August 2025

PR Agency Review: Redhill’s Rise as a Global PR Force Let me tell you about Redhill, a global PR agency that started in Singapore and has been quietly building something interesting in the communications world. When you look at the PR agency landscape today, most firms are trying to be everything to everyone. But Redhill took a different approach. Headquartered in Singapore, Redhill provides PR, strategy, design, technology, and marketing services to companies across the world. What caught my attention is how this PR firm has grown from just two people back in 2014 to over 200 employees across 20 countries. That’s serious growth. But here’s what makes Redhill different from other agencies. While most global PR agency firms chase the same corporate clients, this PR firm focuses on building specific expertise in areas like advocacy, political campaigns, and social impact work. It’s a smart move in a crowded market. Read also: Highwire PR Review: A Top Choice for Tech-Focused Startup How Redhill Became a Different Kind of Global PR Agency The story of Redhill‘s growth is pretty remarkable. Established in 2014, Redhill has grown from a two-person outfit into an over 200-people strong global agency with presences in 20 countries, ranging from Singapore and Australia to the United Arab Emirates and the United States. Think about that for a second. Going from two people to 200+ in less than a decade? That doesn’t happen by accident. This PR agency clearly figured out something that works. What’s interesting is their approach to services. They provide strategic counsel for public relations, digital narratives, crisis management, internal communications, and branding across industries and sectors. But they’re not just another generalist global PR agency. They’ve positioned themselves as specialists in specific areas. Their growth numbers are impressive, too. The agency achieved close to 80 percent in annualised revenue growth rate from 2019 to 2022, even tripling its revenue from 2021 to 2022. That’s the kind of growth that gets people’s attention in the industry. What Makes Redhill PR Agency Stand Out When I look at Redhill‘s approach, a few things jump out. First, they’re not trying to be everything to everyone. This global PR agency has clear expertise areas where they’ve invested time and resources. Redhill is a responsive, agile, and full-service PR and communications firm. But being full-service doesn’t mean being generic. They’ve built specific capabilities that make them useful to particular types of clients. The recognition they’ve received tells the story. Redhill Becomes First Singapore-Based PR Firm to Achieve Global Top 250 PR Agencies Ranking. That’s a big deal. Breaking into the global top 250 means this PR firm is competing with much older, more established firms. Here’s what I think they’re doing right: They picked specific markets and got really good at serving them  They invested in digital capabilities early  They built a truly global presence, not just regional  They focused on integrated communications rather than just traditional PR This global PR agency understands that modern communications isn’t just about media relations anymore. It’s about building complete narratives across multiple channels. The Digital Strategy That Works One area where Redhill has shown real strength is in digital communications. Most PR firms still think of digital as an add-on to traditional PR. But this global PR agency has integrated digital into everything they do. Modern advocacy campaigns need sophisticated digital components. You can’t just rely on press releases and media pitches anymore. You need a social media strategy, targeted advertising, influencer partnerships, and data analytics. Redhill seems to get this. They’re not just posting content on social media. They’re building systems for sustained engagement, creating communities around causes, and using data to optimize their messaging. The challenge with digital advocacy is that everything changes quickly. What works on social media today might not work next month. This PR agency has had to stay ahead of these changes while maintaining its core expertise. Their approach to digital strategy includes several key elements: Community building through social platforms  Data-driven message optimization  Integration of online and offline activities  Long-term relationship building with audiences  Strategic use of digital tools for organizing This integrated approach is what separates a modern global PR agency from firms that are still stuck in the old model. Crisis Management in the Digital Age Crisis management has changed dramatically in the digital age. Social media means that crises can explode in minutes, not hours. A PR firm that doesn’t understand this is going to struggle. Redhill has built its crisis management capabilities around this new reality. They understand that you can’t just issue a statement and hope for the best. You need to be active across multiple channels, responding in real time, and managing conversations that are happening in dozens of different places. This global PR agency has developed systems for monitoring social media, identifying potential issues before they become crises, and responding quickly when problems emerge. It’s not just about damage control anymore – it’s about active reputation management. The key to modern crisis management is preparation. You can’t wait until a crisis hits to figure out your response strategy. This PR agency works with clients to develop crisis plans, train spokespeople, and create response systems that can be activated quickly. Redhill: Building Global Reach from Singapore One of the most impressive things about Redhill is how they’ve built global reach from their Singapore base. Redhill, one of the fastest-growing full-service global communications agencies, has today announced the expansion of its operations into the UK This shows they’re not just regional players anymore. Building a global PR agency from Asia is challenging. The traditional PR industry has been dominated by Western firms, particularly those based in New York and London. But Redhill has shown that you can build global capabilities from anywhere if you have the right strategy. Their expansion into markets like the UK and the US shows they understand that being a true global PR agency means more than just having offices in multiple countries. You need