facing elements, such as gaming, NFT fashion, or wellness-based DeFi applications.
Read Also: The Lede Company: Consumer Tech Brand Launch Specialist
The Interviewed AI Technology: What Makes It Different
One of the most specific and verifiable differentiators of Interdependence Web3 PR is its Interviewed AI platform.
Most PR agencies rely on manual journalist outreach, media databases, and experienced account managers to decide what to pitch, to whom, and when.
Interdependence Web3 PR takes a different approach.
The Interviewed system automates and optimises key parts of the pitching process by analysing journalist behaviour.
It also optimises publication timing, editorial calendars, and story relevance, then matching client narratives to the journalists most likely to cover them at any given moment.
For a crypto or Web3 project, this matters for three specific reasons.
First, the crypto media cycle moves faster than almost any other sector.
Stories that are relevant on Monday may be irrelevant by Thursday. A technology system that can identify the right pitch window with speed and precision is genuinely more effective than manual outreach in this environment.
Secondly, crypto journalism is highly specialised. Not every financial journalist understands DeFi or Layer 2 infrastructure.
The Interviewed AI’s ability to match stories to journalists with the right contextual knowledge reduces the wasted pitching that generates ignored emails and broken relationships.
Additionally, the technology creates a consistency advantage.
Manual PR depends heavily on individual account managers’ relationships and judgment.
A technology layer creates more repeatable, consistent outcomes regardless of who is managing the account on any given day.
This is not a claim that AI replaces human judgment in PR. It is a claim that technology-augmented PR produces better-distributed results than human-only approaches alone.
Verified Results: What Interdependence Web3 PR Has Delivered
Interdependence Web3 PR publishes several case study metrics on its website and O’Dwyer’s profile that provide verifiable evidence of its campaign outcomes.
Over 115 million media impressions from 25 media features for a highly respected AI technology firm based in San Francisco.
Over 5 billion media impressions in three months for a leading healthcare innovator based in Los Angeles.
While this client falls outside the crypto space specifically, the scale of that result demonstrates the agency’s capability to execute high-volume earned media campaigns.
More than 20 media placements with a 300% increase in book sales for a renowned psychologist and health expert based in Seattle.
Again, this is a non-crypto case, but it demonstrates that Interdependence Web3 PR can connect media results directly to measurable business outcomes, not just impressions.
For Interdependence Web3 PR specifically, the agency states it has served over 15 million readers through its cryptocurrency PR campaigns.
This includes coverage secured in blockchain-relevant media publications.
Interdependence Web3 PR Strengths and Weaknesses
Strengths
- Proprietary Interviewed AI technology creates a genuine operational differentiator that most boutique and mid-size PR agencies cannot replicate.
- The former journalist team structure means your stories are crafted by people who understand exactly how editors and publications decide what gets covered.
- Multi-sector capability is valuable for Web3 projects with consumer-facing, healthcare, or enterprise dimensions that need press beyond crypto-native publications.
- Verified case study metrics published openly on the agency website and O’Dwyer’s profile provide accountability that many agencies avoid.
- Accessible price point relative to enterprise blockchain agencies. The $5.3 million revenue base and 76-person team suggest pricing that is accessible to growth-stage Web3 projects, not only funded enterprises.
- Consistent positioning across a decade of operation signals a stable, well-run business with clear strategic identity.
Weaknesses
- Not exclusively a crypto or Web3 specialist. Unlike Wachsman or Melrose PR, Interdependence Web3 PR serves a broad range of sectors. If your project requires a team that lives and breathes crypto market cycles daily, a single-focus agency may provide deeper sector immersion.
- Primarily US-focused. With offices in Chicago, Los Angeles, and New York, the agency is well-positioned for US media. However, if your Web3 project needs coordinated PR across European or Asian markets simultaneously, the agency’s current office footprint may limit its execution capacity.
- Limited public crypto client naming. Unlike agencies that openly list Ripple or Solana as verified clients, Interdependence Web3 PR tends toward anonymised case studies for some client categories, which makes independent verification of specific blockchain client outcomes harder to confirm.
- Mid-market positioning may not suit enterprise-scale blockchain brands. Very large token projects or enterprise blockchain infrastructure firms may require a larger, more globally distributed team than the current 76-person structure supports.
Who Is Interdependence Web3 PR Best For?
Based on the verified agency profile, services model, and results data, Interdependence Web3 PR is a strong fit for:
- Growth-stage Web3 and crypto projects that need consistent earned media across mainstream tech and crypto-native press simultaneously
- Blockchain startups that want an AI-powered pitch strategy rather than purely relationship-based, manual outreach
- Web3 founders who need aggressive, results-focused communications without the premium price tag of a large enterprise agency
- Crypto and DeFi brands targeting US media audiences, including publications such as TechCrunch, Forbes, Decrypt, and CoinDesk
- Projects that have a consumer-facing component requiring PR across multiple sectors, such as gaming, health, or lifestyle, alongside their core blockchain communications
Conversely, Interdependence Web3 PR is not the right fit if:
- You are a pre-revenue project with no verifiable news or product milestones to pitch
- You need a globally distributed team with offices in Europe, the Middle East, and Asia to coordinate international campaigns.
- You want an agency with a publicly named roster of elite-tier crypto clients like Ripple, Solana, or Chainalysis as a reference point
- Your brief is primarily community management, KOL marketing, or token listing support rather than earned media and PR
Interdependence Web3 PR Pricing
Interdependence Web3 PR does not publish pricing publicly, which is standard across the PR industry.
Based on the agency’s size, pricing for foundational crypto or Web3 PR programmes is estimated to start at $5,000 to $10,000 per month.
This represents a more accessible price point than enterprise-tier blockchain agencies.
It provides access to the agency’s proprietary Interviewed AI technology, former journalist team, and multi-platform media relationships.
Before engaging Interdependence Web3 PR, ask for case studies specifically from their crypto or blockchain client portfolio.
Clarify which team members will manage your account, and request a clear definition of what earned media success looks like for your specific project goals.
Frequently Asked Questions
What is Interdependence Web3 PR known for? Interdependence Web3 PR is known for its technology-powered PR model, specifically its proprietary Interviewed AI platform, which optimises media pitch targeting and placement for crypto, blockchain, Web3, and tech clients. It has served clients across cryptocurrency, healthcare, consumer tech, and B2B technology sectors since its founding in 2012.
Where is Interdependence PR based? Interdependence Web3 PR has its headquarters in Chicago, Illinois, with additional offices in Los Angeles and New York. The agency also serves clients described as being based in Brooklyn and across the broader New York metro area.
Who leads Interdependence Web3 PR? Sarah Schmidt serves as President of Interdependence Web3 PR. The agency also lists a Vice President of Entertainment in its reported leadership structure, reflecting the broad scope of sectors it serves.
Is Interdependence Web3 PR good for crypto startups? Yes, particularly for growth-stage crypto and Web3 startups that need consistent earned media placement and access to an AI-powered pitching system. The agency is especially suited to US-focused campaigns targeting mainstream tech and crypto press.
What is the Interviewed AI platform? Interviewed is Interdependence Web3 PR’s proprietary AI-powered media placement tool. It analyses journalist behaviour, publication timing, and editorial relevance to match client narratives with the right media targets at the right moment, improving pitch success rates and media placement consistency.
How much does Interdependence Web3 PR cost? Interdependence Web3 PR does not publish pricing. Based on the agency’s size and revenue profile, retainers for foundational crypto and Web3 PR programmes are estimated to start at approximately $5,000 to $10,000 per month, making it more accessible than large enterprise blockchain agencies.